Kellogg School of Management Launches Executive Program to Accelerate
Development of the Chief Marketing Officer
Kellogg CMO Program focuses on critical transition to executive suite
EVANSTON, Ill., May 21, 2013
EVANSTON, Ill., May 21, 2013 /PRNewswire/ --The Kellogg School of Management
at Northwestern University has announced the launch of an executive
development program designed for the next generation of Chief Marketing
Officers: The Kellogg CMO Program. This program is the first offered by a
premier business school to focus on the specific needs of those ready to make
the move to CMO in an organization—or those who have just recently been named
to that position.
"Kellogg is widely recognized as a world leader in marketing. We're building
on that heritage with this dynamic new program that will explore the CMO's
critical role in driving growth and championing a customer-focused
perspective," said Kellogg School Dean Sally Blount.
The program is comprised of a pair of two-day sessions on campus, May 21-22
and July 30-31. In between, participants will develop and carry out special
projects directly related to the marketing needs of their own organization and
their personal development as senior leaders.
Enrollment in the program is limited to 24 participants who have been
nominated by their organizations at the invitation of Kellogg to participate
in exploring their new roles and the challenges ahead. To encourage free and
open dialogue, each group of program participants will be from non-competing
Serving as Academic Director of the Kellogg CMO program is Gregory Carpenter,
the James Farley/Booz Allen Hamilton professor of marketing strategy, former
chair of Kellogg's marketing department, and faculty director of the Kellogg
Markets and Customers Initiative (KMCI). A recognized expert on competitive
marketing strategy, he has recently completed research exploring how
customer-focused organizations are being effectively led in the digital age.
"The position of Chief Marketing Officer has grown enormously complex and
simply demands a broader perspective than in the past," said Carpenter. "The
changing global economy and changing technology are transforming the
leadership roles in organizations, and none more than the chief marketing
officer's. Our goal is to present the latest and best thinking on how to
address the challenges both these changes create."
"Over the years, businesspeople have turned to the Kellogg School as a thought
leader in the field of marketing," said Eric Leininger, clinical associate
professor of marketing and executive director of the Kellogg CMO Program. "We
believe that an intense focus on the CMO challenge, taught by Kellogg's senior
faculty members, distinguished Kellogg alumni, and corporate leaders – and
bolstered by the peer group effect of the program participants themselves –
will be powerful preparation for a move into senior level marketing
responsibility." Before joining the Kellogg School, Leininger was a corporate
senior vice president and member of McDonald's senior leadership team.
The CMO Program will be led by senior faculty from the Kellogg School,
including marketing legend Philip Kotler, and experts in leadership,
reputation management, social networks, customer analytics, customer insight,
innovation, and growth strategy. Joining the faculty will be business leaders,
including distinguished Kellogg alumni Rick Lenny, former CEO of Hershey, and
Jim Stengel, former CMO of Proctor & Gamble.
The first group of participants in the program is comprised of people with
senior marketing responsibility from Fortune 500 firms in manufacturing,
pharmaceuticals, transportation, hospitality, and technology, among others.
Major not-for-profit organizations will be represented, and about one-half of
the participants have global responsibility. While a few of those involved
will have been recently named CMO, most are people seen as having the talent
and potential to move into such a position in their organizations.
The program will be held at the Kellogg School's executive education facility
the James L. Allen Center, adjacent to Lake Michigan on the Northwestern
University campus in Evanston.
About the Kellogg School of Management at Northwestern University
The Kellogg School of Management at Northwestern University is a premier
institution for management education – a global community that believes
business can be bravely led, passionately collaborative and world changing.
Founded in 1908 and based just outside of Chicago, Kellogg is home to a
renowned, research-based faculty and MBA students from around the world. The
Kellogg School's academic portfolio includes the Full-Time, Part-Time and
Executive MBA Programs, the Ph.D. Program, and the non-degree Executive
Education Program. The school offers two joint-degree programs: the JD-MBA and
the MMM (MBA-MEM). Additionally, the school offers an Executive MBA Program at
its campus in Miami and has forged partnerships with leading business schools
in Europe, Asia, the Middle East and Canada. To learn more, visit
Further information about executive education programs at the Kellogg School
of Management is available at www.kellogg.northwestern.edu/execed, by phone at
847-467-7000 or by email at firstname.lastname@example.org.
Kellogg School of Management at Northwestern University
Betsy Berger Ray Boyer
Office:847-467-3108 Mobile: 312-330-6433
SOURCE Kellogg School of Management at Northwestern University
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