Marley's One Drop Re-launches in Rexam 12oz. SLEEK® Can
CHICAGO, May 16, 2013
CHICAGO, May 16, 2013 /PRNewswire/ -- It's the coffee drink you can enjoy deep
down in your soul. That's the message behind Marley's One Drop which recently
re-launched in Rexam 12oz. SLEEK® cans.
Made with premium Jamaican coffee, real cane sugar and all-natural
ingredients, Marley's One Drop is available in coffee, mocha and vanilla light
flavors. The company hopes this new package will help it further capitalize on
the continued growth in the ready-to-drink (RTD) coffee segment.
Originally introduced in 9.5oz. glass bottles, Marley Beverages chose to move
into the Rexam SLEEK can because of its durability, portability and brand
differentiation as it helps the beverage stand out on retail shelves. Marley's
also benefits from the fact that aluminum cans are the most sustainable
packaging choice in the world, as they are recycled at more than double the
rate of any other beverage package.
"There is nothing better than drinking an iced cold coffee beverage from a
can," said Lee Brody, global marketing director, Marley Beverage Company. "We
wanted to showcase the premium look of our Marley's One Drop line and help it
stand out on the shelf. We were able to achieve both in a very powerful way
with the Rexam SLEEK can."
Rich Grimley, president and CEO, Rexam BCNA, says the beverage can is the
right choice to package coffee beverage growth. "Specialty coffee brands are
recognizing the value of aluminum beverage can packaging in building their
business. Marley's is a valued customer of ours and we're excited to help them
extend their brand with the best in graphics display, filling and distribution
economics and sustainability superiority."
Marley Beverages remains committed to spreading the positive message to
embrace charities, causes and ideas that can change the world. Marley's
beverages products benefit 1Love.org, the Marley family non-profit initiative,
which works to promote the legacy of their father by supporting charities that
empower youth, protect the planet and promote peace.
Marley's One Drop cans are working their way into retailers nationwide.
About Marley Beverage Company
Marley Beverage Company is a partnership with the family of legendary reggae
artist Bob Marley. Marley Beverage Company develops and promotes a wide range
of healthy, natural drinks. Learn more at: www.drinkmarley.com.
Rexam is a global consumer packaging company. We are one of the leading global
beverage can makers and a major global player in rigid plastic packaging for
healthcare applications. We are business partners to some of the world's most
famous and successful consumer brands. Our vision is to be the best global
consumer packaging company.
We have 67 plants in 24 countries and employ 11,100 people. Our sales from
ongoing operations in 2012 were in the region of $6 billion. Rexam is a member
of the FTSE 100 and its ordinary shares are listed with the UK Listing
Authority and trade on the London Stock Exchange under the symbol REX. For
further information, visit www.rexam.com.
Contact: Sonia Aneja, Cornerstone (for Marley's), 212-741-7100 x270,
firstname.lastname@example.org; or Greg Brooke, Rexam, 773-399-3362
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