Drum Corps International Season Opening Competition Returns to the Big Screen This June

  Drum Corps International Season Opening Competition Returns to the Big
  Screen This June

   NCM Fathom Events and DCI Showcases Marching Music’s Major League’s™ Top
 Competitive Drum Corps Performances in Select U.S. Movie Theaters on June 24

Business Wire

CENTENNIAL, Colo. -- May 20, 2013

The country’s best-of-the-best marching music ensembles will kick off Drum
Corps International’s (DCI) summer season with “Drum Corps at the Cinema: 2013
DCI Tour Premiere” in select U.S. cinemas nationwide on Monday, June 24 at
6:30 p.m. local time. This exclusive in-theater event will feature the
performances of six of the world’s top drum and bugle corps ensembles
pre-recorded live during their season-opening competition on Saturday, June 22
in Akron, Ohio. The competitive spirit will be in full force as six rivals –
Bluecoats(Canton, Ohio); Boston Crusaders (Boston, Mass.); The Cadets
(Allentown, Pa.), The Cavaliers (Rosemont, Ill.); Phantom Regiment (Rockford,
Ill.); Spirit of Atlanta (Atlanta, Ga.) – compete for top honors in one of the
very first of more than 100 competitions on DCI’s 53-day summer tour.

Tickets for “Drum Corps at the Cinema: 2013 DCI Tour Premiere” are available
at participating theater box offices and online at www.FathomEvents.com.
Presented by NCM Fathom Events and DCI, this event will be broadcast to more
than 440 select movie theaters across the country through NCM’s exclusive
Digital Broadcast Network. For a complete list of participating theater
locations and prices, please visit the NCM Fathom Events website (theaters and
participants may be subject to change).

“DCI fans are some of the most enthusiastic in the country. Over the past 10
years, tens of thousands of fans have faithfully attended DCI events in
cinemas,” said Shelly Maxwell, executive vice president of NCM Fathom Events.
“This year is no exception as fans will again have a front-row seat to all of
the electrifying performances by the country’s most talented young musicians.”

From modest beginnings four decades ago, Drum Corps International has
developed into a powerful, nonprofit, global youth activity with far-reaching
artistic, educational and organizational influence. Participation in a DCI
corps provides a life-changing experience for youth through the art of
marching music performance. Their competitive summer tour, consisting of
DCI-sanctioned competitions (known as the Drum Corps International Tour)
throughout the United States, culminates in August with the week-long DCI
World Championships. Through the annual DCI Tour and World Championships, Drum
Corps International provides entertainment to millions through live
performances and other events. DCI continues a tradition of exceptionally
high-quality performance ensembles, with membership in the top corps highly
sought-after and extremely competitive, attracting the interest of potential
members from many countries.

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes approximately 19,300 screens
(over 18,400 digital). During 2012, approximately 710 million patrons attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 740 locations in 172 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.9% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About Drum Corps International (DCI)

Drum Corps International (DCI) is the world leader in producing events for the
world’s most elite and exclusive marching ensembles for student musicians and
performers. Founded in 1972, Drum Corps International has developed into a
powerful, nonprofit, global youth organization with far-reaching artistic,
educational and organizational influence. Drum Corps International is Marching
Music’s Major League™. Learn more about the exciting world of Drum Corps
International and its member corps on the Web at www.DCI.org or call
(317)-275-1212. Drum Corps International is located in Indianapolis, Ind.

For artwork/photos related to “Drum Corps at the Cinema: 2013 DCI Tour
Premiere”,” click here.

Contact:

NCM Fathom Events
Leslie Obletz, 303-957-1825
leslie.obletz@ncm.com
or
Drum Corps International
Chris Weber, 317-275-1227
media@dci.org