The Kenmore® Brand Celebrates 100 Years Of Innovation

            The Kenmore® Brand Celebrates 100 Years Of Innovation

Launch of Super Capacity Appliances Marks the Next Chapter of Advancements
Available at Sears and the Innovative Member Network shopyourway.com

PR Newswire

HOFFMAN ESTATES, Ill., May 16, 2013

HOFFMAN ESTATES, Ill., May 16, 2013 /PRNewswire/ -- Kenmore, the brand that
first made its mark on sewing machines in 1913, has become stitched into the
fabric of American life. For a century, the Kenmore brand has been tested for
living, from helping whip up birthday cakes to making post-party cleanup less
work. With an eye toward the future and the benefit of 100 years of product
and consumer history, the Kenmore brand announces new product innovations that
meet today's life challenges.

"This is a momentous milestone for the Kenmore brand. We are proud that for
100 years, so many customers have put their trust in the Kenmore brand to be
part of their homes and lives," said Michael Castleman, president, Kenmore,
Craftsman and DieHard, senior vice president Sears Holdings. "With every
generation comes new challenges in home life. Our focus at Kenmore is to
continually offer the right innovative solutions that enable our members and
customers to get more out of their lives."

History of Innovation
Over the past 100 years, the Kenmore brand has evolved through technology,
style and the specific needs of every generation. Yet, one constant remains-
all Kenmore products offer keys to more living such as greater convenience,
better performance and time saved. The Kenmore brand history of innovation
includes:

  o1929: unveiled the Gyrator, the first wringer washer that could clean
    clothes in three to seven minutes
  o1950s and 1960s: brought to market the first washer and dryer combination
    and a pre-soak cycle, respectively
  o1980s: first to release a major refrigerator innovation- hiding coils to
    allow refrigerators to be pushed back against a wall
  o2010: launched Kenmore Connect^® customer service technology enabling
    select Kenmore and Kenmore Elite^® washers and dryers to "talk" directly
    to service experts via phone to diagnose problems prior to sending a
    technician to the home
  o2012: delivered the industry-first Grab-n-Go™ door-in-door French door
    refrigerator

Beyond appliances, the brand has also focused on bolstering online properties
to serve its customers before and after purchase. Via cookmore.com and
shopyourway.com, Kenmore customers have access to shareable content, deals,
rewards and tips. For more Kenmore brand innovations over the past 100 years,
a timeline is available on cookmore.com/press-kit/.

Kenmore Today: Get More Space for Every Space
In 2013, the Kenmore brand is launching a suite of home appliances that
continue the brand's tradition of innovating on what matters most. Kenmore
launches a 33 cubic foot French door refrigerator and 30 cubic foot
side-by-side refrigerator that offer the biggest capacity option^[1],[2] ever
from the Kenmore brand delivering "more space for every space" in their
respective footprints. In addition, the new Kenmore Elite^® dishwasher line up
promises to clean dishes right the first time thanks to 360^° PowerWash™ and
Turbozone™ technologies. Finally, the Kenmore brand continues to focus on
doing chores faster and easier with its new Elite Front load washer and dryer
that can clean and completely dry an entire king size comforter and bedding in
one load^[3] and get it done up to 35 percent faster^[4] with the innovative
Accela-Wash feature. Additional product details follow.

No Refrigerator on the Market Has More Capacity^[5]
Bigger truly is better when it comes to finding enough space and easy access
to items in the refrigerator. The new Kenmore Elite^® Trio^® 33 cubic foot
French Door Bottom Mount Refrigerator offers a 33 total cubic feet- 22 cubic
feet of fresh food capacity and 10.5 cubic feet of freezer capacity. No other
refrigerator has more total capacity. In addition, no other three-door
refrigerator has more freezer capacity or more fresh food capacity.^[6]

Additional product highlights include:

  oSlim In-Door Icemaker gives customers more usable capacity with 100
    percent use of the top shelf and the ability to store more in the door via
    convenient door bins. In fact, no other French door bottom freezer
    refrigerator holds more 12 ounce soda cans on the top shelf^[7]
  oTwo Exclusive SlideAway Shelves slide back to create more vertical space
    for tall items such as wine bottles and pitchers- more than two feet of
    total storage height
  oCleanFlowª Air Filter circulates air through a charcoal filter to remove
    food odor and help keep the interior smelling fresh- up to 15 times more
    effective than baking soda
  oAirTight Crisper with Moisture Lock retains moisture in vegetables longer
    when compared to a standard humidity crisper bin

The Kenmore Elite Trio 33 cubic foot French Door Bottom Mount Refrigerator
(72092/3/9) is available in white, stainless steel and black finishes at the
regular prices of $3,399.99 for stainless steel and $3,199.99 for white and
black.

