Accenture to Strengthen Digital Marketing and eCommerce Capabilities with Acquisition of Acquity Group

  Accenture to Strengthen Digital Marketing and eCommerce Capabilities with
  Acquisition of Acquity Group

Business Wire

NEW YORK & CHICAGO -- May 17, 2013

Accenture (NYSE: ACN) and Acquity Group Ltd. (NYSE MKT: AQ) have entered into
a definitive agreement under which Accenture will acquire Acquity Group,  a
leading digital marketing and eCommerce company. The acquisition will further
strengthen and expand the broad range of digital marketing services that
Accenture provides to clients.

Accenture has agreed to pay $13.00 per outstanding American Depositary Share,
each of which represents two ordinary shares ($6.50 per ordinary share), or a
total of approximately $316 million, in cash for Acquity Group. The
acquisition is subject to Acquity Group shareholder approval as well as other
customary closing conditions.

Acquity Group provides strategy, digital marketing, and technical services to
hundreds of companies to enhance their brand experiences and eCommerce
performance. The acquisition will broaden Accenture’s own services in these
areas, which the company provides through Accenture Interactive, its group
that offers chief marketing officers (CMOs) and brand leaders a comprehensive
suite of marketing, technology and analytics solutions to help them improve
their marketing performance.

The addition of Acquity Group’s skills and capabilities in eCommerce and
leading digital platforms such as Adobe and hybris, supported by Accenture’s
industry depth and global delivery capability, will help Accenture Interactive
further address the most pressing needs of today’s CMO in the midst of a
digital transformation in marketing.

Acquity Group is the second-largest independent digital marketing company in
the United States. It has grown rapidly in recent years, with revenues of $141
million for 2012, an increase of 32percent over 2011. Once the acquisition is
complete, Acquity Group’s more than 600 employees are expected to join
Accenture Interactive.

“Chief marketing officers and brand leaders are looking for a new type of
service provider that can blend the creative process with analytics and
enabling technologies to engage consumers and deliver compelling user
experiences across channels,” said Brian Whipple, global managing director of
Accenture Interactive. “The acquisition of Acquity Group will expand our
capabilities in key areas of digital marketing and eCommerce, complementing
our strengths in strategy, analytics, scaled technology enablement and
marketing operations.”

Chris Dalton, CEO of Acquity Group, said, “As one of the pioneers in eCommerce
and digital marketing services, Acquity Group is pleased to be joining forces
with Accenture, one of the largest and most successful consulting, technology
and outsourcing companies in the world. Our combined expertise will allow us
to deliver transformational ebusiness solutions for our clients at scale and
attract the best talent in the industry.”

Kirkland & Ellis LLP is acting as Accenture’s legal adviser with regard to the
transaction. Goldman Sachs (Asia) L.L.C. is acting as financial adviser to
Acquity Group and Shearman & Sterling LLP is acting as its legal adviser with
regard to the transaction.

About Accenture

Accenture is a global management consulting, technology services and
outsourcing company, with approximately 261,000 people serving clients in more
than 120 countries. Combining unparalleled experience, comprehensive
capabilities across all industries and business functions, and extensive
research on the world’s most successful companies, Accenture collaborates with
clients to help them become high-performance businesses and governments. The
company generated net revenues of US$27.9 billion for the fiscal year ended
Aug. 31, 2012. Its home page is

Accenture Interactive helps the world’s leading brands drive superior
marketing performance across the full multichannel customer experience.
Comprising more than 4,000 Accenture professionals dedicated to serving the
marketing function, Accenture Interactive offers integrated, industrialized
and industry-driven marketing solutions and services across consulting,
technology and outsourcing powered by analytics. Follow @AccentureSocial or
visit Accenture Interactive.

About Acquity Group

Acquity Group is a leading global Brand eCommerce® and digital marketing
company, creating award-winning digital experiences for global brands. Our
multi-disciplinary approach brings together strategy, design, and technology
to create unique brand experiences that build firm customer relationships.
Acquity Group works with leading brands like Adobe, American Express, General
Motors, Grainger, and Tommy Bahama through offices in North America.

