SAP Energizes Its Ecosystem With the Power of SAP HANA®, Driving Growth Opportunities and Accelerating Innovation for

   SAP Energizes Its Ecosystem With the Power of SAP HANA®, Driving Growth
           Opportunities and Accelerating Innovation for Customers

Key Enablement Tools and Support for SAP HANA® Empower Partners and Customers
in New, Transformative Ways

PR Newswire

ORLANDO, May 16, 2013

ORLANDO, May 16, 2013 /PRNewswire/ --Working together with a vibrant
ecosystem, SAP (NYSE: SAP) is jumpstarting growth and innovation by leveraging
the SAP HANA® platform. SAP aims to make it fast and easy for established
partners, ISVs and new startups to build, market and sell a diverse set of
applications for customers of all sizes and across all industries. Together
with partners, ISVs and startups, SAP is leading transformation for customers
and helping to make the world run better and faster with SAP HANA. The
announcement was made at SAPPHIRE® NOW, being held May 14–16 in Orlando,
Florida.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

"There is huge potential in harnessing the power of SAP HANA to help drive
business growth and innovation for SAP, our partners and our customers," said
Dr. Vishal Sikka, member of the Executive Board of SAP AG, Technology &
Innovation. "We are working hand-in-hand with our partners and they are fully
energized by the truly limitless opportunities SAP HANA can provide. We are
seeing some impressive results across all types of partners, in the new
applications they are building and in the new areas of growth they are driving
with SAP HANA. Together with our ecosystem, we are able to deliver
transformational value to customers of all sizes and industries. These
customers can benefit from the ability to invent and adopt innovations easily,
gain results rapidly, grow sustainably and power their businesses with SAP
HANA in ways not previously imagined."

SAP HANA is the fastest-growing product in the company's history. SAP is
working closely and intensively with developers, independent software vendors
(ISVs), systems integrators, software resellers and startups on every front
with enablement tools and resources to tap into the power of SAP HANA.
Enablement support is provided for SAP HANA, including the SAP® Business One
application, version for SAP HANA, SAP® Business Suite software powered by SAP
HANA and is planned for the recently announced SAP HANA® Enterprise Cloud.
This is helping to open new sales, service and business opportunities for the
entire SAP ecosystem, which benefits customers in the ways outlined below.

Multiple Deployment Options Available for SAP HANA: On Premise, in the Cloud
or Both
SAP HANA can now be deployed in a number of ways, offering customers the
freedom of choice to leverage the power of SAP HANA on premise, in the cloud
and via other business models, such as hosting, application management and
outsourcing services. SAP HANA Enterprise Cloud will aim to provide
organizations with a new way to fully tap into the transformational power of
SAP HANA as a service. At SAPPHIRE NOW, SAP has announced the SAP HANA
Enterprise Cloud partner program, which intends to provide participants access
to enablement, best practices and other resources that are expected to prepare
them for success. Initial partners that have agreed to participate in the
forthcoming program include Accenture, Deloitte, IBM, itelligence, Savvis and
Virtustream. To learn more see: "Partner Quote Sheet: SAP HANA Enterprise
Cloud Partner Program."

For optimal benefit from the on-premise power of SAP HANA, customers need the
right hardware infrastructure to help speed innovation, run their business in
real time, achieve breakthrough results. Nine global technology partners have
certified their solutions to run SAP HANA: Cisco, Dell, Fujitsu, HP, Hitachi,
Ltd., Huawei, IBM, NEC and VCE. See the latest announcements issued by SAP
partners in support of SAP HANA: HP, Hitachi Data Systems and SUSE.

Developers and customers can also access SAP HANA as a service through
hosting, application management and outsourcing services offered via private
cloud environments by leading SAP partners. Pre-configured with SAP HANA,
these environments make it possible to develop applications built for SAP HANA
in the cloud, which can greatly increase development agility. SAP® HANA One
database service in the cloud – powered by Amazon Web Services and available
on AWS Marketplace – is a full-featured, small instance of the SAP HANA
platform in the public cloud, available for productive and commercial use.

