COVERGIRL creates striking new CAPITOL COLLECTION beauty campaign inspired by 
the film 
HUNT VALLEY, Md., May 17, 2013 /CNW/ - Today, COVERGIRL announced its 
first-ever major movie sponsorship of Lionsgate's highly anticipated The 
Hunger Games: Catching Fire, scheduled for release in North American theaters 
on November 22, 2013. COVERGIRL will launch a first-of-its-kind creative 
advertising campaign inspired by the film, featuring new products from the 
brand's upcoming Capitol Collection from The Hunger Games: Catching Fire, to 
be announced at a later date. 
(Photo:  (Photo:  (Photo:  (Logo: 
Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast 
in the second installment of The Hunger Games franchise, The Hunger Games: 
Catching Fire. The trailer, which debuted last month, has been viewed over 25 
million times on YouTube. The film promises to illustrate the exquisite 
splendor in the world of the Capitol in rich detail, and the film's makeup 
department used COVERGIRL products on set to create the film's luxurious, high 
couture looks. 
"With The Hunger Games: Catching Fire partnership, we wanted to redefine 
cosmetics' relationship to film with a fantasy-meets-reality beauty 
experience," said Esi Eggleston Bracey, VP and General Manager, Global P&G 
Cosmetics. "The film inspired COVERGIRL campaign coming out this fall truly 
will bring beauty transformation to life in an aspirational, dramatic fashion. 
 All of us at COVERGIRL were captivated by Suzanne Collins' novels and the 
first film, so we're thrilled to collaborate with Lionsgate on such a bold 
beauty partnership with the release of The Hunger Games: Catching Fire." 
"We are excited to announce COVERGIRL as the exclusive makeup partner for The 
Hunger Games: Catching Fire," said Paula Kupfer, Lionsgate's Vice President of 
Promotions and Consumer Products. "The exquisite beauty and style in the world 
of the Capitol is a focal point of this film. Partnering with an innovative 
brand like COVERGIRL to create an additional layer of beauty storytelling and 
inspiration for the fans is new territory that we're delighted to explore." 
Over the past year, COVERGIRL has stood out in the beauty category with its 
addition of several new spokeswomen, including P!NK, Janelle Monae and NERVO, 
who, along with the brand, embrace beauty with a sense of authentic 
individuality and fearlessness. COVERGIRL's partnership with The Hunger Games: 
Catching Fire is the latest expression of the brand's passion and commitment 
to continue to break barriers in beauty. 
Lionsgate and COVERGIRL will be celebrating the movie partnership at a Cannes 
Film Festival Gala on Saturday, May 18(th). Further news updates on this 
partnership will be released via, as well as on Twitter 
at and Instagram at 
About P&G Beauty & Grooming P&G serves approximately 4.6 billion people around 
the world with its brands. The Company has one of the strongest portfolios of 
trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, 
Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, 
Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, 
Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, 
Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in 
approximately 75 countries worldwide. Please visit for the 
latest news and in-depth information about P&G and its brands. 
About LIONSGATE Lionsgate is a leading global entertainment company with a 
strong and diversified presence in motion picture production and distribution, 
television programming and syndication, home entertainment, family 
entertainment, digital distribution, new channel platforms and international 
distribution and sales. Lionsgate currently has 28 television shows on 20 
networks spanning its primetime production, distribution and syndication 
businesses, including such critically-acclaimed hits as the multiple Emmy 
Award-winning Mad Men and Nurse Jackie, the new comedy Anger Management, the 
network series Nashville, the syndication successes Tyler Perry's House of 
Payne, its spinoff Meet the Browns, For Better Or Worse, The Wendy Williams 
Show, Are We There Yet? and the upcoming Orange Is The New Black, an original 
series for Netflix. 
Its feature film business has been fueled by such recent successes as the 
blockbuster first installment of The Hunger Games franchise, The Twilight Saga 
Breaking Dawn – Part 2, Tyler Perry's Temptation, Warm Bodies, Snitch, Texas 
Chainsaw 3D, The Expendables 2, The Possession, Sinister, The Cabin in the 
Woods and Arbitrage. Lionsgate's home entertainment business is an industry 
leader in box office-to-DVD and box office-to-VOD revenue conversion rate. 
Lionsgate handles a prestigious and prolific library of approximately 15,000 
motion picture and television titles that is an important source of recurring 
revenue and serves as the foundation for the growth of the Company's core 
businesses. The Lionsgate and Summit brands remain synonymous with original, 
daring, quality entertainment in markets around the world. 
CONTACTS Marina Maher Communications Taline Kundakji: 212-485-6848; Sara Horowitz: 212-485-6804; 
AP PhotoExpress Network: PRN3,4,5 
PRN Photo Desk, 
SOURCE: Lionsgate 
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CO: Lionsgate
ST: Maryland
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