Laurentian Bank and the C2-MTL International Conference: A Multi-Dimensional
Partnership Fuelled by Innovation
MONTREAL, May 17, 2013 /CNW Telbec/ - Laurentian Bank is pleased to be
renewing its association with the C2-MTL international conference taking place
May 21-23 in Montréal. Marking its second edition this year, C2-MTL features
an original conference concept focused on and promoting the dynamic link
between commerce and creativity. This new conference experience is the product
of the Sid Lee advertising agency's imagination and was designed in
collaboration with the Cirque du Soleil.
Laurentian Bank has been associated since the very beginning with this
immersive three-day event, which includes inspiring presentations by renowned
speakers, interactive exhibitions, collaborative workshops, and a creation
Boot Camp — all unfolding in a unique innovation village setting created
exclusively by and for C2-MTL in the Griffintown district of Montréal.
The Concierges extraordinaires program - for a Memorable Experience
Thanks to an initiative of Laurentian Bank, a special "concierge" service will
be offered again this year to see to the well-being of visitors and help
ensure that they have a most memorable experience. Known as "concierges
extraordinaires", these helpful facilitators are there to look after attendees
before, during and after the event, and are dedicated to making sure that they
enjoy the conference and their stay in Montréal to the maximum.
In addition to initiating this service, Laurentian Bank also played an active
role in training all the concierges. This training is aligned with the Bank's
Making a difference in the lives of our clients promise, which is being
applied to the participants in the case of this conference, and which reflects
the organization's core values of professionalism, confidence and proximity.
This year, the concierge experience is actually being extended to the virtual
world with the development of the HUBert platform. Presented by Laurentian
Bank, HUBert is a veritable professional go-between that connects and fosters
exchange among participants who share the same areas of interest and needs.
Stimulating Meetings in the Knowledge Market
Laurentian Bank will also be presenting the Knowledge Market, another unique
concept serving to mesh the know-how of certain attendees with the needs to
know of others. In a way, Knowledge Market constitutes a dynamic and
interactive hub that connects business people in accordance with what they are
seeking. This venue is located in the Laurentian Bank Lounge.
Presentation by John Mackey
Finally, the Bank will be the official presenter of a presentation entitled
The Culture of Conscious Capitalism, to be delivered by Mr. John Mackey,
Co-founder and President and CEO of Whole Foods. Mr. Mackey will focus in
particular on the success of the Whole Foods chain, which has been built on
action guided by a clear vision, the belief in a decentralized management
system, and on total transparency with employees.
About Laurentian Bank
Laurentian Bank of Canada is a pan-Canadian banking institution that has more
than $34 billion in balance sheet assets and $36billion in assets under
administration. Founded in 1846, Laurentian Bank was selected in 2012 as one
of the 10 winners of the Canada's Passion Capitalists program in recognition
of its sustained success through the promotion of passion within its ranks.
The Bank employs more than 4,200 people.
Recognized for its excellent service, proximity and simplicity, Laurentian
Bank serves more than one million clients in market segments in which it holds
an enviable position. In addition to occupying a choice position among
consumers in Québec, where it operates the third largest branch network, the
Bank has built a solid reputation across Canada in the area of real estate and
commercial financing thanks to its teams working out of more than 35 offices
in Ontario, Québec, Alberta and British Columbia. Its subsidiary, B2B Bank,
is a Canadian leader in providing banking products as well as investment
accounts and services to financial advisors and brokers, while Laurentian Bank
Securities is an integrated broker, widely recognized for its expertise and
Mary-Claude Tardif Public Relations Advisor 514 284-4500, extension 4695
SOURCE: Laurentian Bank of Canada
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CO: Laurentian Bank of Canada
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-0- May/17/2013 14:42 GMT
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