Toyota's French factory starts Yaris production for North American export
-- Annual export of 25,000 Toyota Yaris vehicles kicked off on 6
-- Export market includes United States, Canada and Puerto Rico
-- First-ever Europe-built Toyota model export to North America
-- French-made Toyota Yaris to be sold in more than 40 countries
TORONTO, May 16, 2013 /CNW/ - Toyota Motor Manufacturing France (TMMF) today
held an official ceremony to mark the start of production on 6 May 2013 of its
successful Toyota Yaris compact car for export to the United States of
America, Canada and Puerto Rico. The model produced is the conventional gas
Yaris and annual export volume will be around 25,000 units on a full-year
basis. An additional EUR 8 million has been invested by TMMF to build the
Yaris to the specific requirements of the new export market.
From the small Northern French town of Onnaing, near Valenciennes, TMMF will
now export its vehicles to more than 40 countries, including destinations like
South Africa, Egypt, Canada and the United States of America.
"Building on more than 10 years of experience in high quality car production,
this Yaris is another endorsement of TMMF's excellence in manufacturing," said
Makoto Sano, President of TMMF. "We are proud to be recognized as a true
player in the Toyota organization and welcome this new business opportunity to
further strengthen TMMF's position as an important exporter in France."
Speaking at the ceremony, Toyota Motor Europe President and CEO Didier Leroy
said: "The additional export market is yet another evidence of the success
enjoyed by Toyota's manufacturing operations in France." He added: "There are
many reasons to preserve production of compact cars in France but all partners
need to work together to maintain TMMF's competitive advantage. In
Valenciennes, highly skilled and quality-minded employees that can handle
complex production processes, and the proximity of good logistics and supplier
networks are also major key success factors."
"With Quebec accounting for 65% of Yaris' Canadian sales, a warm welcome will
be assured for this 'Made-in-France' vehicle," said Seiji Ichii, President and
CEO of Toyota Canada Inc.
The Toyota Yaris became the first vehicle ever produced in France to be
certified with the new "French Origin Guaranteed" ("Origine France Garantie")
label. This certificate was created in order to help customers identify
products that have more than 50% of their value manufactured in France. On the
occasion of the ceremony at TMMF, Yves Jego, Member of the French Parliament
as well as founder and president of the non-profit organization Pro France, in
charge of promoting the brand "France" and the label "French Origin
Guaranteed", officially presented the certificate to TMMF.
The current, third generation Toyota Yaris was launched in Europe in the
summer of 2011, followed by the Toyota Yaris Hybrid in June 2012. In an
overall declining B-segment, the Yaris model range grew 27% in 2012 compared
to 2011, mainly supported by strong sales of the Yaris Hybrid. With sales of
182,841 vehicles, the Yaris model accounted for nearly 22% of Toyota's total
European sales in 2012.
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-0- May/16/2013 13:45 GMT
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