Sony Delivers New Technology for Science to CYTO 2013 PR Newswire CHAMPAIGN, Ill., May 17, 2013 CHAMPAIGN, Ill., May 17, 2013 /PRNewswire/ --Sony Biotechnology Inc. ("Sony") today announced the launch of the new SH800 Cell Sorter 8-well strip holder and 130um sorting chip. Sony will also be exhibiting its newly rebranded reagent portfolio. New data collected on its new SH800 Cell Sorter, the EC800 flow cytometer, and new SP6800 Spectral Analyzer will be presented during commercial tutorials at CYTO 2013, which will be held at the San Diego Convention Center in San Diego, California, from May 20 - 22. The 8-well strip holder and 130um sorting chip were developed to expand the capabilities of the SH800 cell sorter, the first analytical system released by Sony for researchers. The sorting chip provides a 130um nozzle for low speed, gentle sorting of larger cells. The chip utilizes barcoded information, providing the system with the nozzle size and optimal sort parameters for quick and easy sorting setup. The 8-well strip holder is part of Sony's continuing commitment to customers to provide enhanced tools so researchers can customize their system to suit their application needs. Sony will also be exhibiting a selection of reagents from its portfolio of over 8000 monoclonal antibody products, buffers and solutions as well as instrument setup kits. The extensive product line includes today's most used and most recommended antibody clones and fluorochrome conjugates. On Sunday, May 19, Sony will present "Expanded capabilities of the SH800 cell sorter from Sony Biotechnology Inc.," during an afternoon commercial tutorial. The SH800 system is a compact, affordable and easy to use cell sorter that combines several "state of the art" technologies to streamline and automate the workflow of sorting for all user levels. The presentation will introduce the new holder and chip as well as new instrument application data. On Tuesday, May 21, Sony will present "Innovative Spectral Analysis Technology and Novel Applications for Cellular Analysis from Sony Biotechnology Inc." "In almost all analytical techniques, the need for increasing signal-to-noise ratios and improving signal integrity is key for reproducibility and accuracy of results," said Don Fourby, Global Marketing Manager, Sony Biotechnology Inc. "We look forward to demonstrating our instrument's unique ability to detect, remove, or analyze autofluorescence in a variety of applications, including gene expression analysis in stem cell differentiations. By providing data free from interference, researchers will have more accurate and reproducible results." About Sony Biotechnology Inc.: Sony Biotechnology Inc. is a leading innovator of cell-based research analytical systems. Product offerings include research-use flow cytometers for analysis and cell sorting, a spectral analyzer, software, reagents, and an experienced and dedicated team of professionals to support these products. These systems provide some of the most productive solutions for cell researchers throughout the world. SOURCE Sony Biotechnology Inc. Contact: Lisa Gephardt, Sony Corporation of America, 212/833-6826, Lisa_gephardt@sonyusa.com
Sony Delivers New Technology for Science to CYTO 2013
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