Forward-Looking Statements

Except for the historical information and discussions contained herein,
statements in this news release may constitute forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
Words such as “may,” “will,” “should,” “likely,” “anticipates,” “expects,”
“intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,”
“outlook” and similar expressions are used to identify these forward-looking
statements. These statements involve a number of risks, uncertainties and
other factors that could cause actual results to differ materially from those
expressed or implied. These include, without limitation, risks that: Accenture
and Acquity Group will not be able to close the transaction in the time period
anticipated, or at all, which is dependent on the parties’ ability to satisfy
certain closing conditions; the transaction might not achieve the anticipated
benefits for Accenture; Accenture’s and Acquity Group results of operations
could be adversely affected by volatile, negative or uncertain economic
conditions and the effects of these conditions on Accenture’s and Acquity
Group clients’ businesses and levels of business activity; Accenture’s and
Acquity Group businesses depend on generating and maintaining ongoing,
profitable client demand for Accenture’s and Acquity Group services and
solutions, and a significant reduction in such demand could materially affect
Accenture’s or Acquity Group’s results of operations; if Accenture or Acquity
Group is unable to keep its supply of skills and resources in balance with
client demand around the world and attract and retain professionals with
strong leadership skills, Accenture’s or Acquity Group business, the
utilization rate of Accenture’s or Acquity Group’s professionals and
Accenture’s or Acquity Group’s results of operations may be materially
adversely affected; the markets in which Accenture and Acquity Group compete
are highly competitive, and Accenture and Acquity Group might not be able to
compete effectively; Accenture or Acquity Group could have liability or
Accenture’s or Acquity Group’s reputation could be damaged if Accenture or
Acquity Group fails to protect client and/or company data or information
systems as obligated by law or contract or if Accenture’s or Acquity Group’s
information systems are breached; as a result of Accenture’s geographically
diverse operations and its growth strategy to continue geographic expansion,
Accenture is more susceptible to certain risks; Accenture’s Global Delivery
Network is increasingly concentrated in India and the Philippines, which may
expose it to operational risks; Accenture’s and Acquity Group’s results of
operations could materially suffer if Accenture and Acquity Group are not able
to obtain sufficient pricing to enable it to meet their profitability
expectations; if Accenture’s pricing estimates do not accurately anticipate
the cost, risk and complexity of Accenture performing its work or third
parties upon whom it relies do not meet their commitments, then Accenture’s
contracts could have delivery inefficiencies and be unprofitable; Accenture’s
work with government clients exposes Accenture to additional risks inherent in
the government contracting environment; Accenture’s and Acquity Group’s
businesses could be materially adversely affected if Accenture or Acquity
Group incurs legal liability in connection with providing its services and
solutions; Accenture’s and Acquity Group’s results of operations could be
materially adversely affected by fluctuations in foreign currency exchange
rates; Accenture’s and Acquity Group’s results of operations and ability to
grow could be materially negatively affected if Accenture and Acquity Group
cannot adapt and expand its services and solutions in response to ongoing
changes in technology and offerings by new entrants; Accenture’s alliance
relationships may not be successful or may change, which could adversely
affect Accenture’s results of operations; outsourcing services and the
continued expansion of Accenture’s other services and solutions into new areas
subject Accenture to different operational risks than its consulting and
systems integration services; Accenture’s and Acquity Group’s services or
solutions could infringe upon the intellectual property rights of others or
Accenture and Acquity Group might lose its ability to utilize the intellectual
property of others; Accenture and Acquity Group have only a limited ability to
protect their intellectual property rights, which may be important to
Accenture’s or Acquity Group ‘s success; Accenture’s and Acquity Group’s
ability to attract and retain business and employees may depend on their
reputations in the marketplace; Accenture might not be successful at
identifying, acquiring or integrating businesses or entering into joint
ventures; Accenture’s profitability could suffer if its cost-management
strategies are unsuccessful, and Accenture may not be able to improve its
profitability through improvements to cost-management to the degree it has
done in the past; many of Accenture’s contracts include payments that link
some of its fees to the attainment of performance or business targets and/or
require Accenture to meet specific service levels, which could increase the
variability of Accenture’s revenues and impact its margins; changes in
Accenture’s or Acquity Group’s level of taxes, and audits, investigations and
tax proceedings, or changes in Accenture’s treatment as an Irish company,
could have a material adverse effect on Accenture’s or Acquity Group’s results
of operations and financial condition; if Accenture is unable to manage the
organizational challenges associated with its size, Accenture might be unable
to achieve its business objectives; if Accenture or Acquity Group is unable to
collect its receivables or unbilled services, Accenture’s or Acquity Group’s
results of operations, financial condition and cash flows could be adversely
affected; Accenture’s and Acquity Group’s share price and results of
operations could fluctuate and be difficult to predict; Accenture’s and
Acquity Group’s results of operations and share price could be adversely
affected if it is unable to maintain effective internal controls; Accenture
may be subject to criticism and negative publicity related to its
incorporation in Ireland; as well as the risks, uncertainties and other
factors discussed under the “Risk Factors” heading in Accenture plc’s most
recent annual report on Form 10-K and Acquity Group’s most recent annual
report on Form 20-F and other documents filed with or furnished to the
Securities and Exchange Commission by Accenture and Acquity Group. Statements
in this news release speak only as of the date they were made, and Accenture
and Acquity Group undertake no duty to update any forward-looking statements
made in this news release or to conform such statements to actual results or
changes in Accenture’s or Acquity Group’s expectations.


Alex Pachetti, + 1 917-452-5519
Acquity Group
Matt Schmeltz, +1 312-427-2470
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