No Side-by-Side Refrigerator on the Market Has More Capacity^[8]
The Kenmore brand capacity leadership also extends to the side-by-side
configuration. The Kenmore Elite^® 30 cubic foot Side-by-Side Refrigerator is
the brand's largest ever side-by-side refrigerator that offers 30 total cubic
feet, 30 percent more freezer space^[9], and room for up to eight one-gallon
containers on its doors. No other side-by-side refrigerator offers more
capacity^[10] or more shelf space^[11].

Additional product highlights include:

  oIncreased Shelf Space with full-width glass shelves that provide wide-open
    spaces to store food with ease
  oFour One-Gallon Door Bins move to accommodate unique storage needs; no
    side-by-side refrigerator has more gallon door bins^[12]
  oSpaceSaver™ Ice System is located on the freezer door, freeing up 30
    percent more freezer space^[13], big enough to fit 10 more pizzas^[14]
  oCrisperKeeper™ Drawers designed with an ethylene sachet, absorb the
    natural ripening agent given off by fruit and vegetables to extend the
    freshness of produce^[15] up to 25 percent

All this extra space and added freshness contribute to customers spending less
time stocking and fewer trips to the grocery store.

The Kenmore Elite 30 cubic foot Side-by-Side Refrigerator (51172/3/9) will be
available in stores in June in white, stainless steel and black at the regular
prices of $1,799.99 for stainless steel and $2,099.99 for white and black.

No Front Load-Laundry Pair Provides More Capacity^[16]
Get more laundry done faster with the biggest front load laundry pair on the
market. No other front-load laundry pair has more capacity than the Kenmore
Elite^® 5.1 cubic foot Washer and 9.0 cubic foot Dryer Super Capacity Front
Load Laundry Pair^[17]. In addition, the washer includes Accela-Wash™
technology, which combines the ActiveSpray™ and ActiveRinse™ features, that
enables customers to get full-size loads cleaner up to 35 percent faster^[18]
without compromising performance. The result, more than two hours of time
saved on laundry day^[19].

Additional product highlights include:

  o5.1 Cubic Foot of Capacity allows for 28 extra-large bath towels^[20] or
    an entire king size bedding set including a king size comforter, two
    sheets and two pillow cases, to be washed in one load
  o9.0 Cubic Foot Super Capacity dryer can dry a complete king size bedding
    set in one load^[21]
  oSteam Treat setting virtually eliminates the need to pre-treat stains by
    tackling common, tough, set-in messes with the deep cleaning power of
    steam
  oSanitize Wash Cycle is certified to eliminate 99.9 percent of certain
    bacteria^[22] and does it naturally without chemicals like bleach. The
    built-in heater raises temperatures to NSF¨ - certified standards to
    ensure bacteria are removed.

The Kenmore Elite 5.1 cubic foot Washer (41072/41073) is available now in
white and metallic silver at the regular price of $1,299.99 and $1,399.99,
respectively. The Kenmore Elite 9.0 cubic foot Dryer (Gas/Electric;
9/81072/white, 9/81073/metallic silver) sells at the regular price of
$1,299.99 and $1,399.99, respectively. To learn more about Kenmore small and
large appliances, visit www.kenmore.com.

For another great way to connect with the Kenmore brand, check out Shop Your
Way^SM, a community that links members with exclusive content, deals and
social shopping on an interactive website. Customer loyalty is valued at Sears
with the Shop Your Way^SM program. To earn reward points to use toward future
purchases, or to follow Kenmore brand announcements and happenings, sign up to
become a Shop Your Way member at www.shopyourway.com.

