Cobra Electronics Raises the Bar for Safe-Driving and Minimized Distractions Behind the Wheel for Enhanced Driver Awareness

Cobra Electronics Raises the Bar for Safe-Driving and Minimized Distractions 
Behind the Wheel for Enhanced Driver Awareness 
Cobra Redefines Driving Safety With the Cobra JoyRide, an Intelligent
Car Charging System Equipped With Easy Hands-Free Smartphone Use 
LAS VEGAS, NV -- (Marketwired) -- 05/21/13 --  CTIA - Cobra
Electronics Corporation (NASDAQ: COBR), the leading designer and
marketer of award-winning automotive, mobile and consumer
electronics, is setting the standard for driving safety with the
Cobra JoyRide(TM), an intelligent car-charging system that
automatically reconfigures Android smartphones upon entering or
exiting a vehicle for hands-free use. The Cobra JoyRide is a
breakthrough in automotive safety and convenience, reducing
smartphone-related driver distractions and allowing users the freedom
to keep their eyes and hands off their smartphones.  
According to Distraction.gov, the official U.S. government website
for distracted driving, distracted driving is any activity which
diverts a person's attention away from the primary task of driving,
including texting, cell phone use, adjusting the radio or other
dashboard controls, or using a navigation system. In 2011, 387,000
people were injured in a car crash due to a distracted driver. 
The Distracted and Risk-Prone Drivers Report put on by the AAA
Foundation for Traffic Safety, found that roughly two-thirds of
licensed drivers said that driver use of hand-held cell phones was
somewhat or completely unacceptable, but more than half said that
hands-free device use behind the wheel was somewhat or completely
acceptable. This statistic is consistent with the fact that over 71
percent of respondents agree that hands-free devices are somewhat or
much safer that hand-held devices. Cobra has carefully researched and
identified the key factors that contribute to distracted driving, and
that knowledge has gone into the development of JoyRide, in hopes of
helping to reduce the number of accidents, injuries and death
associated with distracted driving. 
Cobra JoyRide connects to a vehicle's 12V receptacle for hassle-free
access to a smartphone and presents an auto-response feature, which
automatically responds once to any inbound texts and calls, informing
the recipient that the user is driving. This feature grants drivers
the ability to keep hands on the wheel and eyes on the road at all
times. Along with the auto-response feature, Cobra JoyRide enables
the driver access their contacts, launch voice commands, play and
control music and access navigation apps or other in-car applications
with only the touch of a button. 
"Distracted driving has become an issue of epic significance as more
and more of today's drivers leverage their smartphones for a rapidly
increasingly diverse set of purposes. Though smartphones offer a
plethora of benefits in today's society, they have become an
incredibly dangerous distraction behind the wheel and a source of
hundreds of thousands of accidents each year," said Sally Washlow,
president of Cobra Electronics. "Cobra JoyRide is a simple and highly
affordable solution to one or society's most pressing concerns and we
are confident this breakthrough product can simplify life behind the
wheel, resulting in lives saved and many accidents averted. All of us
at Cobra are honored to play a role in helping to protect the lives
of young adults, and making our roads safer for everyone." 
The Cobra JoyRide was named as 2012's best safety product by
Techlicious during the Best of CTIA Awards program. Products were
based on an assessment of their benefit to the consumer, innovation,
value, and product availability. The JoyRide was also recognized in
the Automotive & Safe Driving Mobile Apps category of CTIA's annual
Emerging Technology (E-Tech) Awards competition in 2012, which
honored the most innovative new wireless products in 15 categories
spanning the areas of mobile apps, consumer electronics, enterprise
and infrastructure. 
Pricing and Availability:
 The Cobra JoyRide is available at
Cobra.com and Amazon for a retail price of $39.95.  
About Cobra Electronics:
 Cobra Electronics is a leading global
designer and marketer of communication and navigation products, with
a track record of delivering innovative and award-winning products.
Building upon its leadership position in the GMRS/FRS two-way radio,
radar detector and Citizens Band radio industries, Cobra identified
new growth opportunities and has aggressively expanded into the
marine market and has expanded its European operations. The Consumer
Electronics Association, Forbes and Deloitte & Touche have all
recognized Cobra for the company's innovation and industry
leadership. To learn more about Cobra Electronics, please visit the
Cobra site at www.cobra.com.  
Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like
Us at www.facebook.com/CobraElectronics. 
Media Contacts:
Rebecca Kufrin
Skyya Communications
(952) 746-1309
rebecca.kufrin@skyya.com
www.skyya.com 
Chris Kooistra
Cobra Electronics
(773) 972-0691
ckooistra@cobra.com
www.cobra.com 
 
 
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