Pilot Pen Celebrates Arthritis Awareness Month With Its Ergonomic Dr. Grip
Center-of-Gravity Line Of Writing Instruments
JACKSONVILLE, Fla., May 16, 2013
JACKSONVILLE, Fla., May 16, 2013 /PRNewswire/ -- For the estimated 50 million
Americans living with arthritis, just picking up a pen to write a quick note
can be a painful undertaking. The Dr. Grip Center of Gravity^® (COG) writing
instruments by Pilot Corporation of America are making writing comfortable
again for those suffering with arthritis pain. With an ergonomic design that
reduces stress on the hand, Dr. Grip COG allows for a significantly more
comfortable writing experience. Proven to be approximately two times more
comfortable than traditional ballpoint pens, according to a 2012 study by the
Georgia Tech Research Institute, Dr. Grip COG pens surpass key competitors in
overall comfort ratings and user satisfaction.
"At Pilot, we are committed to producing innovative, quality writing
instruments to fit a variety of needs for all consumers," said Ariann Langsam,
Director of Consumer Marketing and Market Research at Pilot Pen. "The Dr. Grip
Center of Gravity line of writing instruments delivers on this consumer
promise, with a balanced cushion grip designed to ease the discomfort of
writing for individuals with arthritis."
As arthritis is the nation's leading cause of disability affecting people of
all ages, there is a growing interest for identifying "arthritis friendly"
consumer products. Dr. Grip COG has earned the Ease-of-Use Commendation from
the Arthritis Foundation for its alleviation of writing fatigue and
elimination of joint stress. As the No. 1-selling ergonomic pen in the United
States, Dr. Grip helps arthritis sufferers reduce writing discomfort and makes
writing enjoyable again.
The smooth ink formula, combined with the Dr. Grip COG design, allows for an
exceptional writing experience for every individual. Dr. Grip COG was proven
to be significantly more comfortable for individuals both with and without
arthritis. The Dr. Grip line includes the Center of Gravity, the Limited and
the newly introduced stylish FullBlack and PureWhite, so you don't have to
sacrifice style for comfort. Dr. Grip is available in ballpoint, gel and
mechanical pencil and can be found at retailers nationwide as well as online.
About Pilot Corporation of America
Pilot Pen offers superlative writing instruments renowned for quality,
performance, cutting-edge technology and consumer satisfaction. Widely
acknowledged as innovators, Pilot was first to introduce Americans to
fine-point writing and currently maintains the top share position in the gel
and rolling ball pen categories. Pilot's product offering also includes the
acclaimed Dr. Grip family of products, featuring an ergonomic, wide comfort
grip that reduces writing fatigue; the G2, America's No.1-selling gel ink pen,
proven to last 2X longer than other brands; as well as the notable Precise
V5/V7 lines. Pilot Pen manufactures and distributes from its state-of-the-art
305,000 square foot facility in Jacksonville, FL. Its parent company is the
oldest and largest manufacturer of writing instruments in Japan. For more
[*] The Arthritis Foundation determines commendations for products after a
careful evaluation process based on consumer use and formal analysis. The
study cited in this release was performed to evaluate the ergonomic
superiority of Dr. Grip COG versus key non-ergonomic, top selling ball point
competitors. Product performance was evaluated across key measures, including
"Using this product does not make me need to rest" and "I can use this product
without uncomfortable hand positions."
For Media Information:
Ivette Faulkner/Sarah Porter
Bright Red · 850.668.6624
SOURCE Pilot Corporation of America
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