Affinegy Announces Hiring Frank LaBarbera as Senior Vice President of World Wide Sales and Marketing

Affinegy Announces Hiring Frank LaBarbera as Senior Vice President of World 
Wide Sales and Marketing 
Technology Company Focuses on Accelerating the Internet of All Things
Marketplace, Embracing LaBarbera's Industry Experience for Its
Expansion Into New Markets 
AUSTIN, TX -- (Marketwired) -- 05/20/13 --  Affinegy
(, a global provider of technology solutions that
promote profitable and reliable connections in the home and business,
announced today the hiring of Frank LaBarbera as Senior Vice
President of World Wide Sales and Marketing after a nationwide
"Frank's experience across the 'Smart Home' value chain was an
important factor in our decision," said Affinegy CEO and Co-Founder
Melissa Simpler. "He is the ideal hire for Affinegy. Over the last
decade, we have been highly successful at propagating our TR-069 Auto
Configuration Server (ACS) platform, touching approximately 40
million homes and businesses around the world through our service
provider partners." 
A veteran of the technology industry, LaBarbera brings close to 20
years of experience in executive management, business development,
strategy, product marketing and sales management. At Affinegy, he is
responsible for setting the sales and marketing direction, building
the team to execute these strategies, and developing the ecosystem
partnerships to grow Affinegy's top line revenue.  
LaBarbera has established tremendous success across the "connected
everything network" through his leadership roles at companies that
include General Instrument, Broadcom, ClearAccess(Cisco) PacketVideo
(NTT DoCoMo), and a number of successful startup companies. He has
been instrumental in leading and delivering growth during key market
inflections. LaBarbera has been at the forefront of numerous industry
initiatives including WiFi home gateways, end to end broadband home
lifestyle services, SaaS cloud management offerings and the sharing
and streaming of premium and OTT content to every device in the home. 
His experience reaches across the globe having built markets in NA,
EMEA and APAC serving the cable, telco, satellite, mobile, media and
consumer electronic sectors including the value chain to support
these sectors.  
Art Lancaster, Chief Technology Officer and Co-Founder of Affinegy,
said LaBarbera impressed him, not only because of his business
experience, but also by the depth of his technology expertise in our
"I am excited that Frank has joined Affinegy to be a part of our
story as we utilize our patented technology to develop new areas of
growth for remote automation of network, device and services
management in both small business services and in consumer
electronics markets," said Lancaster. "He understands the value of
our technology to our existing customers in the home and small
business as well as its potential to device manufacturers." 
LaBarbera said he was honored be a part of the Affinegy team. "This
company is poised for great things," he said. "The value of its
technology stands out in the marketplace, especially as the industry
moves in the direction of helping people get the most of the network
and the devices that are connected to it."  
About Affinegy 
Affinegy's software brings together the "Internet of All Things" into
a single experience for profitable quality connections. The company's
smart network management solutions automatically provision,
configure, and manage the network and devices that are at the heart
of new cloud-based applications and services delivered to homes and
businesses. Leading broadband service providers, Internet-enabled
device manufacturers, and application/service providers deploy
Affinegy's solutions to improve the customer experience, increase
services adoption, and slash support costs. Founded in 2003, Affinegy
is headquartered in Austin, TX with offices in Dallas, London, and
Wroclaw, Poland. 
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