Breaking News

Tweet TWEET

ideaBOOST Announces Six Digital Media and Entertainment Start-ups in Second Business Accelerator Cohort

ideaBOOST Announces Six Digital Media and Entertainment Start-ups in Second 
Business Accelerator Cohort 
Strong shortlist of ventures inspires launch of affiliate program 
TORONTO, ONTARIO -- (Marketwired) -- 05/16/13 -- The Canadian Film
Centre, together with Corus Entertainment, Google and Shaw Media,
today announced the selection of six companies to participate in
ideaBOOST, an intensive business accelerator for early stage
companies focused on creating content and enabling technologies for
the media and entertainment industry. These early stage companies
will form ideaBOOST's second cohort, which begins May 21. An
additional nine companies will participate in a newly launched
affiliate program. 
The six companies forming the cohort-AlertTV, Bemused Network,
Instaradio, Lightning Platform, Motion Panels and Wondereur-will
receive $15,000 in seed capital for their project as well as
mentoring by thought leaders from the technology, business,
marketing, media and product communities. In addition, founding
partners Shaw Media, Corus Entertainment and Google Inc. will offer
program participants strategic guidance over the course of the
four-month boot camp-style program, as well as the potential for
capital investment at exit. 
"The deep involvement of ideaBOOST's founding partners-Shaw Media,
Corus Entertainment and Google-all of whom recognize the importance
of creating opportunities for the next generation of media and
entertainment innovators is what sets our accelerator apart," said
Ana Serrano, Chief Digital Officer of the CFC. "Their commitment,
along with the breadth and depth of the companies vying to be part of
the second ideaBOOST cohort, resulted in a decision to launch an
Affiliate Program so that we could include all the companies that
made our short list." 
ideaBOOST received hundreds of applications from companies in major
cities all over Canada. A dynamic online selection process that
identified audience interest, complemented by a professional jury
that assessed business potential, narrowed the number of entrants
down to just 15 finalists. The final six companies were chosen by
ideaBOOST executives and founders Shaw Media, Google and Corus
Entertainment. 
"ideaBOOST has expanded the call to include both the stories and the
means by which they are produced, delivered, and ultimately
experienced by the audience," said Scott Dyer, Chief Technology
Officer, EVP Shared Services for Corus Entertainment. "With these
projects we see new ways to use content to engage and shape an
audience by focusing on storytelling, user generated content,
analytics and more." 
"Once again, we are pleased to see the very high quality of companies
applying to ideaBOOST," said Peter Bissonnette, President, Shaw
Communications. "We're excited about the prospect of helping
developers of new enabling technologies work directly with content
creators to find ways to engage our audiences in innovative ways that
tap into their ever-changing media and entertainment consumption
habits." 
"We are in the early days of a fundamental shift in the way content
is created and delivered," added Jeremy Butteriss, Director,
Strategic Partnerships for Google Canada. "For this reason it is
important to catalyze both content and technology developers in
Canada. ideaBOOST hopes to help in both regards with our new cohort." 
Introducing the ideaBOOST Spring Cohort: 
AlertTV  
Bemused Network  
Instaradio  
Lightning Platform  
Motion Panels  
Wondereur 
ideaBOOST's first Affiliate Program will enable companies who made it
to the shortlist to participate in a select number of ideaBOOST
sessions, peer-to-peer learning and strategic assessment modules.
ideaBOOST's goal is to strengthen the Canadian ecosystem by exposing
a wider network of early-stage companies to potential partners and
customers. For the full list of ideaBOOST companies, visit the
Shortlist. 
About ideaBOOST 
ideaBOOST identifies early stage companies in the media and
technology industry that are ready to take advantage of the
accelerator process and the relationship building that ideaBOOST
believes is essential to become market- or investor-ready in today's
competitive media market ecosystem. Through an intensive four-month,
part-time prototype development and audience engagement boot camp,
ideaBOOST enables participants to build successful products and
sustainable companies that stay in Canada and build employment. In
addition to breeding entrepreneurs, ideaBOOST aims to help convert
high-potential Canadian digital content ventures into successful
businesses and spurs innovation in the Canadian digital media sector.
For more information on ideaBOOST, visit www.ideaBOOST.ca. 
About The CFC Media Lab  
Created in 1997 by the Canadian Film Centre (www.cfccreates.com), the
CFC Media Lab provides a unique collaborative training, acceleration
and creative production think-tank environment for emerging new media
content developers, practitioners and companies. An internationally
acclaimed and award-winning facility, graduates of the CFC Media Lab
emerge as leaders in the world of interactive media, produce
innovative projects and start up 21st century companies. The CFC
Media Lab has established ideaBOOST to identify early stage companies
in the media/tech industry that are ready to take advantage of the
accelerator process and the relationship building that ideaBOOST
believes is essential to become market- or investor-ready in today's
competitive media market ecosystem. 
Contacts:
Profis Communications Inc.
Justin Young
416 738 5360
Justin@Profis.ca 
Profis Communications Inc.
David Bosworth
416 846 3540
David@Profis.ca
 
 
Press spacebar to pause and continue. Press esc to stop.