CAROLEE Marks 20 Year Partnership With The Breast Cancer Research Foundation® (BCRF) With Presentation Of Largest Ever Annual

CAROLEE Marks 20 Year Partnership With The Breast Cancer Research Foundation®
           (BCRF) With Presentation Of Largest Ever Annual Donation

CAROLEE presents check to Leonard Lauder, Acting Chairman of BCRF

PR Newswire

NEW YORK, May 16, 2013

NEW YORK, May 16, 2013 /PRNewswire/ --Leading fashion jewelry company CAROLEE
marks 20 years of partnership with The Breast Cancer Research Foundation with
a check presentation of the company's largest ever annual donation.

(Photo: http://photos.prnewswire.com/prnh/20130516/NE15673-a)

(Photo: http://photos.prnewswire.com/prnh/20130516/NE15673-b)

Acting BCRF Chairman Leonard Lauder, whose late wife Evelyn established the
Foundation in 1993, accepted the check at The Estee Lauder Companies'
corporate headquarters in New York. "We are so grateful to have had your
support from the beginning. This wonderful partnership meant so much to
Evelyn (as it does to me). It is rare to have a longstanding partner with such
devotion to our cause as CAROLEE does," said Lauder.

The donation of $125,000 was funded largely by four Legacy Collections CAROLEE
sold last year to mark its 40^th anniversary. The company also sponsored a
design competition with The Fashion Institute of Technology and produced a
collection by five student winners that benefitted BCRF. CAROLEE donated $5
for the sale of each piece from all of these special collections.

In honor of BCRF's Founder, Evelyn Lauder and in celebration of her life and
legacy, CAROLEE unveiled a namesake multi-row pearl torsade. "The Evelyn" is
a piece from CAROLEE's Fall 2013 "Mirror Image" collection, both of which mark
the continuation of CAROLEE's ongoing commitment to BCRF. The opulent golden
champagne crystal and pearl jewelry complements fall's rich fabrics and
textures and is designed to appeal to the multi-generational audience of
mothers and daughters who purchase the brand. Again, $5 from the sale of each
piece of the collection will be donated to BCRF.

A company comprised of 80% women, CAROLEE is passionate about issues affecting
women. "We knew 20 years ago that we shared the BCRF goal of eliminating
breast cancer in the foreseeable future, and we wanted to support its singular
vision of funding research that benefits women all over the world," said Karen
O'Brien, the company's Vice President of Global Marketing. "Each year it has
been exciting and gratifying to work with the amazingly dedicated BCRF team
and develop new products and promotions that contribute to helping their
researchers attain their ultimate goal. We congratulate BCRF on its 20^th
anniversary and celebrate the major strides in breast cancer research that
have been made because of its devoted work."

The full collection of CAROLEE New York and CAROLEE LUX jewelry—from colorful
pearls and crystals to glass beads and semi precious stones—is available in
fine department stores worldwide, on their websites and at carolee.com.
#thenNOW

ABOUT THE BREAST CANCER RESEARCH FOUNDATION®
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993,
is an independent not-for-profit organization committed to funding scientific
research to achieve prevention and a cure for breast cancer in our
lifetime.In October 2012, BCRF awarded $40 million to 197 scientists across
the United States, Canada, Latin America, Europe, the Middle East, Australia,
and China. With 91 cents of every dollar spent by BCRF directed towards breast
cancer research and awareness programs, BCRF remains one of the most fiscally
responsible charities in the country.For the tenth time since 2002, it has
earned 4 stars from Charity Navigator. Additionally, BCRF is the only breast
cancer organization rated an "A+" by CharityWatch. For more information about
BCRF, visit www.bcrfcure.org.

SOURCE CAROLEE

Website: http://www.carolee.com
Contact: Gina DiDomenico, 212.206.7447, gdidomenico@greatpress.com
 
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