Mobile Mother's Day eGift Card Sales Propel CashStar Growth

         Mobile Mother's Day eGift Card Sales Propel CashStar Growth

Momentum Continues Company's Record First Quarter Performance

PR Newswire

PORTLAND, Maine, May 16, 2013

PORTLAND, Maine, May 16, 2013 /PRNewswire/ -- The second biggest eGifting
holiday of the year next to Christmas continues to be a signal of consumers'
enthusiastic adoption of eGift Cards. With nearly 300 leading retailer and
restaurant brands on its eGifting platform, CashStar achieved a nearly 80
percent year-over-year increase in gross sales for Mother's Day eGifts and an
increase of nearly 70 percent in total number of cards sold. CashStar's
eGifting growth is nearly 6x greater than the first quarter year-over-year
overall growth of e-commerce sales, which Internet Retailer reported at 14


Growth in mobile purchases was equally pronounced, with busy, on-the-go
shoppers comprising an ever-increasing segment of the population. The perfect
solution for consumers who need a thoughtful, personalized gift and need it
fast, eGift Cards purchased on a mobile device continued their upward trend.
Mobile purchases during the week of Mother's Day went fromnine percent in
2012 to 12 percent by Christmas week in 2012. 2013 mobile purchases the week
of Mother's Day jumped to 16 percent (a 74 percentincrease over 2012), and
then soared to 25 percent on Mother's Day itself, enabling retailers to
capture last-minute sales that would have likely been lost otherwise.

Initial data analysis indicates that CashStar brands that actively promoted
eGifts via marketing campaigns and prominent web site placement experienced
more than 10x higher growth in Mother's Day sales than brands that did not
promote. "These results illustrate that, even on the cutting edge of
mCommerce, the classic Four Ps of marketing, in this case Promotion and Place,
are still fundamental ingredients to driving sales," said CashStar Vice
President of Marketing Gene Cornfield.

CashStar's Mother's Day results come on the heels of a record first quarter
for the company, which more than doubled its sales over the same period in
2012. Quick-Service Restaurants and Electronics brands led with organic
year-over-year growth of 209 percent and 118 percent, respectively.

"It feels like Christmas came early for CashStar this year," said Cornfield.
"We're very much looking forward to a spectacular rest of 2013 for us, for our
clients and partners, and for the digital gifting and mobile payments

About CashStar
CashStar is the world's leading digital gifting and incentives company,
preferred by the world's leading retailers. More than 250 brands leverage
CashStar's on-demand B2C and B2B gifting technology and multi-channel
marketing strategies. CashStar's brands acquire new customers, drive
incremental sales, increase loyalty, and boost profitability by delivering
unparalleled personalized, secure, and engaging eGift experiences via email,
mobile and social channels. CashStar's clients includeBest Buy, Chili's Grill
& Bar, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake
Factory, The Home Depot, andWilliams-Sonoma. To learn more about how CashStar
is constantly innovating the way businesses strategically leverage gifting in
the digital world, please visitwww.cashstar.comor


Scott Love
Schwartz MSL
(781) 684-0770

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