At ISPOR Meeting, GfK Bridgehead Will Present New Findings, Perspectives On Key Issues for Health Marketplace GfK Bridgehead will take part in 11 sessions at annual meeting of specialists in pharmacoeconomics, patient outcomes 2013 Annual International Meeting of ISPOR Business Wire NEW YORK -- May 17, 2013 GfK Bridgehead will play a key role in the 2013 Annual International Meeting of ISPOR (International Society for Pharmacoeconomics and Outcomes Research), participating in 11 sessions focusing on how the health industry should leverage new data sources to articulate the value of innovations for health payers, economists, policy makers and others. Experts from GfK Bridgehead – a division of GfK’s Health group – will present new findings in such key areas as: *patient outcomes in a fee-for-service health marketplace *health economic modeling methods *quality metrics and costly hospitalizations *the effect of Massachusetts’ health reform act on patient outcomes *the cost impact of comprehensive STI screening *HTA and reimbursement decision making for diagnostics To access a guide to GfK’s sessions at the ISPOR meeting, click here. “Innovators are challenged to navigate an increasingly cost-constrained healthcare environment in markets around the globe,” said Susan Garfield, Senior Vice President, Market Access, at GfK Bridgehead. “GfK will be presenting several studies that showcase effective methods to navigate existing challenges while keeping patient needs central.Our research also highlights specific tools to articulate value to payers, HTAs, and hospital purchasing decision-makers.” The theme of this year’s ISPOR Annual Meeting – which will take place from May 18^th to 22^nd in New Orleans – is “Patient-Centered Outcomes: Focusing on the Patient.” Since 1995, the society has grown to include over 13,000 members internationally -- health care researchers, health technology developers and assessors, regulators, health economists, health care policy makers, payers, providers, educators and students. About GfK GfK is one of the world’s largest research companies, with more than 12,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012,GfK’s sales amounted to EUR 1.51 billion. To find out more, visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/GfK_en. Contact: GfK Marketing and Communications, Consumer Experiences North America David Stanton, 908-875-9844 Vice President firstname.lastname@example.org
At ISPOR Meeting, GfK Bridgehead Will Present New Findings, Perspectives On Key Issues for Health Marketplace
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