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CXPA to Deliver Certification Program for Customer Experience Professionals

  CXPA to Deliver Certification Program for Customer Experience Professionals

Responding to Industry Need and Interest, Certificate Program Will Roll Out by
                                  Year's End

Business Wire

WAKEFIELD, Mass. -- May 16, 2013

The Customer Experience Professionals Association (CXPA) has announced that it
will launch a Certification Program for customer experience professionals in
2013. The announcement was made in conjunction with the CXPA's third annual
Members Insight Exchange, held this week at San Diego's Hotel del Coronado.

The CXPA is an international non-profit organization created to guide and
enhance the growing professional field of customer experience management.
Under the new program, candidates' mastery in the field will be rigorously
tested, and successful practitioners will earn certificates and the
designation of Certified Customer Experience Professional (CCXP). The program
will be open to the public, and CXPA members will receive discounts on the
testing fees.

The purpose of the CCXP program is to provide a means for individuals to
obtain professional recognition that they possess a high level of knowledge.
Until now, there has been no industry-wide, standardized avenue for CX
practitioners to demonstrate their expertise and accomplishments, and no
formal credentials that showcase an individual's standing in the industry. As
a non-profit, independent association, the CXPA is well positioned to
establish the CCXP as a recognized and admired professional credential.

"Professional certification is a natural extension of the evolution of the
industry, and the CXPA is best positioned to deliver it, given our unique
position as the only non-biased entity in the CX ecosystem," said Parrish
Arturi of Fidelity Investments, CXPA co-chair and leader of the effort to
develop the CCXP program. "There is clearly a need for a professional
certification in our industry, as shown by the many requests we have received.
Earning the CCXP designation will provide a professional status that employers
can count on, and one which practitioners can be proud to achieve."

The certification program is another avenue through which the CXPA is
delivering on its mission to advance the profession of CX management, building
on its many offerings that help members master the competencies required to be
successful. For practitioners, CCXP credentials will validate their standing
as CX professionals, and the planned certification levels will provide a
framework in which they can progress and mature in the CX industry, as well as
increasing their appeal to employers.

The CCXP program will start with one certification level of online testing,
aimed at manager-level practitioners and covering a core set of CX competency
areas, including Customer Centric Culture; Organization Adoption and
Accountability; Voice of the Customer/Customer Insight and Understanding;
Experience Design, Improvement and Innovation; Metrics, Measurement and ROI;
and CX Strategy. More advanced certificate levels will be added in future.
Recipients will receive "recognition kits" to enable them to promote
themselves, and the CXPA will offer a searchable public database of CCXPs to
assist job-seekers and hiring companies.

The CXPA has begun the development of the CCXP program and plans to make the
CCXP available in 2013, with a number of professionals earning their CCXP
certifications by the end of the year.

About the CXPA

The Customer Experience Professionals Association is a global non-profit
organization dedicated to the advancement of customer experience management
best practices. It provides customer experience management professionals with
educational and networking opportunities to help them succeed, and facilitates
the industry-wide advancement of the discipline of customer experience
management. The CXPA’s members include individuals who develop, manage,
optimize, and envision how organizations interact with their customers. This
community includes customer experience practitioners within companies, vendors
who support customer experience efforts, and other stakeholders in the
industry.

Founded in April 2011, the CXPA has more than 75 Corporate Members and 2,200
customer experience professionals in its community. CXPA Gold Sponsors include
Confirmit, ForeSee, SAP America, Inc., Oracle, Vivisimo, and Vovici, a Verint
Systems Company. Achieve Global, Clarabridge, Inc., Corsential, Interactive
Intelligence, Mattersight Corporation, Medallia, ResponseTek and TNS are CXPA
Silver Sponsors. For more information, visit www.cxpa.org.

^Customer Experience Professionals Association, CXPA, and the CXPA logo are
trademarks of the Customer Experience Professionals Association.

^All other company names mentioned may be trademarks or registered trademarks
of their respective holders.

Contact:

Customer Experience Professionals Association
Judith Vanderkay, +1-781-876-6208
press@cxpa.org