JOLLY TIME® Pop Corn Introduces Microwave Popcorn Made with the Smart Balance® Unique Blend of Oils

JOLLY TIME® Pop Corn Introduces Microwave Popcorn Made with the Smart Balance®
                             Unique Blend of Oils

Two delicious new flavors of JOLLY TIME Microwave Pop Corn -- Butter and
Butter Light -- now available at select retailers.

PR Newswire

SIOUX CITY, Iowa, May 20, 2013

SIOUX CITY, Iowa, May 20, 2013 /PRNewswire/ --Popcorn fans rejoice! Now you
can snack better with new JOLLY TIME® Butter and Butter Light Microwave Pop
Corn made with the Smart Balance® unique blend of oils.

(Photo: http://photos.prnewswire.com/prnh/20130520/CG16656)

Each new flavor offers health-conscious consumers the best of both worlds –
all the mouth-watering, melted buttery goodness of JOLLY TIME Pop Corn, with
zero grams of trans fat naturally and absolutely no hydrogenated or partially
hydrogenated oils.

"Smart Balance is an extremely popular and visible brand that's known for
offering heart healthier alternatives," said Garrett Smith, president of JOLLY
TIME Pop Corn. "Consumers across the country trust the Smart Balance name, and
we are proud to offer popcorn lovers these new additions to the JOLLY TIME
lineup."

The Smart Balance blend, licensed exclusively in the category for use in JOLLY
TIME Pop Corn products, contains a unique blend of polyunsaturated,
monounsaturated and saturated fats. When used as part of the Smart Balance™
Food Plan—which recommends a diet with no more than 30% of calories from total
fat, no more than 10% of calories from other fat, and low levels of
cholesterol—this blend of fats can support healthy cholesterol levels already
within the normal range.*

"Millions of U.S. consumers are looking for new ways to eliminate trans fats,
partially hydrogenated oils, and hydrogenated oils from their diets," said Amy
Fischl, a registered dietitian at the University of Chicago Medical Center.
"JOLLY TIME Pop Corn made with the Smart Balance blend gives health-conscious
consumers a better snacking alternative."

"Smart Balance enthusiasts nationwide seek out snack options that contain
balanced fats, and we are thrilled to partner with a legendary snack brand
like JOLLY TIME Pop Corn to deliver another new snack option," said John
Becker, Executive Vice President for Smart Balance. "JOLLY TIME Butter and
Butter Light made with Smart Balance deliver big popcorn flavor and our unique
blend of oils that helps support healthy cholesterol levels when used as part
of the Smart Balance Food Plan." *

Independent, online research found that consumers trust the Smart Balance
name, and nine out of 10 consumers said they would buy new JOLLY TIME
Microwave Pop Corn made with the Smart Balance blend.

JOLLY TIME Pop Corn is a gluten-free snack and provides an easy way to add
whole grains into the diet. The most recent Dietary Guidelines for Americans
recommends increased consumption of whole grains and finds many health
benefits with their consumption.^1 

New JOLLY TIME Pop Corn made with Smart Balance patented blend of oils is now
available at select U.S. retailers in 3-pack boxes (SRP $2.69), and individual
trial bags (SRP 50¢ or 2/$1.00). To learn more or to download nutritional
information, visit jollytime.com.

* The Smart Balance Food Plan provides the following nutritional criteria:
(1) At least 2/3 of fat must come from balanced fat products or this Food
Plan, (2) Limit total fat to about 30% of calories (65g per day), (3) Limit
saturated fat to 10% of calories (20g per day), (4) Limit dietary cholesterol
to average 300mg or less per day, (5) Avoid trans fat, and (6) Exercise
regularly. More information is available at www.smartbalance.com/foodplan.

About JOLLY TIME® Pop Corn
The American Pop Corn Company of Sioux City, Iowa, is an independent and
family-owned company that, for nearly 100 years, has produced and marketed
JOLLY TIME Pop Corn, the first branded popcorn ever produced. JOLLY TIME
offers a variety of traditional and microwave popcorn products in grocery
stores nationwide and has the only microwave popcorn endorsed by Weight
Watchers. JOLLY TIME Pop Corn is gluten free and is produced using GMO-free
popcorn. Learn more at www.jollytime.com.

About Smart Balance
The Smart Balance® brand provides superior tasting, heart healthier
alternatives in many product categories by avoiding trans fats naturally,
balancing fats and/or reducing saturated fats, and, in many instances, adding
beneficial ingredients that people may be missing in their diets. Products
include Smart Balance® Buttery Spreads, Sticks, Milks, Peanut Butter, Cooking
Oil, Light Mayonnaise Dressing, Non-Stick Cooking Spray, and Microwave
Popcorn. For more information about Smart Balance® products and the Smart
Balance™ Food Plan, please visit www.smartbalance.com.

Smart Balance is part of the Boulder Brands, Inc. (NasdaqGM: BDBD) portfolio
of brands, which includes Smart Balance for health-conscious consumers, Udi's
& Glutino for gluten-free consumers, Earth Balance for plant-based diets and
Best Life for weight management. For more information on Boulder Brands, Inc.
visit www.boulderbrands.com.

1. Academy of Nutrition and Dietetics. "How to Add Whole Grains to Your Diet."
http://www.eatright.org/Public/content.aspx?id=6442471695&terms=whole+grains#.UO3aSfGL9wk

SOURCE JOLLY TIME Pop Corn

Website: http://www.jollytime.com
Contact: Claudine Galloway, 612-372-6455, claudine@habermaninc.com
 
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