Sony Delivers New Technology for Science to CYTO 2013

            Sony Delivers New Technology for Science to CYTO 2013

PR Newswire

CHAMPAIGN, Ill., May 17, 2013

CHAMPAIGN, Ill., May 17, 2013 /PRNewswire/ --Sony Biotechnology Inc. ("Sony")
today announced the launch of the new SH800 Cell Sorter 8-well strip holder
and 130um sorting chip. Sony will also be exhibiting its newly rebranded
reagent portfolio. New data collected on its new SH800 Cell Sorter, the EC800
flow cytometer, and new SP6800 Spectral Analyzer will be presented during
commercial tutorials at CYTO 2013, which will be held at the San Diego
Convention Center in San Diego, California, from May 20 - 22.

The 8-well strip holder and 130um sorting chip were developed to expand the
capabilities of the SH800 cell sorter, the first analytical system released by
Sony for researchers. The sorting chip provides a 130um nozzle for low speed,
gentle sorting of larger cells. The chip utilizes barcoded information,
providing the system with the nozzle size and optimal sort parameters for
quick and easy sorting setup. The 8-well strip holder is part of Sony's
continuing commitment to customers to provide enhanced tools so researchers
can customize their system to suit their application needs.

Sony will also be exhibiting a selection of reagents from its portfolio of
over 8000 monoclonal antibody products, buffers and solutions as well as
instrument setup kits. The extensive product line includes today's most used
and most recommended antibody clones and fluorochrome conjugates.

On Sunday, May 19, Sony will present "Expanded capabilities of the SH800 cell
sorter from Sony Biotechnology Inc.," during an afternoon commercial tutorial.
The SH800 system is a compact, affordable and easy to use cell sorter that
combines several "state of the art" technologies to streamline and automate
the workflow of sorting for all user levels. The presentation will introduce
the new holder and chip as well as new instrument application data. On
Tuesday, May 21, Sony will present "Innovative Spectral Analysis Technology
and Novel Applications for Cellular Analysis from Sony Biotechnology Inc."

"In almost all analytical techniques, the need for increasing signal-to-noise
ratios and improving signal integrity is key for reproducibility and accuracy
of results," said Don Fourby, Global Marketing Manager, Sony Biotechnology
Inc. "We look forward to demonstrating our instrument's unique ability to
detect, remove, or analyze autofluorescence in a variety of applications,
including gene expression analysis in stem cell differentiations. By providing
data free from interference, researchers will have more accurate and
reproducible results."

About Sony Biotechnology Inc.:
Sony Biotechnology Inc. is a leading innovator of cell-based research
analytical systems. Product offerings include research-use flow cytometers
for analysis and cell sorting, a spectral analyzer, software, reagents, and an
experienced and dedicated team of professionals to support these products.
These systems provide some of the most productive solutions for cell
researchers throughout the world.

SOURCE Sony Biotechnology Inc.

Contact: Lisa Gephardt, Sony Corporation of America, 212/833-6826,
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