ServiceNow Elevates IT Governance and Operations

  ServiceNow Elevates IT Governance and Operations

     Data Certification Improves Accuracy and Efficiency of IT Operations

Knowledge13 Conference

Business Wire

LAS VEGAS -- May 16, 2013

ServiceNow® (NYSE: NOW), the enterprise IT cloud company, today announced data
certification, a new capability in the ServiceNow CMDB (Configuration
Management Database) that ensures data remains accurate, current and relevant.
The CMDB typically serves as the single source of truth for IT infrastructure
and operational data. ServiceNow data certification provides governance to
CMDB data helping enterprise IT improve the efficiency of its operations.

The CMDB, which is the heart of any single system of record for IT, describes
everything in the IT environment, how it is related and how it is used. For
regulatory or procedural reasons, information in the CMDB needs to be
regularly checked for accuracy and validation. The new data certification
capability in the ServiceNow CMDB automates that process.

Accurate, trusted and current data is a critical requirement for a CMDB. The
ServiceNow data certification capability significantly improves data accuracy
and currency by scheduling people and groups to validate data models,
attributes and configuration item relationships on a regular basis. ServiceNow
data certification also supplements and confirms information gathered through
automated discovery processes. ServiceNow provides a simple interface for
these certification tasks allowing anyone to easily validate and manage any
configuration items and relationships for which they are responsible.

“Our users understand that the CMDB is not a flat list of items but a record
of how these items interact and their relationship with other items in the
infrastructure. Since we manage a large IT infrastructure, we cannot expect
one person to own everything in our ServiceNow CMDB,” said AJ Simpkin,
ServiceNow administrator, Central 1 Credit Union. “The new data certification
capability will streamline the distribution of CMDB validation tasks to a
large team. Our configuration managers will be more engaged and driven to keep
the ServiceNow CMDB accurate since they have visibility into, and
accountability for the data.”

“The ServiceNow CMDB enables global enterprises to focus on the delivery of
services as well as streamline operational and support processes. It will also
ensure that services being delivered to the business are viewed with
appropriate criticality,” said Matt Schvimmer, vice president of product
management, ServiceNow. “The addition of data certification to the ServiceNow
CMDB sets a new standard for governing IT’s single system of record, helping
our customers improve the accuracy and efficiency of their operations.”

This week at Knowledge13™, the largest gathering of IT professionals using
cloud services for enterprise IT service automation, ServiceNow is offering
sessions, labs and demos dedicated to the new ServiceNow data certification
capability.

Price and Availability

Data certification capability in ServiceNow CMDB is generally available today
and is provided at no additional cost to current ServiceNow customers. For
more information, please go to http://www.servicenow.com/cmdb.do.

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About ServiceNow

ServiceNow is the enterprise IT cloud company. We focus on transforming
enterprise IT by automating and standardizing business processes and
consolidating IT across the global enterprise. Organizations deploy our
service to create a single system of record for enterprise IT, lower
operational costs and enhance efficiency. Additionally, our customers use our
extensible platform to build custom applications for automating activities
unique to their business requirements. For more information, visit
www.servicenow.com.

ServiceNow and the ServiceNow logo are registered trademarks of ServiceNow.
Knowledge is a trademark of ServiceNow. All other brand and product names are
trademarks or registered trademarks of their respective holders.

Contact:

Media Contacts:
ServiceNow
Liza S. Goldberg, 408-501-8553
liza.goldberg@servicenow.com
or
Schwartz MSL
Kim McCrossen, 781-684-6253
servicenow@schwartzmsl.com
or
Investor Contact:
ir@servicenow.com
 
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