Industry Leaders From Freescale, National Instruments, Samsung, Qualcomm, TI, and UC Berkeley to Give Keynotes at 50th DAC

  Industry Leaders From Freescale, National Instruments, Samsung, Qualcomm,
  TI, and UC Berkeley to Give Keynotes at 50th DAC

   Topics include: embedded processing, mobile devices and applications and
                             platform engineering

Design Automation Conference 2013

Business Wire

LOUISVILLE, Colo. -- May 16, 2013

Industry luminaries from Freescale, National Instrument, Samsung, Qualcomm,
Texas Instruments and UC Berkeley will all present keynotes at the 50th Design
Automation Conference (DAC), the premier conference devoted to electronic
design, design automation, embedded systems and software. The 50th DAC will be
held at the Austin Convention Center in Austin, Texas from June 2-6, 2013.

“DAC keynotes have been one of the most valuable elements of our conference.
That is why we decided to double the number of offered keynotes at this 50^th
anniversary. The six keynotes this year will focus on different aspects of
advances in our ecosystem from semiconductors to embedded systems to smart
earth,” said Yervant Zorian, general chair of the 50^th DAC. “We have also
taken the opportunity presented by having DAC in Austin for the first time to
present keynotes by several major Texas-based companies in our industry.”

The five keynotes are:

  *Monday, June 3^rd at 10:15am: Greg Lowe of Freescale Semiconductor in
    Austin on Embedded Processing—Driving the Internet of Things. Greg has
    been the president and CEO of Freescale since June 2012 following a career
    at Texas Instruments which culminated at senior vice president of analog.
  *Monday, June 3^rd at 4:00pm: James Truchard of National Instrument in
    Austin on Looking Ahead to 100 Years—Platform Engineering. James is the
    president and CEO of National Instruments. He co-founded National
    Instruments in 1978 where he has led the vision to equip engineers and
    scientists with tools to accelerate productivity, innovation, and
  *Tuesday, June 4^th at 8:30am: DAC’s Executive Committee will highlight the
    conference events; award presentations will recognize success and
    excellence for individuals in the industry.
  *Tuesday, June 4^th at 9:15am: Namsung (Stephen) Woo of Samsung, Korea on
    New Challenges for Smarter Mobile Devices. Dr Woo is a president of
    Samsung and GM of the System LSI business. He joined Samsung in 2004 from
    Texas Instruments.
  *Wednesday, June 5^th at 11:15am: The Designer Keynote features two
    speakers: J. Scott Runner of Qualcomm in San Diego and Sanjive Agarwala of
    Texas Instruments in Dallas. Scott will present on Design and Methodology
    of Wireless ICs for Mobile Applications: True SoCs Have Come of Age.
    Sanjive will present on Infrastructure Embedded Processing Systems –
    Trends and Opportunities. Scott is currently the vice president of
    advanced methodologies and low power design at Qualcomm Technologies, Inc.
    He has worked in engineering in the semiconductor and EDA industries for
    30 years, including as a founding member of the DesignWare team at
    Synopsys. Sanjive, a TI fellow and director of worldwide silicon
    development in processor business at Texas Instruments, is responsible
    for, among other things, the roadmap and development of TI’s C6x DSP core.
  *Thursday, June 6^th at 11:00am: Alberto Sangiovanni-Vincentelli of UC
    Berkeley on Crystal Ball: From Transistors to the Smart Earth. Alberto was
    instrumental in the founding of both Cadence and Synopsys and is also a
    Kaufman Award recipient for “pioneering contributions to EDA”. The DAC
    Best Paper Award also will be presented during this session.

Details of all the keynotes, including outlines and presenter biographies, are
all on the DAC website at

50^th DAC Celebration

DAC is celebrating its 50^th year as the premier conference devoted to the
design and automation of electronic systems (EDA). DAC is the oldest and
largest conference focused on EDA, embedded systems and software (ESS), and
intellectual property (IP). The first DAC was held in 1964 in Atlantic City,
New Jersey. Half a century later, DAC 2013 is a not-to-miss occasion for the
worldwide community of system designers, system architects, IC designers,
validation engineers, CAD managers, senior managers, executives, researchers
and academics. Along with a robust technical program, the DAC Executive
Committee has planned several memorable and exciting events listed below.
Details of the event schedule can be found at under 50^th DAC
Celebration events.

  *Sunday, June 2 – 5:30pm, Welcome Reception, Austin Convention Center
  *Monday, June 3 – 5:00pm, Global Forum Exhibition unveiling, exhibit floor,
    booth #137
  *Monday, June 3 - 8:00pm, 50^th DAC Celebration Event at Austin City
    Limits. All DAC attendees and exhibitors are invited.
  *Wednesday, June 5 – 7:30pm, 50^th DAC Awards Banquet, Four Seasons Hotel,

Registration is currently open and the I LOVE DAC exhibition pass registration
is available thru May 17, 2013.

About DAC

The Design Automation Conference (DAC) is recognized as the premier event for
the design of electronic circuits and systems, and for electronic design
automation (EDA) and silicon solutions. A diverse worldwide community
representing more than 1,000 organizations attends each year, represented by
system designers and architects, logic and circuit designers, validation
engineers, CAD managers, senior managers and executives to researchers and
academicians from leading universities. Close to 60 technical sessions
selected by a committee of electronic design experts offer information on
recent developments and trends, management practices and new products,
methodologies and technologies. A highlight of DAC is its exhibition and suite
area with approximately 200 of the leading and emerging EDA, silicon,
intellectual property (IP) and design services providers. The conference is
sponsored by the Association for Computing Machinery (ACM), the Electronic
Design Automation Consortium (EDA Consortium), and the Institute of Electrical
and Electronics Engineers (IEEE), and is supported by ACM's Special Interest
Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks
      of other organizations for their respective products and services.


For The Design Automation Conference
Michelle Clancy, 1-303-530-4334
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