Russia’s leading satellite TV neighbourhood at 36° East reaches record audience and prepares for new growth

PR Newswire/Les Echos/ 
PR/37/13 
Russia's leading satellite TV neighbourhood at 36° East reaches record audience
and prepares for new growth 
Astrium selected to build new RSCC satellite for 36°East 
Moscow, Paris, 15 May 2013 - RSCC (the Russian Satellite Communications Company)
and Eutelsat Communications (Euronext Paris: ETL) today announced that Astrium
has been selected to build the Express-AMU1/EUTELSAT 36C satellite that will be
launched in 2015 to provide follow-on and expansion capacity for the EUTELSAT
36A broadcast satellite operating at 36°East. 
Express-AMU1/EUTELSAT 36C will be a state-of-the-art high-capacity satellite
with up to 70 transponders. It will provide coverage for broadcast services in
the European part of the Russian Federation in Ku and Ka bands, and ensure
service continuity and growth for broadcast markets developed by Eutelsat in
sub-Saharan Africa. Its dual-band design is set to transform the broadcasting
infrastructure at 36°East into a broader system to support more television
services and IP-based interactive services to accompany the development of
Russia's digital entertainment market. 
24% of Russian homes equipped for satellite TV reception
The latest results of the survey(1) produced by Eutelsat and Ipsos on TV
reception modes and trends in Russia underscore the exceptional dynamic of its
satellite broadcasting market and the stellar growth of homes watching channels
broadcast from the longstanding 36°East neighbourhood. Of the 53 mil lion TV
homes in Russia, 24% are equipped for Direct-to-Home (DTH) satellite reception,
making satellite the country's leading platform for digital television. The
number of satellite homes across Russia maintains a strong dynamic, increasing
by 25% over two years from eight million to 12.6 million. Ten per cent of these
homes receive signals from more than one satellite position, taking the total
number of antennas to 13.8 million. 
Strong channel and audience momentum at 36°East ne ighbourhood 
Within this universe, the number of homes equipped for DTH reception from
36°East has increased over 24 months to 10.7 million from 6.7 million,
reflecting the high level of demand for the TricolorTV platform and the success
of NTV+. Over the same period, the volume of Russian channels broadcasting from
36°Ea st has jumped to over 370 from 250. Meanwhile, the number of homes in 
Russia receiving international and Russian channels broadcast by Eutelsat's 
HOT BIRD satellites also continues to grow, reaching a new record of 1.7 
million, up from 1.3 million two years before. 
(1) Study conducted in collaboration with Ipsos from August to September 2012
via face-to-face interviews. 
In the words of Yuri Prokhorov, RSCC Director general: "The 36 degrees East
orbital slot serves as an excellent example of successful and mutually
beneficial Russian-French cooperation. We are happy that our partnership with
Eutelsat is taking another step forward. The upcoming Express AMU-1 satellite
will afford fresh opportunities for digital multi-programme broadcasting
projects in European Russia. DTH users will gain access to high-quality
state-of-the-art TV including HD and 3D TV, as well as to modern communications
and interactive services." 
Eutelsat CEO, Michel de Rosen, said: "Driven by NTV+ and TricolorTV's new HD
offer, this trajectory of stellar growth has continued since our findings,
further consolidating 36° East as the place to be in Russia's vibrant digital
broadcast market. Our objective now with RSCC is to take this leading video
neighbourhood to the next level with the procurement of a new satellite from
Astrium designed to support increasing demand and a new generation of
interactive services." 
Meet Eutelsat and RSCC at Sviaz/Expocomm in Moscow from May 14-17. 
About RSCC
The Russian Satellite Communication Company (RSCC) is the Russian state
satellite operator whose spacecraft provide a global coverage. RSCC was founded
in 1967 and belongs to the ten largest world satellite operators in terms of
satellites and orbital slots. The company possesses the largest satellite
constellation in Russia located in the geostationary orbital arc from 14 West to
140 East and cover the whole territory of Russia, the CIS, Europe, the Middle
East, Africa, the Asia Pacific region, North and South America, and Australia.
The company includes five teleports - Satellite Communications Centers (SCC):
Dubna, Bear Lakes, Skolkovo, Zheleznogorsk, Khabarovsk and the Shabolovka
Technical Center in Moscow as well as its own high-speed optical-fiber digital
network. As the national satellite operator RSCC meets the important state tasks
on providing mobile presidential and governmental communications, federal TV &
Radio signal transmission over the territory of Russia and the most countries of
the world. The company pays serious attention to implementing national projects.
RSCC closely interacts with the Russian state authorities in the field of
informational and telecommunications and broadcast systems development. RSCC
provides a full range of communications and broadcasting services using its own
terrestrial engineering facilities and satellite constellation including
up-to-date spacecraft of Express-AM and Express-A series, Express-MD1, Bonum-1,
and a part of the EUTELSAT 36A (W4) satellite capacity. The company's satellites
offer wide opportunities to establish TV & Radio broadcasting inclusive DTH,
IPTV, MPEG-4 services, broadband Internet access, data transmission,
videoconferencing, VSAT network deployment, departmental and corporative
communications networks worldwide. The company has its own satellite TT&C
system. At present, RSCC controls and monitors the Eutelsat, Intelsat, etc.
satellites using its engineering facilities.  
www.rscc.ru 
Media Relations: pr@rscc.ru 
About Eutelsat Communications (www.eutelsat.com)
Eutelsat Communications is the holding company of Eutelsat S.A. With capacity
commercialised on 31 satellites delivering reach of Europe, the Middle East,
Africa, Asia, significant parts of the Americas and the Asia-Pacific, Eutelsat
Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is one of the
world's leading satellite operators. As of 31 March 2013, Eutelsat's satellites
were broadcasting  more than 4,600 television channels to over 200 million cable
and satellite homes in Europe, the Middle East and Africa. The Group's 
satellites also provide a wide range of services for TV contribution, corporate
networks and fixed and mobile broadband markets. Headquartered in Paris, 
Eutelsat and its subsidiaries employ over 780 commercial, technical and 
operational professionals from 30 countries. 
For further information 
Press
Vanessa O'Connor        Tel: + 33 1 53 98 37 91     voconnor@eutelsat.fr
Frédérique Gautier      Tel: + 33 1 53 98 37 91     fgautier@eutelsat.fr
Marie-Sophie Ecuer      Tel: + 33 1 53 98 37 91     mecuer@eutelsat.fr 
Investors and analysts
Leonard Wapler          Tel. : +33 1 53 98 31 07     
                    investors@eutelsat-communications.com 
www.eutelsat.com – Follow us on Twitter@Eutelsat_SA and Facebook Eutelsat.SA 
                  
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-0- May/15/2013 11:17 GMT
 
 
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