Pioneering Application for InvenSense’s® 6-Axis MotionTracking™ SoC in “Intelligent Headset™” from GN Store Nord

  Pioneering Application for InvenSense’s® 6-Axis MotionTracking™ SoC in
  “Intelligent Headset™” from GN Store Nord

 MPU-6500 enables Head Tracking for Contextual Awareness and Audio Augmented
                             Reality Applications

Business Wire

SUNNYVALE, Calif. -- May 20, 2013

InvenSense, Inc. (NYSE: INVN), the leading provider of MotionTracking^™
devices, announced that its MPU-6500 MotionTracking SoC is selected for the
“Intelligent Headset^™”, designed by GN Store Nord to enable hands-free
information access and augmented reality in an audio headset. GN Store Nord is
a global producer of hearing aids, innovative headsets and speakerphone
solutions. The Intelligent Headset uses the MPU-6500’s integrated gyroscope
and accelerometer to precisely track head movement, enhance the user
experience with dynamic 3D audio and provide direction based on the head’s
position. Initially launched to the developer community, the Intelligent
Headset will be supported by both InvenSense’s MotionApps SDK and GN Nord’s
application programming interface development tools accessing the headset’s
integrated motion sensors, GPS and 3D audio.

“InvenSense has a large and fast growing developer community of 7,600
developers who recognize the broad application opportunities of motion
sensors. These developers can now leverage the Intelligent Headset to develop
game-changing audio augmented reality, contextually-aware and location-based
applications,” said Ali Foughi, Vice President of Marketing and Business
Development at InvenSense. “We are pleased that GN Store Nord, a market leader
in audio processing, has chosen our 6-axis MotionTracking technology to
introduce their new Intelligent Headset which can enable a whole host of new
consumer applications.”

For development information about GN Store Nord’s Intelligent Headset program
please visit For additional information on the
MPU-6500 MotionTracking device and data sheets please visit
or contact InvenSense sales at

About InvenSense

InvenSense Inc. (NYSE: INVN) is the world’s leading provider
ofMotionTracking^™solutions for consumer electronic devices. The company’s
patentedInvenSensePlatform and patent-pending MotionFusion^™ technology
address the emerging needs of many mass-market consumer applications via
improved performance, accuracy, and intuitive motion- and gesture-based
interfaces. InvenSense technology can be found in consumer electronic products
including smartphones, tablets, gaming devices, optical image stabilization,
and remote controls for smart TVs. The company’s MotionTracking products are
also being integrated into a number of industrial applications. InvenSense is
headquartered in Sunnyvale, California and has offices in China, Taiwan,
Korea, Japan, and Dubai. More information can be found

©2013 InvenSense, Inc. All rights reserved. InvenSense, MotionTracking,
MotionProcessing, MotionProcessor, MotionFusion, MotionApps, DMP, and the
InvenSense logo are trademarks of InvenSense, Inc. Other company and product
names may be trademarks of the respective companies with which they are


InvenSense, Inc.
Ali Foughi,  408-988-7339
Vice President
Marketing and Business Development
David Almoslino,  408-988-7339 ext. 285
Marketing and Communications
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