GS1 and Open Mobile Alliance Team Up to Bring Intelligent Bar Code Scanning to Mobile Devices

GS1 and Open Mobile Alliance Team Up to Bring Intelligent Bar Code Scanning to 
Mobile Devices 
BRUSSELS, BELGIUM and SAN DIEGO, CA -- (Marketwired) -- 05/20/13 -- 
GS1 and Open Mobile Alliance (OMA) are collaborating to enable bar
code scanning features built directly into mobile devices. This will
make it easier for application developers to allow their apps to scan
and link to trusted content. 
"Mobile data is growing exponentially and bar code scanning is a key
driver for consumers to access data and media owners to engage users.
Today, the industry is working with a bar codes ecosystem that is
fragmented by non-standard solutions. This specification will enable
application developer innovation for the mCommerce and mobile
advertising industry, allowing companies to develop interoperable and
scalable applications," commented Bryan Sullivan, OMA Board of
Directors Vice-chairman. 
GS1, the supply chain standards organisation, manages the system of
product barcodes used by close to 2 million companies on billions of
products across the world. OMA, the mobile standards organisation, is
recognised for a wide range specifications and application
programming interfaces (APIs) to enable mobile services. These
include OMA DM (device management), which has been deployed on over
1.4 billion devices. The two organisations have been working together
since 2011. 
GS1 and OMA will develop a new specification leveraging existing GS1
and OMA standards. It will allow mobile device manufacturers and
operators to build mobile devices with the following key bar code
scanning capabilities: 

--  universal scanning of standardised bar codes
--  built-in code scanning capability accessible to users manually through
    the device camera, and also to applications thanks to a Web API
    exposed on the device
--  intelligent linking of bar codes with trusted content provided by the
    owners of the bar codes
--  support for collection of user analytics including location on an
    opt-in basis

For application developers the specification will simplify and
accelerate deployment of applications that use code scanning by

--  more flexible integration of code scanning into applications
--  seamless and more consistent user experiencereduced time to market:
    common standards and enablers will reduce both complexity and
    development costs

Ultimately consumers will benefit through a new generation of more
intuitive applications. 
"Our consumers are increasingly using mobile devices to research and
purchase products. This new specification will allow more consumers
to access accurate and trusted product information to help them with
their daily lives," said John Phillips, SVP Customer Supply Chain and
Logistics at PepsiCo. 
The two organisations aim to launch the new specification in 2014 and
encourage companies to actively participate in the development
process this year. The initial list of companies participating
includes Fujitsu, NEC and AT&T. To participate in this activity,
contact Cameron Green ( or Kennie Kwong
Mobile Codes and NFC Panel Discussion: 6 June 2013, Dublin, Ireland 
On June 6, GS1 will participate in a panel discussion on Mobile Codes
and NFC as part of a seminar hosted by OMA at the Burlington Hotel
Dublin, Ireland. The OMA seminar is designed to bring together
thought leaders in the area of Big Data as it relates to mCommerce
and Mobile Advertising to discuss the ecosystem and make
recommendations about the potential for new standards or best
practices, which might help stimulate innovation, market growth and
greater end-user satisfaction. Panel participants will examine the
way in which tags such as QR codes and NFC, combined with
functionality on the mobile device, can lead to enhanced services.
Attendees can join in person or over the interactive live-streamed
webinar, which will enable viewers to present questions to the panel.
Attendance is free for OMA members and a select number of invited
guests. Interested parties should contact Elizabeth Rose at See to register for the
About GS1 
GS1 is a neutral, not-for-profit, international organisation that
develops global standards and solutions to improve the efficiency and
visibility of supply chains across industries. It engages a global
community of trading partners, industry organisations and technology
providers to understand their business needs and develops global
standards in response to those needs. GS1 is driven by close to two
million user companies, which execute more than six billion
transactions daily in 150 countries using GS1 standards. GS1 has
local Member Organisations in over 110 countries. More information at 
GS1 has standardised barcodes and radio frequency (RFID) technologies
for the supply chain and mobile commerce. It is developing the GS1
Source framework to enable these bar codes to link to rich content
provided directly by brand-owner companies. More information at 
About Open Mobile Alliance (OMA) 
OMA is the wireless industry's focal point for the development of
mobile service enabler specifications, which support the creation of
interoperable end-to-end mobile services. OMA drives service enabler
architectures and open enabler interfaces that are independent of the
underlying wireless networks and platforms and that work across
devices, service providers, operators, networks, and geographies.
More information at 
In July 2012, OMA announced its specification for encoding, decoding
and resolution of mobile two-dimensional (2D) barcodes. Along with a
centralised and open registry to assign a virtually limitless number
of barcode management servers, the OMA specification allows retailers
and advertisers to create sophisticated marketing, advertising and
mobile commerce campaigns using cameras on mobile phones. More
information at
Press contacts: 
Elizabeth Rose 
Joe Horwood
+32 473 33 47 85 
Press spacebar to pause and continue. Press esc to stop.