Cobra Electronics Sets New Benchmarks in Radar Detection and Driver Awareness With Nationwide General Availability of Cobra

Cobra Electronics Sets New Benchmarks in Radar Detection and Driver Awareness 
With Nationwide General Availability of Cobra iRadar ATOM 
Newest Addition to Award-Winning iRadar Family Delivers
Industry-Leading Performance and Smallest Form Factor on the Market 
LAS VEGAS, NV -- (Marketwired) -- 05/21/13 --  CTIA - Cobra
Electronics Corporation (NASDAQ: COBR), a leading designer and
marketer of award-winning automotive, mobile and consumer
electronics, today announced the nationwide general availability of
the Cobra iRadar ATOM(TM), an ultra-compact smart detection system
delivering class-leading detection performance and enhanced
situational awareness for the ultimate in driver safety and
information. The iRadar ATOM is available now at Amazon.com and
www.cobra.com for a price of $199.95. 
Based on the award-winning Cobra iRadar system, the Cobra iRadar ATOM
is the most compact detector on the market while delivering unrivaled
performance typically only available from units costing hundreds
more. By utilizing state-of-the-art advancements in system design and
the latest in component engineering, Cobra iRadar ATOM sports a 35
percent smaller form factor than previous iRadar models. The iRadar
ATOM leverages Cobra's first-to-market and rapidly evolving iRadar
app family, allowing users to connect their iOS and Android devices
via Bluetooth(R) to the iRadar detection unit. Once paired with the
free iRadar app, users can share alerts in real-time with other
iRadar users nearby, including warnings of upcoming speed and red
light camera enforcement, caution areas, dangerous intersections and
live police locations. 
With iRadar, the user's smartphone serves as a large, high-resolution
graphical display, delivering an array of compelling, map-based
visual alerts. The map view also features a Message Center where
safety alerts are color-coded as red, yellow or green based on threat
level and prominently displayed for easy viewing. The Cobra iRadar
app also keeps drivers informed and aware of driving conditions with
access to live traffic information nearby, audible maximum speed
warning alerts, safety alerts, low car voltage alerts and more. The
app also lets iRadar users control their music collection directly
from within the app, and it automatically logs the location of the
user's parked car and displays the location on a map. The iRadar
Community currently consists of nearly one million users with more
than 40,000 user-generated reports daily, making it the largest and
most active detection community in the world.  
"Today we are delighted to be delivering on the promise of
continually improving our iRadar product family while bringing
powerful smart detection and innovative safety features to our
customers," said Sally Washlow, president of Cobra Electronics. "We
have worked incredibly hard to develop our highest-performance
detection system to-date, while managing to put all that performance
into the most compact form factor on the market." 
About Cobra Electronics:
 Cobra Electronics is a leading global
designer and marketer of communication and navigation products, with
a track record of delivering innovative and award-winning products.
Building upon its leadership position in the GMRS/FRS two-way radio,
radar detector and Citizens Band radio industries, Cobra identified
new growth opportunities and has aggressively expanded into the
marine market and has expanded its European operations. The Consumer
Electronics Association, Forbes and Deloitte & Touche have all
recognized Cobra for the company's innovation and industry
leadership. To learn more about Cobra Electronics, please visit the
Cobra site at www.cobra.com. Follow Cobra on Twitter at
www.twitter.com/CobraElectronic and Like Us at
www.facebook.com/CobraElectronics. 
Media Contacts:
Rebecca Kufrin 
Skyya Communications 
(952) 746-1309 
rebecca.kufrin@skyya.com 
www.skyya.com  
Chris Kooistra
Cobra Electronics
(773) 972-0691
ckooistra@cobra.com
www.cobra.com 
 
 
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