Enabling Resellers to Drive Adoption; Supporting Sales, Pre-Sales and
Consulting Services

SAP channel partners play a critical role in helping organizations of all
sizes identify, purchase, implement and run the ideal solution to address
their unique business needs. SAP has engaged with partners from day one in an
effort to accelerate adoption of SAP HANA by small businesses and midsize
enterprises, helping them to benefit from this disruptive and transformational
solution. Dell has announced it is now an SAP channel partner and will resell
SAP solutions including SAP HANA.

For services partners and consultants, SAP is providing enablement support,
helping them to ramp-up experts in sales, presales and consulting services for
all types of companies and organizations. By the end of the first quarter of
2013, nearly 4,000 partner consultants have been trained in SAP HANA and more
than 1,300 sales and pre-sales personnel within partner organizations have
been trained in SAP Business Suite powered SAP HANA to help accelerate
adoption by customers. During the first quarter of 2013, more than 50 percent
of sales of SAP Business Suite powered by SAP HANA were generated by SAP
partners, which remain critical for SAP to fulfill the market demand for
solutions based on SAP HANA. And according to IDC, the SAP partner ecosystem
made US$4.2 billion in revenue related to in-memory database offerings from
SAP in 2012*.

View announcements issued by the following services partners in support of SAP
HANA during SAPPHIRE NOW: Bramasol, Clarkston Consulting, Hitachi Data
Services, iGate, Neoris, smartShift, Secure-24 and Worksoft. It is important
to note that not all of the news announced by these systems integrators is
about services offerings for SAP HANA. Many announcements are actually about
new solution offerings built on SAP HANA, highlighting the transformation of
business for customers as well as for partners.

Startup Community Thriving on SAP HANA
The SAP Startup Focus program, launched in 2012, is growing, with over 400
startups joining from 19 countries to create new applications and products
based on SAP HANA. Liquid Analytics, a startup focus program participant, uses
predictive analytics running on SAP HANA. This helps its sales reps to more
quickly respond to customers' needs on the go. The applications developed by
Liquid Analytics on SAP HANA use advanced forecasting algorithms and past
order history to auto-populate products and quantities due for restock. This
enables sales reps to fulfill orders on the spot, helping ensure that a
wholesaler's products are in stock on a retailer's shelves, which helps
accelerate sales and increase customer satisfaction.

"It was quite easy to engage in the SAP Startup Focus program, as SAP was
operating as a startup itself," said Vish Canaran, CEO, Liquid Analytics.
"From the day we joined, it took us just one week to begin to experience
tangible benefits, including making valuable connections with the right
people. We're a product company that builds applications, and SAP HANA has now
become our platform on which to build Liquid Decisions for the store
distribution market. With SAP HANA, Liquid Decisions provides real-time
restock, cross-sell, up-sell and goal-related product recommendations to sales
professionals. The information provides greater benefits to customers, helping
them make decisions on the fly with real-time information."

Core Mobile Inc., also a participant in the SAP Startup Focus program, offers
a smart assistant solution for investment bankers and physicians called Corey.
By running on SAP HANA, Corey can provide only the relevant information needed
in real time from enterprise financial applications correlated with real-time
market feeds and social media for financial advisors. It also provides
physicians with instant access to patient information from multiple clinical
systems, which is made available in real time when a patient calls into his or
her physician's office.

As SAP increases its commitment to the startup community, it is also more than
doubling its capital commitment to the SAP HANA Real Time Fund – from an
original 2012 commitment of US$155 million to US$405 million – to further
support entrepreneurs and startups worldwide as they build their businesses on
SAP platform technologies, including SAP HANA. Managed by independent fund
manager SAP Ventures, the SAP HANA Real-Time Fund is intended to continue to
foster and support an ecosystem of entrepreneurs and fund managers focused on
the development of real-time applications and leveraging the power of big data
as a driver of business value.

