Fox Hispanic Media Unveils 2013-2014 Programming Line-up At Star-Studded
Networks Deliver More Choice and Breakthrough Spanish-Language Entertainment
with a FOX Edge
Official Launch of Rebranded Women's Lifestyle Network FOX Life Highlights
NEW YORK, May 15, 2013
NEW YORK, May 15, 2013 /PRNewswire/ -- Fox Hispanic Media (FHM) today unveiled
several exciting announcements during an Upfront event held at Lincoln
Center's Alice Tully Hall from its portfolio of four high-quality
Spanish-language networks and their digital complements, including: FOX
Deportes, Nat Geo Mundo, MundoFox and the newly re-branded FOX Life. Formerly
Utilisima, FOX Life is a new lifestyle cable network with extensive content
sure to resonate even more with Hispanic women across the country.
(Logo: http://photos.prnewswire.com/prnh/20130515/FL15103LOGO )
The event included presentations from top executives from each network: FOX
Deportes, the No. 1 sports brand among Latinos; Nat Geo Mundo, the fastest
growing cable channel of the year; MundoFox, the new broadcast network from
FOX; and Utilisima, which later this year will become FOX Life.
On hand to celebrate this exciting group of networks were on-air personalities
such as: Mario Lopez, Oscar De La Hoya, Barbara Mori, Marlon Moreno, Lorena
Garcia, Cesar Millan, Marco Antonio Regil, Dana White, Jaime Mayol, Cristina
Umana, Jason Silva, Aric Almirola, Luz Blanchet, Rolando Nichols, Aquiles
Chavez, Rubi Molina, Aaron Sanchez and Shaira.
As the Latino marketplace continues to rapidly expand, Fox Hispanic Media
recognizes the need for more choice in Hispanic Television. The network
underscored its unique combination of local and international assets, coupled
with avant-garde sensibility of FOX, to help their advertising partners break
through the clutter and generate a genuine connection through quality content.
"We take a total market approach as we work together daily across the FOX
portfolio of networks to create and deliver intelligent and seamless media
solutions resources to reach that evolving consumer,'" said Tom Maney,
Executive Vice President, Advertising Sales, Fox Hispanic Media. "Our track
record of being leaders and innovators is part of the DNA here at FOX.
Collaborating, building and creating, bringing you choice and great value...No
one else in media, General Market or Hispanic, can offer what we can at FOX."
Upfront attendees learned about the vision and ongoing programming priorities
for each of the four Fox Hispanic Media networks. This season, each of the
networks will bring even more of the best high quality sports and
FOX Deportes was the No.1 U.S. Latino sports network in 2012 and continues to
dominate the competition. As the leader in Spanish-language sports media, FOX
Deportes offers the biggest, exclusive live sports events where multicultural
and multigenerational Latinos can connect through their passion for sports.
In 2013, FOX Deportes' strategy is Expansion and Evolution to target U.S.
Latinos who are becoming THE New Face of America, today and tomorrow. If U.S.
Latinos are the New Face of America, then FOX Deportes is the New Face of
FOX Deportes will continue to own the exclusive Spanish-language rights of the
premium soccer tournaments, including UEFA Champions League, Copa Libertadores
and Copa Sudamericana. Beyond soccer, the network has reinvested in Major
League Baseball, airing more live regular season games and continuing as the
exclusive Spanish-language home of the All-Star Game, American League
Championship Series and World Series; in addition to its exciting investment
in Golden Boy Promotions Boxing, UFC® and NASCAR in 2013.
Beyond the network's premiere and exclusive event portfolio, original
programming defines the brand and voice. The network's leading franchise news
and commentary shows, "Central Fox" and "La Ultima Palabra," continues to
experience phenomenal momentum and the highest news and soccer talk viewership
in history, while boasting more than 2,100 hours of live and exclusive
Nat Geo Mundo
Only two years after its 2011 launch, Nat Geo Mundo has succeeded in being the
fastest growing Spanish Language cable network of the year. While many
Spanish-language networks simply translate English-language content for a
Spanish-speaking audience, Nat Geo Mundo offers a variety of unique
programming for U.S. Hispanic families. Targeting the bilingual and bicultural
audience, Nat Geo Mundo demonstrates it knows Hispanics and knows TV. Through
programming from the National Geographic Channel in Latin America that has
never aired in the U.S., as well as newly commissioned and acquired original
series and specials, complemented by National Geographic Channel favorites
repurposed for a Hispanic audience, the network continues to demonstrate a
keen understanding of its educated and discerning audience.
Nat Geo Mundo delivered the No.1 Spanish-language cable program to adults
(18-49) in Q1 of this year. Some highlights of great programming include,
original series such as "Cargas Imposibles" and "Gente Unica" celebrating the
incredible in aviation and in people, respectively; Cesar Millan's spin-off of
"The Dog Whisperer", "Leader of the Pack"; and old favorites such as "Tabu
Latin America," the highest-rated original factual series in Latin America's
Launched last fall, MundoFox is a U.S. Spanish-language broadcast network
catering to the burgeoning U.S. Hispanic market. Headquartered in Los
Angeles, the network is a joint venture between Fox International Channels
(FIC) and the RCN Television Group (RCN) that aims to bring American Latinos
choices with their programming offering.
