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Post-it Brand Unveils Limited-Edition Signature Series at National Stationery Show



  Post-it Brand Unveils Limited-Edition Signature Series at National
  Stationery Show

    New Line Features Unique Design Collections from 16 Different Artists

Business Wire

ST. PAUL, Minn. -- May 16, 2013

The Post-it Brand from 3M introduces the Post-it Signature Series, a new
collection of premium Post-it Notes, Page Markers and List Pads designed in
partnership with 16 artists who have created 21 original collections ranging
from classic to contemporary. The Post-it Signature Series combines fashion
with function, offering consumers new ways to express themselves and give the
gift of style to others. The collection will be unveiled at the National
Stationery Show in New York City, May 19-22.

Post-it Brand from 3M Introduces Post-it Signature Series (Photo: 3M)

Post-it Brand from 3M Introduces Post-it Signature Series (Photo: 3M)

Designers for the Post-it Signature Series  range from established artists,
illustrators and pattern makers to breakout art students. Each artist has
created an exclusive collection that expresses their distinctive design
aesthetic, offering a variety of patterns to appeal to every taste and style.
Designer Khristian Howell’s geometric collections feature patterns with
classic shapes and a modern twist of cool blue and green hues, while famed
stationery illustrator Bonnie Marcus brings her signature fashion-forward,
metropolitan inspired approach to her collection.

The line also taps the fresh talent of the Minneapolis College of Art and
Design. Student Morgan Hoff-Golmen incorporates elements from iconic 1950’s
menswear into her designs, while playful sea creatures and vibrant underwater
patterns make up fellow student Madalyn Fusco’s aquatic themed collection.

“The Post-it Signature Series features high end design and originality that my
customers are looking for,” said Allison McWilliams, owner of the
Wisconsin-based Touch of Whimsy invitation and stationery store. “This
collection features an extensive variety of colorful, eye-catching patterns
that have the personal feel and premium quality I have come to know from 3M. I
love all the sizes!”

The designs fall into four categories: casual charm, classic allure, lavish
elegance, and eclectic chic. Each artist’s collection for the Post-it
Signature Series includes three different styles of adhesive notes: a classic
4 inch by 4 inch Note Pad for fashionable everyday reminders, a 4 inch by 8
inch List Pad for chic to-do lists, and 1 inch by 3 inch Page Markers in three
different designs to hold your place in style. Each note style is packaged in
a premium gift box and sold separately, giving the option to mix-and-match and
create a unique stationery set or stylish gift. Suggested retail prices range
from $14.95 - $19.95.

“The Post-it Brand is proud to partner with the artists of the Post-it
Signature Series,” said Jeff Hillins, global business director for Post-it
Brand. “Through these exclusive collaborations, we are celebrating and
showcasing an array of incredibly talented and creative designers, while
expanding our presence among independent retailers and giving customers new
ways to express their personality and style.”

The collection represents a new channel for the Post-it Brand, targeting
boutique stores and other stationery, gift and specialty shops. The Post-it
Signature Series is available to retailers nationwide through an e-commerce
ordering platform www.Post-itSignature.com. The user-friendly website allows
retailers to easily browse through each of the note collections, as well as
access their order history, favorites list, merchandising inspiration and
information about each of the designers.

The Post-it Signature Series will be featured at booth #1624 during the 67th
annual National Stationery Show, at the Jacob K. Javits Convention Center in
New York City, May 19 - 22, 2013. The National Stationery Show is the nation's
leading marketplace for the social stationery industry.

About 3M
3M captures the spark of new ideas and transforms them into thousands of
ingenious products. Our culture of creative collaboration inspires a
never-ending stream of powerful technologies that make life better. 3M is the
innovation company that never stops inventing. With $30 billion in sales, 3M
employs about 88,000 people worldwide and has operations in more than 70
countries. For more information, visit www.3M.com or follow @3MNews on
Twitter.

3M and Post-it are trademarks of 3M.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130516005410/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50632783&lang=en

Contact:

LaForce + Stevens
Allison Strassberg, 212-242 9353, X 104
astrassberg@laforce-stevens.com
or
3M Public Relations and Corporate Communications
Robert Brittain, 651-733-7034
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