For more Kenmore 100th Anniversary highlights including product information
and images visit cookmore.com/press-kit/.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer
with more than 2,500 full-line and specialty retail stores in the United
States and Canada and the home of SHOP YOUR WAY, a social shopping experience
where members have the ability to earn points and receive benefits across a
wide variety of physical and digital formats throughshopyourway.com. Sears
Holdings is the leading home appliance retailer as well as a leader in tools,
lawn and garden, fitness equipment and automotive repair and maintenance. Key
proprietary brands include Kenmore, Craftsman and DieHard, with a broad
apparel offering, including such well-known labels as Lands' End, the
Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia
Vergara and The Country Living Home Collection. We are the nation's largest
provider of home services, with more than 14 million service and installation
calls made annually, and have a long-established commitment to those who serve
in the military through initiatives like theHeroes at Homeprogram. We have
been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY
STAR¨ "Partner of the Year - Sustained Excellence Award" for Product Retailing
and Energy Management and one of the Top 20 Best Places to Work for Recent
Grads. Sears Holdings Corporation operates through its subsidiaries,
includingSears, Roebuck and Co. and KmartCorporation. For more information,
visit Sears Holdings' website at www.searsholdings.com.

Twitter:@searsholdings|| Facebook:http://www.facebook.com/SHCCareers

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in
the home with smart and stylish appliance innovations that help consumers do
things quicker, easier and better. Recognized as a top appliance brand for
nearly 100 years, the Kenmore Brand continues to give consumers more time,
efficiency and better results for better living with industry-leading products
across small and large appliance categories. The brand also introduced the
Kenmore Craftsman Live Brand Experience -- an interactive space in the heart
of Chicago equipped to stream innovative experiences and events live online
via the Kenmore brand's Facebook page. For more information, log on to
www.kenmore.com or www.facebook.com/kenmore.

Larry Costello
Sears Holdings Corp.
(847) 286-9036
Larry.Costello@searshc.com

Leah Eisenstein
Zeno Group for Kenmore
(312) 396-9766
Leah.Eisenstein@zenogroup.com

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[1] Among leading brands refrigerator capacity measured through Association of
Home Appliance Manufacturers (AHAM) Standards

[2] Based on capacity measured through AHAM standards

[3] Based on a King size comforter, two sheets and two pillow cases

[4] Based on 8 (8lb.) loads in an 8 hour day when using Accela-Wash option

[5] Among leading brands refrigerator capacity measured through Association of
Home Appliance Manufacturers (AHAM) Standards

[6] Among leading brands refrigerator capacity measured through Association of
Home Appliance Manufacturers (AHAM) Standards.

[7] Among leading brands refrigerators; based on Kenmore soda cans test
procedure WI 4-73

[8] Among leading brand 36 inch side-by-side refrigerators whose capacity is
measured through AHAM standards

[9] Compared to 25 cubic foot Kenmore¨ side-by-side models

[10] Among leading brand 36 inch side-by-side refrigerators whose capacity is
measured through AHAM standards

[11] Among leading brand 36 inch side-by-side freestanding refrigerators 29
cu. ft. and above

[12] Among leading brand 36 inch freestanding side-by-side refrigerators with
gallon door storage

[13] Compared to 25 cubic foot Kenmore¨ side-by-side models with standard ice
making and dispensing systems

[14] Compared to 25 cubic foot Kenmore¨ side-by-side models with standard ice
making and dispensing systems

[15] Based on extended shelf life of commonly purchased produce

[16] Among leading brands washer/dryer capacity measured through U.S.
Department of Energy (DOE) Standards

[17] Among leading brands washer/dryer capacity measured through U.S.
Department of Energy (DOE) Standards

[18] With Accela-Wash feature activated washing an 8 lb. load on Normal cycle

[19] Based on 8 (8lb.) loads in an 8 hour day when using Accela-Wash option

[20] Based on approximately 25 inch x 48 inch, 100 percent cotton bath towels

[21] Based on a King size comforter, two sheets and two pillow cases

[22] Per NSF International Protocols P172 Ð Sanitization Performance of
Residential Washing Machines

SOURCE Kenmore

Website: http://www.kenmore.com
Website: http://www.searsholdings.com