sweetgreen rewards App an Immediate Success
Ten Weeks Post-Launch, One in Five Guests Use Rewards App Powered by
LevelUp to Pay
BOSTON, MA -- (Marketwired) -- 05/17/13 -- sweetgreen, the
much-loved, organic, farm-to-table salad shops founded in Washington,
D.C., is pleased to announce the successful results of its recently
launched rewards app, developed and launched three months ago with
mobile payment network LevelUp. In an effort to connect with and
provide benefits to its guests and the community, the company reached
out to LevelUp to develop a customized rewards app that provides
guests with a fast and easy way to pay with their phones, unlock
loyalty rewards and give back to local charities. Representing the
first white-label app from LevelUp, sweetgreen rewards has been an
immediate success, allowing guests to earn dollars that can be
redeemed at any of sweetgreen's 17 locations and offers various perks
that can be unlocked over time, including 1% of dollars spent donated
to local charities that promote healthy eating in schools. sweetgreen
rewards is perfectly aligned with the company's "win-win-win"
philosophy -- to create solutions where the company wins, the
customer wins and the community wins.
The results from just 10 weeks post-launch speak for themselves:
-- Overtaking credit cards: sweetgreen rewards represents 18% of total
transaction volume (and growing fast!), which ranks above MasterCard
or American Express, and is head-to-head with cash. One out of every
five guests has been using sweetgreen rewards.
-- Speeding up lines: sweetgreen rewards is the fastest way to pay. The
app is four seconds faster than credit cards and twenty seconds faster
than cash, saving customers time at check-out.
-- High consumer rankings: sweetgreen rewards is ranked 4.8 stars in the
App Store and 4.7 stars in Google Play. At launch, the iPhone app was
ranked 7th in the food and drink app category.
-- Driving referrals: 12% of sweetgreen rewards users were referred by
other sweetgreen rewards users.
-- Giving back: 1% of every purchase goes to local charities dedicated to
educating children about healthy eating.
"At sweetgreen, we are always looking for ways to connect with our
guests, offer them the most outstanding
experience in our stores and
to give back to our communities -- our sweetgreen rewards app has
enabled us to do this in countless ways," said Nathaniel Ru,
sweetgreen CEO and co-founder. "Guests now have faster check-out
times, rewards they can use at all sweetgreen locations, and the
ability to give back to their community and local schools. It's been
amazing to see one out of every five of our guests pay with the new
app -- and that's just in the first three months of launching. We're
excited to partner and continue to innovate with LevelUp on this new
technology, and look forward to building additional features in the
sweetgreen created this highly customized rewards app using LevelUp's
technology. As the first white-label app built on LevelUp's payment
infrastructure, sweetgreen rewards looks and feels 100% pure
sweetgreen, with everything on the back-end (including loyalty
tracking, customer analytics, engagement tools and security) powered
by LevelUp. The app integrates right into sweetgreen's existing POS,
so checking out is easy for both guests and sweetgreen employees.
"sweetgreen is a tech-savvy brand that understands the real value of
LevelUp White-Label: the ability to take what customers think is
awesome about your brand, and extend it through a mobile payment
experience," said Seth Priebatsch, chief ninja at LevelUp. "With near
five-star app store ratings and 18% of transactions coming from the
app, it's pretty obvious sweetgreen guests love using an app with
sweetgreen's core values baked right in."
Just check out sweetgreen's consumer feedback, as indicated in these
-- "I'm totally diggin' the @sweetgreen rewards app. Earn rewards, pay
with your phone, ditch the plastic in your wallet"
-- "I'm generally obsessed with @sweetgreen, but their rewards program
is, like, the coolest thing haha"
-- "Of course @sweetgreen is ahead of the curve again with their new app
and nice young man in store to promote it #welldone"
To download the sweetgreen rewards app, just search for "sweetgreen" in
the App Store or Google Play.
To learn more about LevelUp White-Label, visit
www.thelevelup.com/white-label, or email firstname.lastname@example.org.
Nicolas Jammet, Jonathan Neman and Nathaniel Ru are
the founders of sweetgreen, the much-loved, organic, farm-to-table
salad shops that now include 17 locations in Washington, D.C.,
Virginia, Maryland and Philadelphia, with new locations opening in
NYC and Boston this summer. The three former Georgetown University
students opened their first sweetgreen, a 560-square foot space in
Georgetown, in August 2007. With a commitment to local farmers, the
community, sustainability, and using the best ingredients possible in
an eco-friendly dining environment, the forward-thinking trio of
entrepreneurs soon became the leader in local, organic, healthy fast
food. In addition to salads, sweetgreen also offers seasonal soups,
frozen yogurt and fresh pressed raw juice (sweetpress). sweetgreen
produces the annual sweetlife festival, an unforgettable celebration
of music and food that attracts a curated selection of cutting edge
artists and 20,000 attendees -- not to mention outstanding food from
top chefs, food trucks, local purveyors and farmers. For more
information, visit www.sweetgreen.com.
LevelUp is a revolutionary new way to pay. Users pay
with their phone, saving time and money. Businesses pay 0% payment
processing fees and re-invest those savings into growing their
businesses by attracting new customers and bringing them back.
LevelUp is a part of SCVNGR which is backed by Google Ventures,
Balderton Capital, Continental Investors, Highland Capital,
Transmedia Capital and T-Venture, the venture arm of
LaunchSquad for LevelUp
Mike Farber or Anna Farnum
levelup [at] launchsquad [dot] com
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