FIMALAC : FIMALAC : Exclusive negotiations to acquire a majority stake in the
capital of WEBEDIA Group
Paris, 17 May 2013 - Today, FIMALAC has announced that it is going to acquire
the majority of the capital of the digital media group Webedia, which it will
consolidate with the company TFco (terrafemina.com and TFco's advisory
structures), previously transferred.
FIMALAC will then arrange for financing of €20 million to be provided to the
new unit to speed up its development in France and internationally.
WEBEDIA was formed in 2008 and is the 10^th largest French media company on
the internet, combining leading companies in their respective sectors, such as
purepeople.com, puremedias.com, and the more recently launched puretrend.com
and purebreak.com. WEBEDIA's sites have a constantly increasing audience, now
amounting to 10 million unique visitors per month. WEBEDIA has also recently
launched its sites in Russia and Brazil, where the business is developing very
rapidly. It achieved revenues of nearly €20 million in 2012, growing by more
than 60% in the first months of 2013.
By combining the audiences and expertise of WEBEDIA and TerraFemina, the new
WEBEDIA will effectively be positioned as the new co-leader in terms of
women's targets. Its business, apart from the publication of theme-based
sites, will be structured around four business lines: special advertising
operations, canvassing for e-traders, consultancy, delegated production of
content and the management of communities for brands and companies ("brand
The new unit will be managed by a management board comprising Veronique
Morali, Chairman, and Cédric Sire and Guillaume Multrier, co-founders of
WEBEDIA. Marc de Lacharrière will be the Chairman of the Group's Supervisory
FIMALAC is thus reinforcing its position in the media and entertainment
sectors in which it has already developed many businesses in the production of
artists and shows and in the distribution of shows.
Commenting on the operation, Marc de Lacharrière, the Chairman and Chief
Executive Officer of FIMALAC, said: "The acquisition de WEBEDIA, which in
barely 5 years has succeeded in positioning itself among the leading French
digital media companies, will provide us with unique know-how in the
information and digital domain. The Group will benefit from a presence
throughout the value chain: production, distribution, and now sale, as well as
the advertising and promotion of entertainments thanks to the expertise and
digital know-how of WEBEDIA, whose sites deal daily with artists' news."
For Cédric Siré and Guillaume Multrier, the founders of "the acquisition of a
majority of the capital of our Group by FIMALAC, whose ambition is to
integrate the whole media and entertainment value chain, and which has
substantial financial resources, represents an exceptional opportunity to
speed up our development. Thanks to this operation, we will be able to
strengthen WEBEDIA's position as a leader among digital media companies and to
continue with the Group's development both in France and internationally".
Delphine Guerlain/Grégoire Lucas
firstname.lastname@example.org - 01 53 70 74 email@example.com - 01 53 70 74 94
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Source: FIMALAC via Thomson Reuters ONE
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