Lincoln Announces Reimagine Project to Aid Visionaries of the Arts, Design and Innovation

Lincoln Announces Reimagine Project to Aid Visionaries of the Arts, Design and

PR Newswire

DEARBORN, Mich., May 17, 2013

DEARBORN, Mich., May 17, 2013 /PRNewswire/ --

  oNew brand program enables original works by innovators in the fields of
    art, design and thought leadership
  oLincoln fosters collaboration with, sponsorship and support of "culturally
    progressive" individuals and their vision for making the old new again
    through a celebration of all things reinvented

Lincoln, the luxury automotive brand, announced today the $1.2 million Lincoln
Reimagine Project™ that will help fund fresh and relevant projects and ideas
in the areas of arts and design and thought leadership.

(Photo: )

This year, the brand invited the world to say "Hello, Again" to The Lincoln
Motor Company and introduced its new premium midsize sedan, the 2013 MKZ. As
the Lincoln brand was built from one man's vision, the Project's mission is to
collaborate with, sponsor and support culturally progressive individuals and
their vision for making old new again through a celebration of all things

"Lincoln's commitment over the years to individuality and design has attracted
some of the greatest innovators of our time. Lincoln is reclaiming that
original spirit by celebrating other visionaries and creating a like-minded
community," said Andrew Frick, Lincoln Group Marketing Manager. "Through the
passion points of art, design and thought leadership, the Reimagine Project is
looking for ideas where visionaries and innovators are enabling change in
terms of creation and distribution." 

The Reimagine Project will honor individuals, including innovators, visionary
leaders and fellow brilliant artists. Those with projects at the tipping point
of that change will receive support to help get their endeavors off the

Lincoln began cultivating this community earlier this year.The first funded
project began in February at TEDActive, an annual gathering ofcurious and
energetic leaders hosted by TED, the non-profitdedicated to "Ideas Worth

A panel of TED Fellows nominated three individuals to create a special
reimagined project with Lincoln's support in the areas of sustainability,
technological eco-systems and music. This month these works will be finalized
and their journey shared with the public through short documentaries.

"Lincoln's Reimagine project resonateddeeply with TEDActive's community of
innovative thinkers and doers," said Ronda Carnegie, TED's Head of Global
Partnerships. "We're happy to partner with Lincolnon such athrilling
initiative — one that championsfresh perspectives on everything from
technology and design to art and music."

Below are the collaborators and their projects:

  oAuroraRobson (Project Vortex). This collective is reimagining the world
    of art and design by using plastic debris that would otherwise go to
  oAndy Cavatorta (The Dervishes) transforms music with one-of-a-kind,
    hand-crafted musical instruments that reflect the intimacy between the
    Earth's mass and the music created.
  oGilberto Esparza (Auto-photosynthetic plants). This project uses
    electronic media and robotics to research the impact of technology
    embedded in everyday life reimagining recycling consumption intertwined
    with technology.

The Lincoln Reimagine Project will continue to fund collaborations within the
brand's passions of art, design and thought leadership and will explore unique
and distinct concepts in film, theater and architecture.

Inspired by the Reimagine Project, Lincoln also has launched Driven to Give, a
regional test-drive dealer program that donates money to educational programs
and charitable organizations to inspire future makers, builders and

To learn more about The Lincoln Reimagine Project, please visit

About Lincoln 
Lincoln is the luxury automotive brand of Ford Motor Company (NYSE: F),
committed to creating compelling vehicles with an exceptional ownership
experience to match. Lincoln is in the process of introducing four all-new
vehicles in the next four years. For more information about Lincoln, please
visit or Follow us on Facebook at

SOURCE Lincoln

Contact: Stephane Cesareo, 313.323.8917, or Sam
Locricchio, 248.622.8242,
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