Additionally, SAP has taken the SAP HANA Marketplace to the next level, where
individuals and enterprises can learn about, try and buy applications powered
by SAP HANA, developed by and available from SAP, startups and ISVs.
Integrated with the SAP Store, the SAP HANA Marketplace offers solutions not
only for purchase but also a community where developers can exchange ideas and
collaborate to develop new products. Solutions certified to run on SAP HANA in
accordance with SAP integration standards earn the title "powered by SAP
HANA." As the portfolio of solutions in the marketplace grows, SAP plans to
add additional functionality, such as RFP sourcing, developer and system
integrator reviews, as well as infrastructure options for SAP HANA. View the
following press releases issued by the first partners with solutions that are
powered by SAP HANA: Choice, Pentland Firth and Tagetik.

A number of partners have signed OEM agreements with SAP — including
Clockwork, PROS and Tagetik — to embed SAP HANA into their solutions. They are
leveraging embedded analytics and the massive speed and scale of SAP HANA to
help further unlock the power of their customers' data and help enable
optimized and innovative business processes. Please also see the following
announcements issued by partners in support of SAP HANA from OpenText and
Vendavo.

SAP HANA for Humanity Creates a Positive Difference
Building on collaboration with OEM partner Molecular Health to help enhance
the quality of care for cancer patients, SAP has launched a program called SAP
HANA for Humanity. Through this program, SAP is engaging with non-profit and
governmental agencies to promote the use of SAP HANA to help solve pressing
global problems related to issues such as climate change, healthcare and
education. Organizations that SAP is engaging with through this program
include BrightFunds.org, City of Boston, NSF Science and Technology Center for
Coastal Margin Observation & Prediction, Stanford University and Water for
People. Through the use of SAP HANA, SAP is teaming data scientists with high
school students, helping them draw critical insights buried within large data
sets. SAP is also engaging with high school students via the Knowledge is
Power Program (KIPP), a nationwide network of free college-preparatory public
charter schools that serve underserved communities across the U.S.

ISVs Deliver Creative Solutions on SAP HANA
The SAP HANA Cloud Applications Partner program provides the enablement tools,
benefits and support to facilitate building high-quality, disruptive
applications focused on specific business needs – quickly and
cost-effectively. SAP HANA has become a new platform for ISVs to develop
transformational and disruptive business and consumer applications that are
designed to change the way companies innovate and run their business. Launched
in 2012, the program has grown, with over 25 partners participating in the SAP
HANA Cloud program. Signavio, an SAP HANA Cloud Applications partner, offers
Signavio Process Editor based on the SAP HANA Cloud platform. Customers using
the solution have access to a professional process-modeling platform that
helps keep software quality and data protection high. It is the first
application to achieve SAP-certified integration with SAP HANA Cloud and is
available on SAP® Store.

For announcements, blog posts, videos and other coverage during SAPPHIRE NOW,
visit the SAP Newsroom.

Source: *IDC Infographic, sponsored by SAP, Ecosystem Analytics & Big Data:
Growth Opportunities for SAP Partners, May 2013

SAPPHIRE® NOW
With SAPPHIRE® NOW, SAP offers its customers, partners and prospects even more
opportunities to engage in dialogue with peers, participants and thought
leaders around the globe. Being held in Orlando, Florida, May 14-16, 2013,
this enhanced, real-time event connects attendees on site with global
participants through state-of-the-art broadcast studios and an online
experience that incorporates the latest social media and community
functionality. Whether on site or online, participants can gain insight as to
how SAP is delivering on its product strategy and helping organizations around
the world to run better. For more information, visit www.sapphirenow.com.
Follow SAPPHIRE NOW on Twitter at@SAPPHIRENOW and visit the SAP Newsroom at
www.news-sap.com.

Follow SAP on Twitter at @sapnews.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 238,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "believe,"
"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.

© 2013 SAP AG. All rights reserved.

SAP and other SAP products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of SAP AG in Germany
and other countries. Please see
http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for
additional trademark information and notices.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Cindy McKendry, +1 503-231-7274, cindy.mckendry@sap.com, PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
press@sap.com

SOURCE SAP AG

Website: http://www.sap.com