Collection includes both cabin-chic apparel and home décor for the entire
MISSISSAUGA, ON, May 16, 2013 /CNW/ - Target Canada is pleased to announce a
new exclusive partnership with Beaver Canoe, a member of the Roots Canada
family. The Beaver Canoe for Target collection will consist of apparel items
for the entire family, as well as home décor products, a first for the Beaver
Canoe brand. The apparel collection will launch in Target stores across
CanadaSept. 8, 2013, with the home collection hitting stores on Sept. 15.
This partnership marks Roots second exclusive collection with Target in Canada.
"Our first collaboration with Target was such a valuable opportunity for us as
we were able to make Roots more accessible to Canadians," said Michael Budman,
co-founder, Roots, alongside co-founder Don Green. "We are looking forward
to continuing our relationship with Target through the launch of the new
Beaver Canoe collection, a brand that carries such a nostalgic feeling for
Canadians. The Roots brand has its heritage in both home and apparel;
however, this marks the first time Beaver Canoe has entered the home and decor
category, so it's a very exciting time for us."
Founded in 1982 as part of Roots Canada, Beaver Canoe brings a modern take on
adventurous living and is inspired by rustic Canadian heritage.
"We are proud to announce our partnership with Beaver Canoe, a classic
Canadian brand that so many Canadians know and love," said John Morioka,
senior vice-president, merchandising, Target Canada. "After a successful
partnership with Roots, we are excited to see our relationship evolve and to
be able to offer our guests a new line that combines style with functionality
at an affordable price."
The Beaver Canoe for Target apparel collection consists of functional pieces
including hoodies, sweatshirts, t-shirts, track pants and long-sleeve tops for
toddlers to adults, as well as outerwear and accessories for men and women.
Prices range from $7.99 to $99.99.
Diane Bald, design director at Roots Canada, is the visionary behind the new
Beaver Canoe for Target home collection which incorporates a balance of style
and purpose. It is made up of more than 65 pieces, including furniture,
pillows, lighting, frames, vases and candles and prices range from $7.99 -
"Working closely with Target, we created a line we are really proud of.
Perfect for fall, the collection draws inspiration from the Canadian outdoors,
specifically Algonquin Park," said Bald. "It's a mix of rustic and modern,
so you can enjoy the coziness of the cottage in the comfort of your own home
all year long."
The Beaver Canoe for Target collection will be available in stores this fall
and throughout 2014. For more information, visit www.target.ca.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,832 stores
- 1,784 in the United States and 48 in Canada - and at Target.com. Since 1946,
Target has given 5 percent of its profit through community grants and
programs; today, that giving equals more than $4 million a week. For more
information about Target's commitment to corporate responsibility, visit
Contacts: Tamar Nersesian, Target Public Relations, (289) 261-0145 Target
Media Hotline, (612) 696-3400
SOURCE: Target Canada
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CO: Target Canada
-0- May/16/2013 13:00 GMT
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