Men’s Wearhouse to Tailor Hyper-Personalized Emails with CQuotient

  Men’s Wearhouse to Tailor Hyper-Personalized Emails with CQuotient

Using CQuotient’s Data-Driven Insights, Specialty Retailer of Men’s Apparel to
             Customize Communications for Each Individual Shopper

Business Wire

CAMBRIDGE, Mass. -- May 20, 2013

CQuotient today announced that Men’s Wearhouse (NYSE: MW), one of North
America’s largest specialty retailers of men’s apparel, has signed on with
CQuotient to develop email campaigns tailored to individual shoppers at its
Men’s Wearhouse stores and e-commerce sites.

With more than 1,100 stores nationwide, Men’s Wearhouse prides itself on
providing world class, personalized service to all of its customers. In-store
wardrobe consultants are committed to ensuring customers are truly satisfied
with their shopping experience. With CQuotient’s technology, which captures
data from every customer touch point, mines behavioral signals using advanced
predictive algorithms and overlays deep retail domain knowledge, Men’s
Wearhouse will be able to extend this personalized experience to email.

“Customer satisfaction is our highest priority, across all of our channels,”
said Susan Neal, EVP, E-Business, Marketing and Digital Technology, Men’s
Wearhouse. “Just as our in-store tailors alter garments to perfectly fit each
customer, we plan to deliver personalized emails individually tailored to each
recipient with CQuotient.”

According to a recent e-tailing group study, 40 percent of respondents said
they buy more from retailers that personalize the shopping experience
consistently across all channels. By taking advantage of CQuotient’s
technology, Men’s Wearhouse gains a more relevant email marketing program that
engenders increased loyalty and delivers on the retailer’s commitment to
customer satisfaction.

“As a consumer’s inbox becomes more crowded, those retailers that provide the
most relevant content tailored specifically for the recipient will stand out
from the competition,” explained CQuotient Founder and CEO Rama Ramakrishnan.
“Men’s Wearhouse is an example of a forward-looking retailer that understands
the importance of delivering clients a consistent, personalized experience and
we look forward to working with them on their hyper-personalized email
marketing programs.”

About Men’s Wearhouse
Founded in 1973, Men’s Wearhouse is one ofNorth America’s largest specialty
retailers of men's apparel, with 1,143 stores.The Men’s Wearhouse, Moores and
K&G stores carry a full selection of suits, sport coats, furnishings and
accessories in exclusive and nonexclusive merchandise brands, and Men’s
Wearhouse and Tux stores carry a limited selection. Most K&G stores carry a
full selection of women’s apparel.Tuxedo rentals are available in the Men's
Wearhouse, Moores, and Men’s Wearhouse and Tux stores. Additionally, Men’s
Wearhouse operates a global corporate apparel and workwear group consisting of
Twin Hill inthe United Statesand Dimensions, Alexandra, and Yaffy in the
United Kingdom.For additional information on Men’s Wearhouse, please visit
the company’s websites at,,,,,

About CQuotient
CQuotient offers retailersbreakthrough technologyfor hyper-personalized
email marketing. By capturing data from every customer touchpoint, mining
behavioral signalsusingadvancedpredictivealgorithmsand overlaying deep
retail domain knowledge, CQuotient enables marketers
todrivesubstantialincremental revenuevia highly relevant, individualized
emails. For more information, please visit, follow us on
Twitter @CQuotient or join the conversation on the CQuotient Blog.


fama PR
Kate Thermansen, 617-986-5006
Press spacebar to pause and continue. Press esc to stop.