MundoFox has announced a supercharged, consistent content pipeline which will
include original high-quality dramas all year round. The network introduced a
mix of 20 new and returning series, comprised of ten new RCN original
productions including the anticipated "El Capo 3" and the remake of all-time
novela success from Betty la Fea's (Ugly Betty) creator, Fernando Gaitan,
"Cafe con Aroma de Mujer."
The network also announced the summer premiere of "El Factor X," the original
Spanish-language version of the worldwide phenomenon "The X Factor," where
U.S. Hispanic viewers will help choose the next young Latino superstar or
breakout music group.
MundoFox will also offer two television events produced out of Mexico, "Amor
con Angel" which brings to life a beloved icon: Cantinflas and "El Capitan,"
an adventure series that tells the compelling story of Carlos Camacho starring
renowned Mexican actor Humberto Zurita. American Latinos can expect to see a
robust weekend slate with new shows including FX's "The Bridge" with
Oscar-nominated actor Demian Bichir, boxing docu-drama "The Golden Boys" by
executive producers Mario Lopez and Oscar de la Hoya, the highly expected
return of superstar Barbara Mori to television with "Luna," and an all
original comedy "Familia en Venta" with Roselyn Sanchez and Carlos Espejel.
The network also announced an exclusivity deal with popular Mexican TV
personality and host of the network's U.S. based show "Minuto Para Ganar,"
Marco Antonio Regil, as MundoFox's new exclusive screen ambassador.
At the end of 2013, Utilisima will transition to FOX Life, which represents
not only an evolution, but the opportunity to offer even more content to the
affiliates and to viewers. This transition will leverage the best lifestyle
programming, taking FOX's international recognition to the next level. FOX
Life has been FOX's lifestyle brand around the world for over eight years.
Available in Europe and Latin America, it is now coming to Latino families in
the US, offering more choices to Hispanic women.
All programming will continue to air 100% in Spanish, including original
productions, acquisitions and dubbed content. FOX Life will keep its current
programming, including the eclectic mix of international and local
entertainment, lifestyle and reality programming, designed to match the modern
woman, but keeping Utilisima's quality and feminine sensibility. Some of its
top-rated and fan favorites, include "Hola Martin," "Tu Vida Mas Simple," "Luz
En Casa," "Aaron Loves New York," "Sazon con Lorena", "Aquiles en Houston" and
"Motochefs," among others.
FOX Life's original content will continue to be produced by FOX Toma 1, FIC's
non-scripted content production house, based in Buenos Aires, Argentina.
Utilisima's evolution to FOX Life in the U.S will also maintain its talent to
elevate the established personal connection with the U.S. Hispanic audience.
Utilisima currently reaches out to more than 56 million people across 18
territories in Latin America, and the U.S.
About FOX Deportes
Reaching more than 20 million cable and satellite households in the country,
of which over 6 million are U.S. Hispanic, FOX Deportes is the leader in
Spanish-language sports media. FOX Deportes features premier soccer
programming with exclusive coverage of UEFA Champions League, Copa Bridgestone
Libertadores, Copa Bridgestone Sudamericana; coverage of the Major League
Baseball regular season, All-Star Game, American League Championship Series
and World Series; Golden Boy Promotions Boxing, UFC® and NASCAR. Boasting
more than 2,100 hours of live and exclusive programming, a robust digital
experience brimming with engaging editorial, live scoring and exclusive video
highlights, FOX Deportes is the first name in the U.S. Hispanic sports space.
For more information, visit FOX Deportes online at Foxdeportes.com.
MundoFox is a joint venture between Fox International Channels (FIC), News
Corporation's international multi-media business, and RCN, the leading Latin
American television network and production company belonging to Organizacion
Ardila Lulle (OAL). Together, FIC and RCN currently reach over 1.4 billion
households worldwide with primetime comedies, dramas and daytime series, as
well as factual, sports and lifestyle programming. Additionally both operate
and program cable networks and twenty-four-hour global news channels. The
network, headquartered in Los Angeles, CA, launched in fall, 2012.
For more information, visit MundoFox online at http://us.mundofox.com.
About FOX Life:
FOX Life is a new lifestyle cable network with extensive content sure to
resonate even more with Hispanic women across the country. FOX Life has been
FOX's lifestyle brand around the world for over eight years, and now it is
coming to Latino families in the US, offering an eclectic mix of international
and local entertainment, lifestyle and reality programming designed to match
the modern Hispanic woman. FOX Life's original content will continue to be
produced by FOX Toma 1, FIC's non-scripted content production house, based in
Buenos Aires, Argentina. Utilisima's evolution to FOX Life in the U.S will
also maintain its talent to elevate the established personal connection with
the U.S. Hispanic audience. Utilisima currently reaches out to more than 56
million people across 18 territories in Latin America, and the U.S.
About Nat Geo Mundo
Launched in 2011, Nat Geo Mundo is a nonfiction entertainment network that
features high-quality original programming involving nature, science, culture
and history. A joint venture between Fox Networks Group and National
Geographic Ventures, the mission of Nat Geo Mundo is to inspire U.S. Latino
families by expanding their horizons through entertainment about the world
that surrounds them. Nat Geo Mundo is a contemporary extension of the National
Geographic Society, which has been inspiring people to care about the planet
SOURCE Fox Hispanic Media
Contact: For more information or to arrange an interview, please contact:
Krysten De Quesada, JeffreyGroup, 305-860-1000 ext. 102,
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ext. 203, email@example.com
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