Philips CX50 xMATRIX now offers world-class interventional and diagnostic features on single portable system

  Philips CX50 xMATRIX now offers world-class interventional and diagnostic
                      features on single portable system

  PR Newswire

  ANDOVER, Massachusetts, May 21, 2013

-- Available Live 3D TEE and new breakthrough ICE catheter to reduce need for
two separate cardiac ultrasound systems

ANDOVER, Massachusetts, May 21, 2013 /PRNewswire/ -- Royal Philips Electronics
(NYSE: PHG, AEX: PHIA) today announced that CX50 xMATRIX, the world's first
portable ultrasound with Philips' industry leading Live 3D TEE, now offers 2-D
Intracardiac Echo (ICE) capability. The CX50 xMATRIX with available Live 3D
TEE and ICE will be shown in Paris at the EuroPCR, official meeting for the
European Association of Percutaneous Cardiovascular Inventions (EAPCI), May

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Since its launch in 2012, Philips CX50 xMATRIX has been the only ultrasound
system with the flexibility of a portable system together with Live 3D TEE
capability. Now, Philips has partnered with St. Jude Medical, a global medical
device company based in St. Paul, Minn., to integrate the CX50 xMATRIX with
the St. Jude Medical ViewFlex™ Xtra Intracardiac Echocardiography (ICE)
Catheter. The ViewFlex Xtra ICE catheter is a new, 2-D catheter featuring
four-way steering and the unique benefit of single-handed control.

With the increase in minimally invasive structural heart disease (SHD) repairs
and electrophyiosology (EP) procedures comes an increase in the need for ICE
for visualization of intracardiac anatomy from the right atrium. ICE is
commonly used in procedures such as left atrial ablation and closure of Patent
Foramen Ovale (PFO) and Atrial Septal Defects (ASD). With Live 3D TEE and ICE
both available on the CX50 xMATRIX, interventional teams can visualize these
and other repairs that may benefit from Live 3D TEE such as Transcatheter
Aortic Valve Implantation (TAVI), multi-fenestrated and irregular ASD
closures, and other complex SHD repairs.

The CX50 xMATRIX is an all-in-one imaging solution for cardiac catheterization
labs, EP labs and hybrid operating rooms. With both ICE and Live 3D TEE
available on a single system, hospitals will not need to rely on scheduling
two separate ultrasound systems for various procedures. The CX50 xMATRIX also
offers interventional workflow features such as Philips Allura tableside
control, automatic patient data exchange, and support for Philips'
EchoNavigator – which intelligently combines fluoroscopy and echocardiography.

"Our cardiology customers have clearly told us that one of the most exciting
opportunities for patient care involves minimally invasive repairs, and that
performing a wide range of procedures requires exceptional ultrasound imaging
– not only Philips Live 3D TEE but also world-class ICE," said Conrad Smits,
CEO Ultrasound, for Philips Healthcare. "Working with another industry
leader, St. Jude Medical, we have created a partnership that delivers a
premium compact integrated solution to exceed the clinical and business needs
of our cardiology customers."

For more information, please visit or stop by the
Philips Healthcare Booth M41 level 2 to learn more or speak with a Philips

About Royal Philips: Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified
health and well-being company, focused on improving people's lives through
meaningful innovation in the areas of Healthcare, Consumer Lifestyle and
Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR
24.8 billion and employs approximately 116,000 employees with sales and
services in more than 100 countries. The company is a leader in cardiac care,
acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as male shaving and grooming and oral
healthcare. News from Philips is located at .

Contact: Rachel Bloom-Baglin, Philips Healthcare Communications, Tel:
+1-978-659-3748, Email:
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