The Relationship Era of Marketing Takes Center Stage at Responsys Interact 2013
Eleventh Annual Conference Challenges, Inspires and Energizes Global
Marketers to Move Marketing Forward in the Relationship Era
SAN BRUNO, CA -- (Marketwired) -- 05/21/13 -- San Francisco is the
epicenter of marketing technology this week as Responsys, Inc.
(NASDAQ: MKTG), a leading marketing cloud software and services
company, kicks off Responsys Interact 2013, its annual conference
that brings together more than 1,000 attendees with the shared
initiative of moving the marketing industry forward. Featuring
presentations and keynotes from inspirational speakers and some of
the most respected brands in the world, Responsys Interact 2013
begins today and runs through May 23 at the San Francisco Marriott
"Interact 2013 is all about inspiring marketers to move beyond the
traditional notion of 'the campaign' and move towards truly
automated, individualized and cross-channel interactions that work
for companies and consumers alike," said Scott Olrich, President,
Marketing and Platform at Responsys. "As the era of mass-marketing,
or what we refer to as the 'campaign era,' draws to a close, Interact
2013 will highlight the future of marketing: personalized
interactions across the digital channels at a scale like never
Centered around the relationship era of marketing, the three-day
conference features keynote presentations from some of the most
respected names in digital marketing, including: Toby Fallsgraff,
Email Director for Obama for America 2012; Bob Garfield, author of
Can't Buy Me Like and co-host of NPR's On the Media; Rob Brosnan,
Senior Analyst at Forrester Research; Augie Ray, former Forrester
Research analyst and thought leader on digital and social media
strategies; and a panel discussion on the "Shared Economy" featuring
Airbnb, TaskRabbit and Zipcar, to be moderated by Tomio Geron from
Forbes Magazine. Responsys customers, including MetLife, National
Geographic, Nordstrom, Orbitz, QuickenLoans and Thomson Reuters will
also be featured on the main stage.
In the spirit of challenging, inspiring and energizing attendees with
actionable strategies for taking their marketing programs to new
levels, Interact 2013 will also feature:
-- Technology for the Relationship Era: Responsys will unveil new
platform innovations that redefine the way companies market to
customers across the digital channels of email, mobile, social,
display and the web.
-- Responsys Customer Success: Thirty breakout sessions will feature
Responsys customers, such as Build.com, Intuit, LinkedIn and Verizon
Wireless, showcasing their success at putting the customer first
across all the digital channels.
-- Inspirational Stories: Chesley B. "Sully" Sullenberger, III, the US
Airways pilot who successfully landed Flight 1549 on the Hudson River
in 2009, will inspire attendees with his message of taking action in
the face of crisis, and Bert Jacobs, co-founder and Chief Executive
Optimist of the Life is good(R) Company, will share how optimism,
positivity and a passion for doing good can build a successful brand.
-- Opportunities to Give Back: At Interact 2012, Responsys kicked off its
partnership with charity: water and to date has raised roughly
$100,000 for the non-profit organization bringing clean, safe drinking
water to people in developing nations. At Interact 2013, Paull Young,
Director of Digital at charity: water, will provide an update on the
projects Responsys has funded and attendees will have opportunities to
contribute to charity: water, as well as other charitable causes.
-- A Rocking Good Time: Attendees will network with the world's best
digital marketers and get a front row seat to a private concert with
Michael Franti, the musician that's "known for mixing rock, rap,
reggae, soul and other styles into a musical gumbo all his own."
Responsys Interact 2013 is sponsored by Adobe, Certona, Monetate,
PivotLink, PossibleNOW, Return Path, Velti, VideoEmail and Webtrends.
To learn more about Responsys Interact 2013, please visit:
Suggested Tweet on Today's @Responsys News
-- Click to Tweet: The relationship era takes center stage at @Responsys
Interact '13 rpsys.co/Pf. Follow the conversation: #MKTG13
Responsys (NASDAQ: MKTG) is a leading marketing cloud
software and services company. Our mission is to enable the smartest
marketing in the digital world. The most respected brands across the
globe use the Responsys Interact Marketing Cloud to manage their
digital relationships and deliver the right marketing to their
customers across email, mobile, social, display and the web. Our
customers gain competitive advantage through the automation,
individualization, and coordination of cross-channel marketing
interactions at scale like never before. Founded in 1998, Responsys
is headquartered in San Bruno, California and has offices throughout
the world. For more information visit: responsys.com.
Connect with Responsys
-- Like Responsys on Facebook - https://www.facebook.com/Responsys
-- Follow @responsys on Twitter - https://www.twitter.com/Responsys
-- Follow Responsys on LinkedIn -
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