Sahaj Joins Hands With Infibeam to Bring Online Shopping to Rural India

   Sahaj Joins Hands With Infibeam to Bring Online Shopping to Rural India

  PR Newswire

  KOLKATA, May 16, 2013

KOLKATA, May 16, 2013 /PRNewswire/ --

Announcing its entry into the e-tailing space, Sahaj has launched an online
shopping portal in partnership with Infibeam. In an age
where e-Commerce is the buzzword and from pins to pendants are being purchased
online, Sahaj brings in convenienceand a choice of products at the doorstep
of the rural citizens.

With a few clicks, a rural citizen will be able to order and purchase from
scores of categories listed on the portal at their nearby Sahaj Common Service
Center. From mobiles to watches to books to music, the rural citizen will have
them all. This would bring a whole new convenientand exciting shopping
experience for rural consumers. This portal is exclusive for rural consumers
and would be available only to authorized Sahaj Village Level Entrepreneurs
through the Sahaj portal.

The size of the e-Commerce market (which encapsulates all financial
transactions conducted on the Internet) in India for 2012 is estimated to be
USD 10 billion and projected to grow at a CAGR of 45% to reach USD 200 billion
by 2020.

Speaking on the occasion, Mr. Umesh Rao, National Head - Sales & Marketing,
Sahaj said, "We continue to offer value & convenience to the rural citizens.
With, a rural citizen will now have immediate & easy access
to a plethora of products. This truly marks the beginning of a new age
offering from Sahaj."

Ms. Neeru Sharma, Vice President -Corporate Development,, added,
"At Infibeam, we believe that eCommerce technology solutions should be such
that it helps in creating livelihood. We are proud to have partnered with
Sahaj in their initiative ( to bring products to non-urban
Indians at transparent and affordable prices. This unique concept is helping
in bridging the gap between the urban and the rural zones."

The service, soon to be scaled up, is currently available across 50 Sahaj Jan
Seva Kendras in Uttar Pradesh.

About Sahaj e-Village Limited

Sahaj e-Village Limited, a venture initiative of Srei Infrastructure Finance
Limited, is a business integrator in the field of IT infrastructure with a
focus on rural India. It has over 99 offices across 6 states and has emerged
as the largest implementers of ICT-based projects in the world. It has taken
up the task of eliminating the undemocratic digital divide between rural and
urban India, under the NeGP, the Flagship Program of the Government of India
in Rural India. It brings government, business, and services to the rural
India through an expanding network of Village Level Franchisee Partners. Srei
Sahaj is set to launch over 28,000 CSCs across 107 districts in the six states
of Assam, Bihar, Odisha, Tamil Nadu, Uttar Pradesh and West Bengal. More than
26,000 CSCs have already been established, providing a single-window, one stop
solution to the citizen's needs, under the Private-Public-Partnership (PPP)
arrangement. Visit to know more.

The parent company of Sahaj, Srei Infrastructure Finance Limited, is a
Holistic Infrastructure Institution, constantly and consistently ideating to
deliver innovative solutions in infrastructure space, thus playing a
significant role in nation-building for over two decades, both in urban and
rural India. Srei's businesses include infrastructure project finance,
advisory and development, infrastructure equipment finance, venture capital,
capital market, and insurance broking. Srei has a pan-India presence with a
network of 198 offices and has also replicated its business model overseas
with two offices in Russia and one in Germany.

About Infibeam is an e-Commerce company headquartered in Ahmedabad, India. is an exciting online shopping destination that gives
unforgettable shopping experience. stores products like books,
mobile phones, computers and accessories, cameras, watches, health equipment,
apparel, cakes, chocolates, flowers, combo gifts and much more. And these
products are up for grab at aguaranteed lowest price. The team Infibeam makes
one's online shopping easyand fun with a user-friendly shopping interface.
With their same day delivery option as well as home delivery of mobile phones,
watches, health equipment and gifts orders, the company offers its customers a
low risk and pleasurable shopping experience.

Primary Media Contact: Mr. Umesh Rao, , 91-9007039508

Secondary Media Contact: Ms. Krupa Kansara, ,

Contact: PRN
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