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Hitachi Data Systems Helps Partners Increase Profitability Through Innovative Solution Enablement

  Hitachi Data Systems Helps Partners Increase Profitability Through
  Innovative Solution Enablement

  Hitachi Data Systems Puts Partners First With Enhancements to the Hitachi
                          TrueNorth Partner Program

Business Wire

SANTA CLARA, Calif. -- May 16, 2013

Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd.
(TSE: 6501), today announced a series of significant enhancements to the
award-winning Hitachi TrueNorth Partner Program. The improved program for 2013
focuses on specialization, education, incentives and support designed to help
accelerate HDS partners’ sales revenue and profit.

“There has never been a better time to be a Hitachi TrueNorth partner than
right now,” said Jack Domme, CEO, Hitachi Data Systems. “We are creating
massive, unique opportunities for partners to grow their business by
addressing the most complex business challenges our customers face. We are
honored to work with outstanding partners that continue to bring incredible
value and innovation to not only the customers they serve, but the entire
marketplace.”

Hitachi TrueNorth Partner Program Enhancements

  *Hitachi TrueNorth Services Specialization Program: Provides partners
    around the globe with real-time 24/7 access to the same tools, best
    practices, and associated manuals and implementation materials as Hitachi
    Data Systems employees, under a single-access framework. The program is
    now enhanced with a set of remote service offerings for Hitachi Unified
    Storage, available through our distribution partners, Arrow and Avnet.
  *Hitachi TrueNorth Scholarship Program: HDS will extend this program later
    this year with “Just For You” training. This on-demand adaptive learning
    approach builds on existing skills and expertise to deliver the right
    training at the right time to make customer facing interactions more
    productive. Since 2011, the Hitachi TrueNorth program has been providing
    all training to partners at no cost. In the past year, hundreds of
    partners have taken thousands of training courses ensuring they have
    knowledge on the latest solution designs and implementations.
  *Industry-Leading Partner Incentives: This new global, best-in-class
    partner reward structure includes incentive rebates to partners for all
    HDS solutions and offerings. Competency-based rebates are available for
    partners who have specialized delivery and integration skills supporting
    Hitachi Unified Compute Platform (UCP).
  *Account Segmentation: HDS is continuing the tradition of partner-centric
    selling, broadening TrueNorth Partner engagement, which includes further
    clarity regarding end user account strategies, potential participation in
    named Hitachi Data Systems accounts, and leadership in non-named accounts
    in North America. Account segmentation will increase the number of sales
    and service accounts for Hitachi TrueNorth Partners, enabling greater
    business building and profit growth opportunities.
  *Fully Integrated Hitachi Converged Solutions from Avnet: As an Authorized
    Integration Partner, Avnet Technology Solutions now offers Hitachi Unified
    Compute Platform (UCP) Select for VMware vSphere with Cisco Unified
    Computing System as a fully integrated solution to the North American
    market. Using industry-leading components from Hitachi Data Systems, this
    pre-configured, tightly integrated solution features the Hitachi Virtual
    Storage Platform (VSP), in a simple, flexible and cost-effective converged
    solution.
  *First Call Support Program for Hitachi UCP Select for VMware vSphere with
    Cisco UCS: Longtime Hitachi TrueNorth partner Datalink was selected for
    its converged infrastructure support expertise to deploy an inaugural
    support program with its OneCall support centers in North America.
    Datalink can now perform all implementation and support services for
    Hitachi UCP Select for VMware vSphere with Cisco UCS and Hitachi VSP. This
    new program is being used to confirm the viability and requirements needed
    for expansion of the First Call program in the near future.

“Hitachi Data Systems partners are a strategic and critical component of our
ability to help customers increase efficiency and flexibility in their IT
infrastructures,” said Mike Walkey, senior vice president, Global Partners and
Alliances, Hitachi Data Systems. “These new enhancements usher in the next
generation of our partner program and affirm our commitment to continuing to
invest and improve the way we team with our partners.”

Supporting Partner Quotes

  *Datalink: “With deep expertise across the server, storage, network
    technologies, 2 U.S.-based support centers, and data center optimization
    best practices, Datalink has proven itself as a converged data center
    leader. Datalink’s design, implementation, support, and ongoing management
    ofHitachi UCP Select for VMware vSphere with Cisco UCS and Hitachi
    Virtual Storage Platform infrastructures will help organizations realize
    the full benefits these industry-leading solutions have to offer.” - Shawn
    O’Grady, executive vice president of Field Services
  *Avnet Technology Solutions: “Providing supplier-based services for
    resellers to leverage aligns directly with Avnet’s solutions distribution
    strategy. Our participation in the Hitachi TrueNorth Partner Program
    provides an ideal combination of value-based rewards and access to new
    solutions and services that enable Avnet to continue to help our partners
    meet customer requirements, distinguish themselves from the competition,
    and accelerate their growth through increased market share.” - Randy
    Wright, vice president and general manager for the Hitachi Data Systems
    group, Avnet Technology Solutions, Americas

The Hitachi TrueNorth Partner Program has a longstanding history of success,
including a 2013 Data Center 100 win, a 2012 Storage Vendor of the Year win
and most recently being named to CRN’s Five Star Partner Program Guide for
2013.

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About Hitachi Data Systems

Hitachi Data Systems provides information technologies, services and solutions
that help companies improve IT costs and agility, and innovate with
information to make a difference in the world. Our customers gain compelling
return on investment (ROI), unmatched return on assets (ROA), and demonstrable
business impact. With approximately 6,000 employees worldwide, Hitachi Data
Systems does business in more than 100 countries and regions. Our products,
services and solutions are trusted by the world's leading enterprises,
including more than 70% of the Fortune 100 and more than 80% of the Fortune
Global 100. Visit us at www.HDS.com.

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global
electronics company with approximately 326,000 employees worldwide. Fiscal
2012 (ended March 31, 2013) consolidated revenues totaled 9,041 billion yen
($96.1 billion). Hitachi is focusing more than ever on the Social Innovation
Business, which includes information and telecommunication systems, power
systems, industrial, transportation and urban development systems, as well as
the sophisticated materials and key devices that support them. For more
information on Hitachi, please visit the company's website at
http://www.hitachi.com.

© Hitachi Data Systems Corporation 2013. All rights reserved. HITACHI is a
trademark or registered trademark of Hitachi, Ltd. Innovate With Information
and TrueNorth are trademarks or registered trademarks of Hitachi Data Systems
Corporation. All other trademarks, service marks, and company names are
properties of their respective owners.

Contact:

Hitachi Data Systems
Stefani Finch, 408-499-7349
stefani.finch@hds.com
or
Lois Paul & Partners
Brandi Ellerbee,  512-638-5327
brandi_ellerbee@lpp.com