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Prime Instant Video Adds Exclusive Subscription Streaming Access to Popular NBCUniversal Shows Covert Affairs, Defiance, Grimm,



  Prime Instant Video Adds Exclusive Subscription Streaming Access to Popular
  NBCUniversal Shows Covert Affairs, Defiance, Grimm, Hannibal and Suits

 Also as a part of the agreement with NBCUniversal, popular children’s shows
 including Curious George and Land Before Time will be available to customers
                        with Kindle FreeTime Unlimited

Business Wire

SEATTLE -- May 16, 2013

(NASDAQ:AMZN)—Amazon.com today announced an expanded content licensing
agreement with NBCUniversal Cable & New Media Distribution that will bring a
variety of popular programs to Prime Instant Video. Prime Instant Video offers
more than 40,000 movies and TV episodes for Prime members to stream on Kindle
Fire, Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3,
Wii and Wii U, among other connected TVs and devices – all at no additional
cost. To sign up for Amazon Prime, visit www.amazon.com/primeinstantvideo.

Prime members will have exclusive unlimited subscription streaming access to
prior seasons of the following NBCUniversal shows:

  * NBC’s dark fantasy drama Grimm,  based on the collection of Grimm Fairy
    Tales, available today
  * USA Network’s legal drama Suits and serialized spy thriller Covert
    Affairs, available today
  * NBC’s new  psychological thriller Hannibal, based on the novels by Thomas
    Harris and produced by Gaumont International Television, available later
    this year
  * Syfy’s new futuristic sci-fi and drama series Defiance,  available early
    next year

In addition, today’s announcement will add several fan-favorite shows to Prime
Instant Video including NBC hit and Golden Globe nominated Smash, as well as
Syfy drama series Alphas, Eureka and Warehouse 13.  Also available are 
popular children’s programs including Curious George and Land Before Time,
which will both be available in Kindle FreeTime Unlimited,  the
all-you-can-eat content service that brings together all of the books, games,
apps, movies and TV shows kids and parents love.

“We listen carefully to our customers to find out which TV shows and movies
they find the most entertaining,” said Brad Beale, Director of Digital Video
Content Acquisition for Amazon. “Our expanded agreement with NBCUniversal
gives Prime members access to even more exclusive content that they can stream
instantly, at no additional cost. Compelling shows like Covert Affairs,
Defiance, Grimm, Hannibal and Suits are big wins for our customers and we look
forward to adding more titles soon.”

“We’re excited to expand our relationship with Amazon by adding great
NBCUniversal content to Prime Instant Video,” said Frances Manfredi,
President, NBCUniversal Cable & New Media Distribution. “With Amazon, we’re
giving our established viewers a chance to catch-up on what they missed while
simultaneously reaching and engaging new audiences who may not have seen these
great series on their premiering networks.”

About Amazon Prime

Amazon Prime is the best bargain in the history of shopping. Prime is an
annual membership program for $79 a year that offers customers unlimited Free
Two-Day Shipping on millions of items including books, home and garden
products, electronics, video games, clothing, and much more. Amazon Prime
members also get access to unlimited instant streaming of thousands of movies
and TV shows and access to hundreds of thousands of books to borrow for free,
as frequently as a book a month, with no due dates from a Kindle device.
Customers who receive free Prime shipping benefits through our Amazon Student
or Amazon Mom programs can upgrade to an annual paid membership to receive
Amazon Prime’s digital benefits.

About Amazon Instant Video

Amazon Instant Video is a digital video streaming and download service that
offers Amazon customers the ability to rent, purchase or subscribe to a huge
catalog of videos. Customers can choose from more than 150,000 titles to
purchase or rent and content ranges from new release movies to classic
favorites, major television shows, entire seasons, or even day after air TV.
Prime Instant Video is Amazon’s video subscription offer—it includes more than
40,000 movies and TV episodes selected from the full assortment available at
Amazon Instant Video. Recently Amazon Studios, the original film and series
production arm of Amazon.com, debuted 14 Amazon Originals TV comedy and
children’s pilots exclusively on Amazon Instant Video for all Amazon customers
to watch and rate. Viewer feedback will help determine which series will go
into full-season production and become exclusively available to Amazon Prime
members once the full seasons are completed. To begin watching and reviewing
visit www.amazonoriginals.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices. Amazon.com
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page
turns. Kindle Fire HD features a stunning custom high-definition display,
exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi
with dual-band support, dual-antennas and MIMO for faster streaming and
downloads, enough storage for HD content, and the latest generation processor
and graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and
www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

About NBCUniversal Cable & New Media Distribution:

The NBCUniversal Cable & New Media Distribution division is responsible for
the sale and distribution of NBCUniversal product to all forms of television
including digital distribution platforms within the U.S. and Canada. This
includes current television and film product as well as content from
NBCUniversal's vast library (Universal Pictures, Focus Features,
Universal Television, Universal Cable Productions, NBC Late Night properties,
etc.) distributed in basic cable, pay cable and subscription video-on-demand
(SVOD) markets. Current off-network cable distribution programming includes
"30 Rock," "House," "Law & Order," "Law & Order: Criminal Intent," "Law &
Order: Special Victims Unit," "Monk," "The Office" and "Saturday Night
Live," as well as Universal Pictures film content. The division is also
responsible for the sales of NBCUniversal content to non-theatrical markets
including airlines worldwide.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
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