Toyota's French factory starts Yaris production for North American export

Toyota's French factory starts Yaris production for North American export 

    --  Annual export of 25,000 Toyota Yaris vehicles kicked off on 6
        May 2013
    --  Export market includes United States, Canada and Puerto Rico
    --  First-ever Europe-built Toyota model export to North America
    --  French-made Toyota Yaris to be sold in more than 40 countries

TORONTO, May 16, 2013 /CNW/ - Toyota Motor Manufacturing France (TMMF) today 
held an official ceremony to mark the start of production on 6 May 2013 of its 
successful Toyota Yaris compact car for export to the United States of 
America, Canada and Puerto Rico. The model produced is the conventional gas 
Yaris and annual export volume will be around 25,000 units on a full-year 
basis. An additional EUR 8 million has been invested by TMMF to build the 
Yaris to the specific requirements of the new export market.

From the small Northern French town of Onnaing, near Valenciennes, TMMF will 
now export its vehicles to more than 40 countries, including destinations like 
South Africa, Egypt, Canada and the United States of America.

"Building on more than 10 years of experience in high quality car production, 
this Yaris is another endorsement of TMMF's excellence in manufacturing," said 
Makoto Sano, President of TMMF. "We are proud to be recognized as a true 
player in the Toyota organization and welcome this new business opportunity to 
further strengthen TMMF's position as an important exporter in France."

Speaking at the ceremony, Toyota Motor Europe President and CEO Didier Leroy 
said: "The additional export market is yet another evidence of the success 
enjoyed by Toyota's manufacturing operations in France." He added: "There are 
many reasons to preserve production of compact cars in France but all partners 
need to work together to maintain TMMF's competitive advantage. In 
Valenciennes, highly skilled and quality-minded employees that can handle 
complex production processes, and the proximity of good logistics and supplier 
networks are also major key success factors."

"With Quebec accounting for 65% of Yaris' Canadian sales, a warm welcome will 
be assured for this 'Made-in-France' vehicle," said Seiji Ichii, President and 
CEO of Toyota Canada Inc.

The Toyota Yaris became the first vehicle ever produced in France to be 
certified with the new "French Origin Guaranteed" ("Origine France Garantie") 
label. This certificate was created in order to help customers identify 
products that have more than 50% of their value manufactured in France. On the 
occasion of the ceremony at TMMF, Yves Jego, Member of the French Parliament 
as well as founder and president of the non-profit organization Pro France, in 
charge of promoting the brand "France" and the label "French Origin 
Guaranteed", officially presented the certificate to TMMF.

The current, third generation Toyota Yaris was launched in Europe in the 
summer of 2011, followed by the Toyota Yaris Hybrid in June 2012. In an 
overall declining B-segment, the Yaris model range grew 27% in 2012 compared 
to 2011, mainly supported by strong sales of the Yaris Hybrid. With sales of 
182,841 vehicles, the Yaris model accounted for nearly 22% of Toyota's total 
European sales in 2012.

please contact:

Toyota Canada Inc. Ms. Sandy Di Felice M +1-416-453-6505 for press materials and images

Image with caption: "2013 TMMF Yaris Export to North America (CNW Group/Toyota 
Canada Inc.)". Image available at:

SOURCE: Toyota Canada Inc.

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CO: Toyota Canada Inc.
ST: Ontario

-0- May/16/2013 13:45 GMT

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