Yapital and Rakuten Announce Strategic Cooperation

              Yapital and Rakuten Announce Strategic Cooperation

  PR Newswire

  LUXEMBOURG, May 16, 2013

LUXEMBOURG, May 16, 2013 /PRNewswire/ --

Rakuten to integrate payment with Yapital this year

E-commerce platform Rakuten has announced a strategic cooperation with
Yapital, the new cross-channel payment solution, beginning this year. In
future, Rakuten customers will be able to pay with Yapital. Rakuten is thus
expanding its payment portfolio to include the first cashless, cross-channel
payment method on the market.

On Rakuten, over 6500 shops offer a total of almost 16 million products for
every situation in life. All can be bought with a single, central shopping
basket and the opportunity to collect Rakuten Super Points.

"The partnership with Rakuten is an important signal for the market," says
Nils Winkler, Chairman of the Board of Yapital. "Rakuten is one of the key
international players. The decision in favour of Yapital is a confirmation to
us of the course we have embarked on: putting the focus on the customer and
making it easier for people to buy what they want."

"Yapital is currently the only genuine provider of cross-channel payment
solutions and is therefore a very exciting partner for us with a fantastic
product," says Beate Rank, CEO of Rakuten Deutschland GmbH. "Equally important
for us is the independence of Yapital and its background in the retail market.
Yapital understands the needs of the market and provides the right answers to
meet them."

The two companies announced a close collaboration in many areas, which will be
developed further over the coming months.

Press release issued by Yapital Financial AG 5 Rue Eugène Ruppert L-2453
Luxembourg

About Yapital Financial AG

Yapital is the first European, cashless cross-channel payment solution across
all channels: stationary, mobile and online as well as via invoice. It is
simple, quick and secure to use: after online registration, the Yapital user
can immediately make payments across all channels and also send and receive
money.

Yapital is a guaranteed payment method - this provides its business customers
with process security and reduces their administrative costs. In addition,
Yapital seamlessly covers all trade and service channels, allowing marketing
channels to be turned into sales channels. Business customers can therefore
not only reduce their costs with Yapital, but can open up sales potential at
the same time.

Yapital was founded in 2011 as a wholly-owned subsidiary of the Otto-Group.
Yapital Financial AG is licensed as an electronic money institution in
Luxembourg.

About Rakuten Deutschland GmbH

E-commerce platform Rakuten is a leading German provider of online shop
solutions with integrated marketplace and offers a diverse and constantly
growing range of products. Visitors to http://www.rakuten.de currently have
the opportunity to choose from more than 16 million products from over 6,400
active traders throughout Germany. This complete solution, which is perfect
for newcomers to e-commerce as well as being an efficient sales channel for
existing online shops and a multichannel solution for the stationary retail
sector, is also represented in Austria by http://www.rakuten.at . The
full-service product from Rakuten Deutschland GmbH includes the complete
payment process, customer communication during the ordering process,
continuous updating of the terms and conditions and the assumption of risk for
payment defaults.

Contact: Peter Meyenburg Rakuten Deutschland GmbH Tel: +49-951-408391-403
Email: Peter.meyenburg@rakuten.de

Martin Zander Yapital Financial AG Tel.: +352-203-10-111 Email:
press@yapital.com
 
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