Maximum's New Social Recruitment Monitor(TM) Releases First Performance
Findings for Major U.S. Companies
Northrop Grumman and Taco Bell Rank as Best Performing U.S. Companies
Using Social Media for Recruitment
NEW YORK, NY -- (Marketwired) -- 05/20/13 -- The Social Recruitment
Monitor(TM), the first-ever fact-based and objective online benchmark
tool for monitoring and measuring the effectiveness of global
employers' social media recruiting efforts, has released its first
performance findings for major U.S. companies. Out of 109 U.S.
corporations, Northrop Grumman and Taco Bell's social recruitment
programs were found the most effective in generating likes/follows,
engagement and community interaction with and by their audiences.
Developed by Maximum Employment Marketing Group, a global agency that
sets the standard in employer branding, digital recruitment and
employer marketing, the Social Recruitment Monitor(TM) was designed
to help employers measure the engagement and reach of their social
media recruiting efforts. Currently free to use, employers can
quickly and easily sign up and assess the impact of their social
campaigns. Channels monitored include Facebook, Twitter, LinkedIn and
YouTube, and the site's rankings are updated weekly.
"Having social media is no longer enough," said Ed Barzilaij, CEO of
Maximum. "These channels need to be purpose-driven and actionable to
serve the greater objectives of their existence. We can only know if
they are meeting those goals if we monitor, measure and compare."
Activities are measured by a series of carefully weighted variables
that determine a company's popularity, activity and interaction --
not just "likes" and "followers." The tool provides up-to-date
analysis of likes, comments, shares, Engagement Ratios (E.R.) and
Community Interaction (C.I.), with a cumulative analysis of all data
resulting in an SRM Index score. Companies can now compare themselves
to their national and global competitors, using the SRM Index as a
definitive metric for their performance.
The overall findings of Northrop Grumman and Taco Bell's social media
recruitment, shown in the SRM Index images, support the belief that
quality is more important than quantity for recruitment results.
Employers do not need tens of thousands of fans to be engaged or make
a channel work. Engagement through appealing and frequent content is
much more likely to attract the right fans and encourage them to
-- The current findings by SRM show that U.S. employers using Facebook
for recruitment have an average weekly SRM Index score of 14.10. The
global aerospace and defense technology company Northrop Grumman had a
score of 35.10, making it the top employer in the Monitor.
-- The average fan base size of a U.S. Facebook career page is 14,382.
Verizon Wireless has attracted the largest fan base, with 165,419
"likes" as of April 1st.
-- On Facebook, U.S. employers post on average 6.2 times per week. The
average weekly U.S. Engagement Ratio score, which measures feedback
from fans in terms of likes, comments and shares, is 0.37%.
-- Employers using Twitter for recruitment have an average weekly SRM
index score of 17.51. Taco Bell (@TacoBellCareers) had a score of
44.31, making it the top employer in the Monitor.
-- The average number of followers of a Twitter career account is 5,808.
Starbucks (@StarbucksJobs) has the largest number of followers: 55,463
as of April 1st.
-- Employers using Twitter for recruitment post on average 23 tweets per
week. The average weekly E.R. score is 0.14%.
To learn more about the regional social recruitment activities of
employers in the United States, UK, Brazil, Australia, India,
Germany, Sweden, France, Singapore, China and the Netherlands, view
the Social Recruitment Monitor(TM) at:
About the Social Recruitment Monitor(TM)
The Social Recruitment
Monitor is a world-first and should prove popular for high-end
employers looking to use social media to improve their hiring rates
in competitive sectors. They can use the monitor to determine how to
become best in class in social recruitment, and how to bring facts
and figures to what has previously been considered an unmeasurable
process. Every employer can enter its details into the Social
Recruitment Monitor(TM) for free and benchmark its performance
against the competition. As of May 1st, Facebook, Twitter, YouTube
and LinkedIn are the channels monitored. Along with a global list,
the Monitor offers country lists for the U.S., U.K., Brazil,
Australia, India, Germany, Sweden, France, Singapore, China and the
Netherlands. More regions and channels will become available soon.
About Maximum Employment Marketing Group
The Social Recruitment
Monitor(TM) is powered by Maximum, a global employer branding and
recruitment marketing agency, providing engaging workforce
communications through advanced digital solutions. Their worldwide
client portfolio includes Deloitte, Fiat Group, Johnson & Johnson,
McDonald's, Nike, Novartis, Shell, Starbucks, Sodexo and other
Fortune 500 leaders. Maximum is the leading employer branding agency
in both China and the Netherlands with offices in New York, London,
Rotterdam, Hong Kong, Shanghai, Singapore, and Sao Paulo. Increasing
numbers of forward-thinking HR professionals value the competitive
advantage that Maximum's strategic thinking, excellent creative and
cutting-edge online solutions can bring to their recruitment and
employee engagement objectives.
Monitor(TM) website: http://www.socialrecruitmentmonitor.com
Maximum's website: http://www.maximum.com
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