Devicescape Personal Curator Connects Missing 30 Percent of Smartphone Users to Home Wi-Fi

Devicescape Personal Curator Connects Missing 30 Percent of Smartphone Users to 
Home Wi-Fi 
Delivers Operators Average Cost Savings of $631 per Mobile Subscriber 
SAN BRUNO, CA -- (Marketwired) -- 05/16/13 --  Devicescape today
announced Personal Curator, a solution that helps mobile operators
maximize use of home Wi-Fi networks while simplifying network
connectivity for their customers. Personal Curator utilizes the
company's intelligent network selection software to simplify initial
connectivity to home Wi-Fi and maintain efficient connectivity on an
ongoing basis. By improving home Wi-Fi utilization, Personal Curator
improves the service experience for mobile users, while reducing
costs and the support burden for mobile operators. 
"Despite the benefits of home Wi-Fi, nearly 30 percent of smartphone
subscribers fail to take advantage of it," said Dave Fraser, CEO of
Devicescape. "It is usually because of either the initial complexity
in getting connected or users have failed to turn their Wi-Fi radio
back on. The implications for mobile operators are significant and
Personal Curator helps in these cases by prompting users to identify
their home network and then facilitating automatic connection." 
Home Wi-Fi already carries the bulk of mobile device data given its
speed and cost advantages. Personal Curator can reach smartphone
users that have either never connected to the home Wi-Fi network or
have inadvertently opted out by turning off their Wi-Fi radio; it
enables a better service experience while dramatically reducing
cellular data consumption. Viewing the potential impact to the mobile
network, operators could expect to see network data traffic reduced
by 50 percent for this target market. This could lead to $3.15
billion in savings for an operator with five million such smartphone
users or $631* per user over the customer lifetime.  
Personal Curator is underpinned by key Devicescape technologies,

--  Curator Wi-Fi Radio Management - Personal Curator has the ability to
    switch the Wi-Fi radio on and off based on parameters set by the
    mobile operator around network conditions and usage behavior to ensure
    the best Quality of Experience (QoE) and conserve battery life. In
    particular, the radio is intelligently enabled where 
home Wi-Fi has
    been detected and used in the past.
--  Curator Home Network Detection - Using a machine learning algorithm to
    detect the customer's home Wi-Fi network, Personal Curator prompts and
    leads the customer through the process of identifying their home
    network and establishing a connection that is then "remembered" by the
--  Curator Wi-Fi Usage Analytics - Devicescape's solution provides
    operators an in-depth trend analysis of subscriber usage, including
    cellular, private and public Wi-Fi data consumption.

Personal Curator Availability
 Personal Curator will be available in
the coming months and in commercial operation later this year.
Operators who wish to leverage the full Curator Service, which
includes access to Devicescape's Curated Virtual Network (CVN) of
over 12 million public Wi-Fi hotspots globally, can easily upgrade
from Personal Curator based on a simple policy configuration.
Devicescape's Curator Service allows mobile operators to integrate
amenity Wi-Fi and a diverse set of wireless networks into a strategy
for automatically connecting subscribers to the best network
available wherever they are. 
Devicescape will be exhibiting at CTIA 2013 in Las Vegas May 21-23 at
Booth 2729A in the Innovation Showcase area of the exhibit floor. For
CTIA attendees, Devicescape is providing "MagniFi CTIA," a free app
available in the Google Play store that will provide users an
automatic connection to public Wi-Fi throughout Las Vegas. To
schedule a briefing or view a demo of Devicescape's Curator Service
at CTIA, please contact  
*The estimate of $631 in savings is based on a calculation projecting
50% offload from cellular to Wi-Fi and then reflecting that reduction
to the total lifetime cost of a user ($1,262). To view average
lifetime user costs for typical operator networks, see the Signal
Research Group paper entitled "Devicescape Curator Service -
Financial Benefit Study February 2013." 
About Devicescape
 Devicescape moves beyond Wi-Fi Offload and
uniquely combines intelligent network selection with the world's
largest curated virtual network of high-quality Wi-Fi hotspots. This
enables mobile operators to magnify their capacity-reach and elevate
the "always best connected" experience. Headquartered in San Bruno,
California, Devicescape is privately held by leading venture capital
companies including Kleiner Perkins Caufield & Byers, August Capital,
Jafco Ventures, and Enterprise Partners. For more information visit  
Media Inquiries
Caitlin Mattias
Engage PR for Devicescape
+1 510-748-8200 x203 
Ash Plaskett
Babel PR for Devicescape
+44 (0)20 7434 5554 
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