GE Healthcare Launches #GetFit Cancer Prevention Campaign

  GE Healthcare Launches #GetFit Cancer Prevention Campaign

                 Challenges the World to Form Healthy Habits

Business Wire

CHALFONT ST. GILES, England -- May 20, 2013

GE Healthcare has today launched its third annual #GetFit (www.ge-getfit.com)
global public awareness campaign on cancer prevention. This year’s campaign
leverages social media channels including Instagram, Sina Weibo in China, and
Twitter to enable participation, interaction and engagement. #GetFit will run
until the end of June 2013 and will highlight recent research and new survey
findings, collaborate with the American Cancer Society, and engage a global
audience to promote healthy habits that can help reduce the likelihood of
developing cancer.

In many countries across the globe, one in three people will be diagnosed with
cancer during their lifetime. However, more than half of all cancer deaths can
be prevented by making healthy choices, such as: not smoking, maintaining a
healthy weight, eating properly, being physically active and getting
recommended screening tests.

“Raising awareness of early cancer detection, encouraging individuals to adopt
personal monitoring routines and building a greater understanding of inherent
cancer risk is why we run #GetFit,” said John Dineen, President and CEO, GE
Healthcare. “Equally important is technology to help detect diseases like
cancer earlier and I am proud of the progress of GE Healthcare’s five-year, $1
billion commitment to developing world-class oncology solutions,” he added.

Raising Awareness & Building Online Engagement

This award-winning campaign - now in its third year - is expected to reach
several million people worldwide. #GetFit encourages participants to share
their healthy habits and join in the challenge via social media. For every
healthy habit and tip shared using the #GetFit hashtag, players will receive
points and rewards that contribute to fuel a global “health-o-meter” - an
interface displaying real-time progression related to the number of
participants and their activity. New this year, is a web app that has been
developed for mobile users to manage their healthy habits on the go.

#GetFit Challenges

As part of this year’s #GetFit campaign, several global challenges have been
announced: Move Your Body; Eat Healthy and Own Your health. Participants can
select their individual challenges, which focus on; sport, and active
lifestyle, sun safety, food and nutrition, smoking and alcohol use. At the
start of each challenge, participants can watch a short video with information
and advice provided in a user-friendly way to guide and encourage participants
on how to break bad habits and form healthy ones.

Participants taking part in the challenge will also be asked to complete a
short questionnaire about their lifestyle habits at the beginning and end of
the six-week challenge. This will show individuals their progress and how they
have positively made lifestyle changes over the duration of the campaign. To
further support the campaign, GE Healthcare has commissioned global surveys
and additional reviews of recent research, and will release findings in
mid-June.

                                    -ends-

About GE Healthcare

GE Healthcare provides transformational medical technologies and services to
meet the demand for increased access, enhanced quality and more affordable
healthcare around the world. GE (NYSE:GE) works on things that matter - great
people and technologies taking on tough challenges. From medical imaging,
software & IT, patient monitoring and diagnostics to drug discovery,
biopharmaceutical manufacturing technologies and performance improvement
solutions, GE Healthcare helps medical professionals deliver great healthcare
to their patients. For our latest news, please visit 
http://newsroom.gehealthcare.com

In September 2011, GE Healthcare announced it would dedicate $1 billion of its
total R&D budget over the next five years to expand its advanced cancer
diagnostic and molecular imaging capabilities, as well as its world-class
technologies for the manufacture of biopharmaceuticals and for cancer
research.

Contact:

GE Healthcare
Sarah Triantafillou
Public Relations and Communications Manager
+1 905 567 2121
sarah.triantafillou@ge.com
or
Will Spiers
Global PR Director
+44 1494 545278
+44 7971 276757
William.spiers@ge.com
 
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