RadioShack Expands Partnership With Maker Media; Reveals Dozens of New Do-It-Yourself Products

RadioShack Expands Partnership With Maker Media; Reveals Dozens of New Do-It-Yourself Products 
DIY Expansion Includes New Cobranded Products With Maker Media 
FORT WORTH, TX -- (Marketwired) -- 05/16/13 --  Just in time for
Maker Faire Bay Area, RadioShack announced a major partnership
expansion with Maker Media, the creators of MAKE Magazine,
Makezine.com, and Maker Faire, to better serve the DIY community.
Maker Media and RadioShack will be teaming up to collaborate on an
expansive DIY product lineup, exclusively carried at RadioShack and
Maker Shed, including kits, robotics, and tools. 
"DIY is part of RadioShack's DNA," said Dawn Callahan, vice president
of merchandising, responsible for the DIY product category at
RadioShack. "We're grateful to be part of a wonderfully loyal
community of makers, and we listened when they told us how we can
help bring their ideas to life. We're excited to deliver on that
feedback with an expanded assortment, including cobranded products
with the smart folks at Maker Media, as well as other products on
makers' wish lists." 
"Adding to the popular Make line of kits, like 'Getting Started with
Arduino,' the new cobranded product lineup from Maker Media and
RadioShack combine Maker Media's strength in cultivating and growing
the maker movement with Radio Shack's strong retail footprint and DIY
heritage," said Dale Dougherty, founder and CEO of Maker Media. "Our
new cobranded products are designed to give makers a path to making
while they continue to develop their skills and push the limits of
their creativity." 
The new cobranded product lineup will be available in-store and
online exclusively at RadioShack later this year. In addition, MAKE
Magazine will join the MAKE book lineup and will be available in
stores this fall. RadioShack has an exciting lineup of additional DIY
products that are available now, and with more to come throughout the
summer and fall. 
Discovering RadioShack's DIY Resources 
RadioShack regularly surveys DIY customers to refine its product
offering. As a result, the company added Arduino microcontrollers as
well as hundreds of new parts and tools to its stores and website in
2012. Similarly, the newly announced products deliver on things
makers told the company they desired most from their neighborhood DIY
resource, including RadioShack-branded: 


 
--  ColdHeat Soldering Tool, available now
    
    
--  Expanded assortment of Light-Emitting Diodes (LEDs), available now
    
    
--  New collection of Youth Hobby Kits focused on building your own RC and
    robotics, available now
    
    
--  Electroluminescent (EL) Wire, Tape and Flex Strip LEDs, available in
    the summer
    
    
--  U Mold moldable plastic, available in August in two sizes
    
    
--  New line of Mini PC Microcontrollers that have video and Wi-Fi
    capabilities, available in the summer

  
In addition, RadioShack will be re-launching XMODS, which are DIY
remote control car or truck kits that customers can build, tune, and
race, which will be available this fall. 
For more about RadioShack's DIY products and to find projects, visit
RadioShackDIY.com and makezine.com/weekendprojects. Be sure to also
check out the company's YouTube channel to find related videos,
including the "DIY Update" and "How to Choose a Soldering Iron." 
Attending Maker Faire Bay Area, May 18-19, 2013? Stop by the
RadioShack tent to learn how to solder, have your picture taken with
life-size DIY props, recharge your phone, or shop our on-site store. 
About RadioShack Corporation 
RadioShack (NYSE: RSH) is a leading national retailer of innovative
mobile technology products and services, as well as products related
to personal and home technology and power supply needs. RadioShack(R)
offers consumers a targeted assortment of wireless phones and other
electronic products and services from leading national brands,
exclusive private brands and major wireless carriers, all within a
comfortable and convenient shopping environment. RadioShack employs
more than 34,000 knowledgeable and helpful sales experts globally.
RadioShack's retail network includes more than 4600 company-operated
stores in the United States and Mexico, 1500 wireless phone centers
in the United States, and more than 1000 dealer and other outlets
worldwide. For more information on RadioShack Corporation, please
visit www.radioshackcorporation.com; to purchase items online, please
visit www.radioshack.com. RadioShack(R) is a registered trademark
licensed by RadioShack Corporation. 
About MAKER MEDIA
 Maker Media is a global platform for connecting
makers with each other, with products and services, and with our
partners. Through media, events and ecommerce, Maker Media serves a
growing community of makers who bring a DIY mindset to technology.
Whether as hobbyists or professionals, makers are creative,
resourceful and curious, developing projects that demonstrate how
they can interact with the world around them. The launch of MAKE
Magazine in 2005, followed by Maker Faire in 2006, jumpstarted a
worldwide Maker Movement, which is transforming innovation, culture
and education. Located in Sebastopol, CA, Maker Media is the
publisher of MAKE Magazine and the producer of Maker Faire. It also
develops "getting started" kits and books that are sold in its Maker
Shed store as well as in retail channels. 
Analysts and Investors Contact:
Bruce Bishop
+1-817-415-3400
Bruce.Bishop@RadioShack.com 
News Media Contact:
Media Relations
+1-817-415-3300
Media.Relations@RadioShack.com 
Maker Media Press Contact:
Vickie Welch
+1-415-806-0999
vwelch@makermedia.com 
 
 
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