Paragon Celebrates 30 Years of Progress With Morrisons

            Paragon Celebrates 30 Years of Progress With Morrisons

  PR Newswire

  DORKING, England, May 21, 2013

DORKING, England, May 21, 2013 /PRNewswire/ --

Paragon Software Systems is celebrating a 30-year relationship involving the
supply of transport optimisation solutions to Morrisons and previously to
Safeway, Presto and Liptons. The relationship puts Paragon's logistics
software at the heart of Morrisons' transport operations as it meets new
challenges and opportunities, enabling it to maximise delivery performance to
its stores.

Used since the early 1980s to plan distribution for Presto and Liptons
supermarkets (later rebranded as Safeway), Paragon's software was retained by
Morrisons after its acquisition of Safeway in 2004 and remains integral to its
distribution planning operation. With Paragon's support, the company
continues to evolve the system to keep in step with its transport
requirements, enabling it to maintain the highest possible levels of delivery
service to its growing network of stores.

As Morrisons replaced its legacy business software with Oracle systems
following major IT overhauling projects, Paragon remained the retailer's
standard solution for optimising movements of ambient, chilled and frozen
goods from its distribution centres to more than 400 stores across the UK.

"Reducing food miles and maintaining value for our customers by offsetting the
impact of rising fuel prices all rely on optimising our transport network.
Paragon provides a platform and foundation to build our operational
solutions," comments Ross Eggleton, Head of National Transport at Wm Morrisons
Supermarkets. "We've created optimised and sustainable solutions, balancing
efficiency, cost and service with Paragon being a key enabler. I would
recommend Paragon to help drive improvements to other organisations," he adds.

Today, Morrisons uses the software to plan daily movements of its 600 vehicles
supported by contractors delivering to its UK store network. The solution
integrates planning optimisation, driver resource availability and telematics
to enhance the efficiency and execution of each day's complex transport plans.
As a result, Morrisons benefits from reductions in road miles, fuel used and
spot hire vehicle costs.

Morrisons' order management system sends daily order volume information to
Paragon, which then updates the day's fixed route plan. Morrisons also uses
the software strategically to model new routes to meet new and seasonal order
demands. Year on year, with the support of Paragon software to aid decision
making at a time when the business has continued to grow, Morrisons has
reduced its core fleet through better utilisation and continues to push for
cost effective transport solutions within its network whilst still providing
great service to its stores.

"Paragon's routing software is integral to our distribution planning
operation, whether it's for daily dynamic scheduling or strategic analysis,"
comments Dave Russell, National Planning Manager at Wm Morrisons Supermarkets.
"We have worked with the Paragon team for many years and have an extremely
good, effective working relationship. Paragon's partnership approach to
software implementation and development has enabled us to future proof our
planning processes within our business."

Contact: Jane Geary, Paragon Software Systems, +44(0)1306-732600 Email:
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