Traveling Light? American Airlines Invites Customers To Board Earlier

    Traveling Light? American Airlines Invites Customers To Board Earlier

Improving On-Time Performance with New Boarding Process

PR Newswire

FORT WORTH, Texas, May 16, 2013

FORT WORTH, Texas, May 16, 2013 /PRNewswire/ --American Airlines today
launched a new systemwide boarding process that saves overall boarding time by
allowing customers who are traveling light to board earlier. Customers
traveling with one personal carry-on item that fits under the seat in front of
them will be invited to board before Group 2.

(Logo: http://photos.prnewswire.com/prnh/20130208/DA56847LOGO)

The new boarding process is another example of how American is reinventing
itself by continuously seeking out ways to streamline processes, creating a
more efficient and enjoyable customer journey. With on-time performance being
a key factor in the airline's dependability rating, every minute saved during
boarding allows American to push back from the gate earlier, resulting in a
more timely departure and arrival. 

"For customers, departing on time and arriving at their destination on time is
a huge factor in how they feel about their overall experience," said Carol
Wright, American's Vice President – Customer Planning. "Our tests indicate
that this new boarding process will improve our dependability and on-time
performance, while being easier and more enjoyable for our customers. It's
another example of our promise to put our customers at the center of
everything we do."

The new boarding process follows successful testing done earlier this year at
American Airlines gates at airports in Austin, Texas (AUS), Baltimore (BWI),
Denver (DEN), Fort Lauderdale, Fla. (FLL), Kansas City, Mo. (MCI),
Minneapolis-St. Paul (MSP) and Washington-Dulles (IAD).

The test received overwhelmingly positive feedback from American's customers,
and agents like the new process because it allows for smoother and quicker
boarding for everyone. American expects to see a notable reduction in average
boarding time per flight with the new boarding process.

American is continually looking for innovative ways to enhance the customer
experience. Other recent enhancements designed to give customers more choices
when traveling include:

  oThe expansion of American's next-generation kiosks with self-tag
    capabilities for checked baggage, speeding up the check-in process
  oNew fare choices with perks that include preferred seating, early boarding
    and same-day flight changes
  oMore power ports onboard to help customers stay charged and connected
    throughout their journey

American's baggage policy allows each customer to take onboard at no charge
one personal item that will fit under the seat in front of them and one bag
that meets the FAA-mandated carry-on size requirements to fit into the
overhead storage compartment. With the new boarding process, customers who
wish to board early before Group 2 can gate-check their carry-on bag at no
charge.

About American Airlines
American Airlines focuses on providing an exceptional travel experience across
the globe, serving more than 260 airports in more than 50 countries and
territories. American's fleet of nearly 900 aircraft fly more than 3,500 daily
flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los Angeles, Miami
and New York. American flies to nearly 100 international locations including
important markets such as London, Madrid, Sao Paulo and Tokyo. With more than
500 new planes scheduled to join the fleet, including continued deliveries of
the Boeing 737 family of aircraft and new additions such as the Boeing
777-300ER and the Airbus A320 family of aircraft, American is building toward
the youngest and most modern fleet among major U.S. carriers. American's
website, aa.com^®, provides customers with easy access to check and book
fares, and personalized news, information and travel offers. American's
AAdvantage® program, voted Program of the Year at the 2013 Freddie Awards,
lets members earn miles for travel and everyday purchases and redeem miles for
flights to almost 950 destinations worldwide, as well as flight upgrades,
vacation packages, car rentals, hotel stays and other retail products. The
airline also offers nearly 40 Admirals Club^® locations worldwide providing
comfort, convenience, and an environment with a full range of services making
it easy for customers to stay productive without interruption. American is a
founding member of the oneworld^® alliance, which brings together some of the
best and biggest airlines in the world, including global brands like British
Airways, Cathay Pacific, Iberia Airlines, Japan Airlines, LAN and Qantas.
Together, its members serve more than 840 destinations served by some 9,000
daily flights to nearly 160 countries and territories. Connect with American
on Twitter @AmericanAir or Facebook.com/AmericanAirlines. American Airlines,
Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation.
AMR Corporation common stock trades under the symbol "AAMRQ" on the OTCQB
marketplace, operated by OTC Markets Group.

SOURCE American Airlines

Website: http://www.aa.com
Contact: Stacey Frantz, 817-967-1577, mediarelations@aa.com
 
Press spacebar to pause and continue. Press esc to stop.