Laurentian Bank and the C2-MTL International Conference: A Multi-Dimensional Partnership Fuelled by Innovation

Laurentian Bank and the C2-MTL International Conference: A Multi-Dimensional 
Partnership Fuelled by Innovation 
MONTREAL, May 17, 2013 /CNW Telbec/ - Laurentian Bank is pleased to be 
renewing its association with the C2-MTL international conference taking place 
May 21-23 in Montréal. Marking its second edition this year, C2-MTL features 
an original conference concept focused on and promoting the dynamic link 
between commerce and creativity. This new conference experience is the product 
of the Sid Lee advertising agency's imagination and was designed in 
collaboration with the Cirque du Soleil. 
Laurentian Bank has been associated since the very beginning with this 
immersive three-day event, which includes inspiring presentations by renowned 
speakers, interactive exhibitions, collaborative workshops, and a creation 
Boot Camp — all unfolding in a unique innovation village setting created 
exclusively by and for C2-MTL in the Griffintown district of Montréal. 
The Concierges extraordinaires program - for a Memorable Experience 
Thanks to an initiative of Laurentian Bank, a special "concierge" service will 
be offered again this year to see to the well-being of visitors and help 
ensure that they have a most memorable experience. Known as "concierges 
extraordinaires", these helpful facilitators are there to look after attendees 
before, during and after the event, and are dedicated to making sure that they 
enjoy the conference and their stay in Montréal to the maximum. 
In addition to initiating this service, Laurentian Bank also played an active 
role in training all the concierges. This training is aligned with the Bank's 
Making a difference in the lives of our clients promise, which is being 
applied to the participants in the case of this conference, and which reflects 
the organization's core values of professionalism, confidence and proximity. 
This year, the concierge experience is actually being extended to the virtual 
world with the development of the HUBert platform. Presented by Laurentian 
Bank, HUBert is a veritable professional go-between that connects and fosters 
exchange among participants who share the same areas of interest and needs. 
Stimulating Meetings in the Knowledge Market 
Laurentian Bank will also be presenting the Knowledge Market, another unique 
concept serving to mesh the know-how of certain attendees with the needs to 
know of others. In a way, Knowledge Market constitutes a dynamic and 
interactive hub that connects business people in accordance with what they are 
seeking. This venue is located in the Laurentian Bank Lounge. 
Presentation by John Mackey 
Finally, the Bank will be the official presenter of a presentation entitled 
The Culture of Conscious Capitalism, to be delivered by Mr. John Mackey, 
Co-founder and President and CEO of Whole Foods. Mr. Mackey will focus in 
particular on the success of the Whole Foods chain, which has been built on 
action guided by a clear vision, the belief in a decentralized management 
system, and on total transparency with employees. 
About Laurentian Bank 
Laurentian Bank of Canada is a pan-Canadian banking institution that has more 
than $34 billion in balance sheet assets and $36billion in assets under 
administration. Founded in 1846, Laurentian Bank was selected in 2012 as one 
of the 10 winners of the Canada's Passion Capitalists program in recognition 
of its sustained success through the promotion of passion within its ranks. 
The Bank employs more than 4,200 people. 
Recognized for its excellent service, proximity and simplicity, Laurentian 
Bank serves more than one million clients in market segments in which it holds 
an enviable position. In addition to occupying a choice position among 
consumers in Québec, where it operates the third largest branch network, the 
Bank has built a solid reputation across Canada in the area of real estate and 
commercial financing thanks to its teams working out of more than 35 offices 
in Ontario, Québec, Alberta and British Columbia. Its subsidiary, B2B Bank, 
is a Canadian leader in providing banking products as well as investment 
accounts and services to financial advisors and brokers, while Laurentian Bank 
Securities is an integrated broker, widely recognized for its expertise and 
effectiveness nationwide. 
Mary-Claude Tardif Public Relations Advisor 514 284-4500, extension 4695 
mary-claude.tardif@laurentianbank.ca   
SOURCE: Laurentian Bank of Canada 
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CO: Laurentian Bank of Canada
ST: Quebec
NI: FIN LABOR LBR  
-0- May/17/2013 14:42 GMT