Laurentian Bank Concludes a Partnership with the Réseau des ingénieurs du
Québec Offering a VISA Card Exclusive to Its Members
MONTREAL, May 21, 2013 /CNW Telbec/ - Laurentian Bank is pleased to announce
that it has established a partnership with the Réseau des ingénieurs du
Québec (RéseauIQ) involving the implementation of a dedicated banking
program. The centrepiece of this program is a brand-new VISA Infinite card
exclusive to the members of RéseauIQ.
More specifically, this win-win arrangement between the Bank and the network
of engineers provides access to a number of exclusive and attractive benefits
to meet the needs of the 62,000 members served by the RéseauIQ. At the same
time, the Bank is expanding its clientele by gaining access to the largest
network of professionals in Québec.
Of all the prestige cards available on the market, Laurentian Bank's Infinite
VISA card offered solely to engineers is the one that features the greatest
number of benefits. The program is complemented by a new banking package for
engineering professionals with very interesting characteristics and rates.
Moreover, a Réseau des ingénieurs student VISA card featuring a beneficial
reward program and banking package is also available to the members of
RéseauIQ who are in the process of completing their studies.
A Choice Segment
With the conclusion of this partnership, Laurentian Bank is demonstrating its
flexibility in developing offers adapted to the reality and needs of a prime
clientele. "We are very proud of the work we have accomplished in
collaboration with the Réseau des ingénieurs," underlines Stéphane Gagnon,
Senior Vice-President of Marketing and Product Management at Laurentian Bank.
"Once again, we are showing our ability to innovate in order to respond to the
needs of specific clienteles. The implementation of this program is the
product of extraordinary teamwork among numerous sectors of the Bank and
About Laurentian Bank
Laurentian Bank of Canada is a pan-Canadian banking institution that has more
than $34 billion in balance sheet assets and $36billion in assets under
administration. Founded in 1846, Laurentian Bank was selected in 2012 as one
of the 10 winners of the Canada's Passion Capitalists program in recognition
of its sustained success through the promotion of passion within its ranks.
The Bank employs more than 4,200 people.
Recognized for its excellent service, proximity and simplicity, Laurentian
Bank serves more than one million clients in market segments in which it holds
an enviable position. In addition to occupying a choice position among
consumers in Québec, where it operates the third largest branch network, the
Bank has built a solid reputation across Canada in the area of real estate and
commercial financing thanks to its teams working out of more than 35 offices
in Ontario, Québec, Alberta and British Columbia. Its subsidiary, B2B Bank,
is a Canadian leader in providing banking products as well as investment
accounts and services to financial advisors and brokers, while Laurentian Bank
Securities is an integrated broker, widely recognized for its expertise and
Mary-Claude Tardif Public Relations Advisor 514 284-4500, extension 4695
SOURCE: Laurentian Bank of Canada
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CO: Laurentian Bank of Canada
NI: FIN NP
-0- May/21/2013 14:21 GMT
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