RadioShack Expands Partnership with Maker Media, Reveals Dozens of New
DIY Expansion Includes New Cobranded Products with Maker Media
FORT WORTH, Texas, May 16, 2013
FORT WORTH, Texas, May 16, 2013 /PRNewswire/ --Just in time for Maker Faire
Bay Area, RadioShack announced a major partnership expansion with Maker Media,
the creators of MAKE Magazine, Makezine.com, and Maker Faire, to better serve
the DIY community. Maker Media and RadioShack will be teaming up to
collaborate on an expansive DIY product lineup, exclusively carried at
RadioShack and Maker Shed, including kits, robotics and tools.
"DIY is part of RadioShack's DNA," said Dawn Callahan, vice president of
merchandising, responsible for the DIY product category at RadioShack. "We're
grateful to be part of a wonderfully loyal community of makers, and we
listened when they told us how we can help bring their ideas to life. We're
excited to deliver on that feedback with an expanded assortment, including
cobranded products with the smart folks at Maker Media, as well as other
products on makers' wish lists."
"Adding to the popular Make line of kits, like 'Getting Started with Arduino'
the new cobranded product lineup from Maker Media and RadioShack combine Maker
Media's strength in cultivating and growing the maker movement with
RadioShack's strong retail footprint and DIY heritage," said Dale Dougherty,
founder and CEO of Maker Media. "Our new cobranded products are designed to
give makers a path to making while they continue to develop their skills and
push the limits of their creativity."
The new cobranded product lineup will be available in-store and online
exclusively at RadioShack later this year. In addition, MAKE Magazine will
join the MAKE book lineup and will be available in stores this fall.
RadioShack has an exciting lineup of additional DIY products that are
available now, and with more to come throughout the summer and fall.
Discovering RadioShack's DIY Resources
RadioShack regularly surveys DIY customers to refine its product offering. As
a result, the company added Arduino microcontrollers as well as hundreds of
new parts and tools to its stores and website in 2012. Similarly, the newly
announced products deliver on things makers told the company they desired most
from their neighborhood DIY resource, including RadioShack-branded:
oColdHeat Soldering Tool, available now
oExpanded assortment of Light-Emitting Diodes (LED's), available now
oNew collection of Youth Hobby Kits focused on building your own RC and
robotics, available now
oElectroluminescent (EL) Wire, Tape and Flex Strip LED's, available in the
oU Mold moldable plastic, available in August in two sizes
oNew line of Mini PC Microcontrollers that have video and Wi-Fi
capabilities, available in the summer
In addition, RadioShack will be re-launching XMODS, which are DIY remote
control car or truck kits that customers can build, tune, and race, which will
be available this fall.
For more about RadioShack's DIY products and to find projects, visit
RadioShackDIY.com and makezine.com/weekend projects. Be sure to also check out
the company's YouTube channel to find related videos, including the "DIY
Update" and "How to Choose a Soldering Iron."
Attending Maker Faire Bay Area, May 18-19, 2013? Stop by the RadioShack tent
to learn how to solder, have your picture taken with life-size DIY props,
recharge your phone, or shop our on-site store.
About RadioShack Corporation
RadioShack(NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs.RadioShack^®offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment.RadioShackemploys more than 34,000 knowledgeable and helpful
sales experts globally.RadioShack's retail network includes more than 4600
company-operated stores inthe United StatesandMexico, 1500 wireless phone
centers inthe United States, and more than 1000 dealer and other outlets
worldwide. For more information onRadioShack Corporation, please
visitwww.radioshackcorporation.com; to purchase items online, please
visitwww.radioshack.com.RadioShack^®is a registered trademark licensed
About MAKER MEDIA
Maker Media is a global platform for connecting makers with each other, with
products and services, and with our partners. Through media, events and
ecommerce, Maker Media serves a growing community of makers who bring a DIY
mindset to technology. Whether as hobbyists or professionals, makers are
creative, resourceful and curious, developing projects that demonstrate how
they can interact with the world around them. The launch of MAKE Magazine in
2005, followed by Maker Faire in 2006, jumpstarted a worldwide Maker Movement,
which is transforming innovation, culture and education. Located in
Sebastopol, CA,Maker Mediais the publisher of MAKE Magazineand the producer
ofMaker Faire. It also develops "getting started" kits and books that are
sold in itsMaker Shedstore as well as in retail channels.
Analysts and Investors Contact: Bruce Bishop, +1-817-415-3400,
Bruce.Bishop@RadioShack.com, or News Media Contact: Media Relations,
Maker Media Press Contact: Vickie Welch, +1-415-806-0999,
SOURCE RadioShack Corporation
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