Canadians Plan to Stretch Vacation Days by Booking Holidays Around Summer Long
Expedia.ca research finds most Canadians love summer long weekends
for a quick getaway and are open to the idea of taking a spontaneous
TORONTO, ONTARIO -- (Marketwired) -- 05/15/13 -- Although summer
doesn't officially start until June 21, according to a recent survey
by Expedia.ca(TM), most Canadians (58 per cent) consider May's
Victoria Day long weekend to be the start of the season. The survey
conducted by Canada's leading online travel provider also found that
Canadians view the four national summer long weekends as an
opportunity - or perhaps an excuse - to travel, with 66 per cent of
respondents stating they take advantage of at least one long weekend
over the summer to go on holiday.
The survey also uncovered that when planning summer vacations, more
than half (54 per cent) of respondents said they will 'always' or at
least 'sometimes' try to strategically book around long weekends so
they can enjoy more time off without using allotted vacation days
from their employers.
"Canadians deserve to make the most of the summer and their long
weekends after enduring another winter, and we agree with the 64 per
cent of respondents who said that long weekends offer a good
opportunity to take a short holiday," said Sean Shannon, Vice
President and Managing Director for Expedia Canada. "With only 25 per
cent of Canadians saying they have definite plans this upcoming
Victoria Day long weekend, our Spontaneous Summer Sale offers
Canadians one more reason to pack up and get away with 50 per cent
off select hotels at top destinations worldwide. Expedia.ca is
celebrating the unofficial start of summer with deals perfect for
travellers who are thinking of spending an extended weekend exploring
a new city, relaxing on a beach or doing something a little more
Popular Destinations for May 2-4 Vacationers
Where would Canadians most likely to go over a long weekend if they
had the opportunity? According to the survey, 60 per cent would
choose to stay within their home province, 12 per cent would travel
outside of their own province but stay within Canada, while nearly
the same (14 per cent) would go to the US as they would to an
Based on hotel bookings made on Expedia.ca(i) for this upcoming long
weekend, popular domestic destinations for travel include Vancouver,
Ottawa, Montreal, Banff, Toronto and Niagara Falls. Those travelling
south of the border are heading to Las Vegas, New York and Seattle.
Expedia.ca's Spontaneous Summer
Long weekends provide a great excuse to take an unplanned vacation,
but just how spontaneous are Canadian travellers? When it comes to
taking a spontaneous trip whereby in just a matter of days they
research, book and leave on a vacation 55 per cent of respondents
stated they were 'very' or 'somewhat' open to the idea, although only
25 per cent of respondents stated that they have actually done so.
"Travel and planning go hand and hand, but sometimes, the best
vacations are the one decided on a whim," said Shannon. "Our survey
showed the majority of Canadians are open to a spontaneous summer
holiday, which is a great way to add excitement to a long weekend or
as a way to discover new and exciting places that may have been on a
travel bucket-list for a few years. We hope our summer sale offering
will entice Canadians to do just that."
This summer, Expedia.ca is encouraging Canadians to embrace
Spontaneous Summer Getaways with a Facebook contest launching
tomorrow in advance of the Victoria Day long weekend which will give
their fans the chance to win an unforgettable getaway for two for the
long weekend. The first three cities highlighted in the Spontaneous
Summer Getaways program are Toronto, Calgary and Vancouver. For more
information on the Spontaneous Summer Getaways contest visit
www.facebook.com/expediaca or visit expedia.ca for all Spontaneous
Summer Sale deals.
(i)Based on stand-alone hotel and package bookings made on Expedia.ca
as of May 10th, 2013.
The results quoted in this press release are taken from "Expedia.ca
Summer Sale" survey using Google Consumer Surveys between April 30th
and May 14th, 2013. Each question sampled at least 1,000 unique,
randomly sampled internet users across the Google Consumer Surveys
publisher network. The average margin of error is +/- 4%.
About Expedia Canada
Expedia.ca is the nation's most-visited full-service online and
mobile travel site. To help Canadians plan and purchase travel,
Expedia.ca offers the best combination of scheduled and charter
flights, car and hotel reservations, vacation packages, destination
activities, cruises, and trip insurance. Expedia customers are
supported by customer support agents available 24 hours a day, seven
days a week via a toll-free number and email response.
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Expedia, Expedia.ca and the Airplane logo are either registered
trademarks or trademarks of Expedia, Inc. in the U.S. and/or other
countries. Other logos or product and company names mentioned herein
may be the property of their respective owners. (C) 2013 Expedia,
Inc. All rights reserved. CST: 2029030-50
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