Expedia Media Solutions Announces 2012 Partner Award Recipients in Global Markets

  Expedia Media Solutions Announces 2012 Partner Award Recipients in Global
                                   Markets

Campaign Innovation Drove Results for Africa, Latin America and the Middle
East

PR Newswire

BELLEVUE, Wash., May 15, 2013

BELLEVUE, Wash., May 15, 2013 /PRNewswire/ -- Expedia® Media Solutions, the
advertising sales division of global online travel leader Expedia, Inc., today
announced the recipients of its 2012 Partner Awards for Africa, Latin America
(LATAM) and the Middle East. The Partner Awards are presented to original and
groundbreaking campaigns as a nod to the exemplary innovation and success in
digital marketing and advertising.

Expedia Media Solutions consults with partners to develop campaigns that
effectively leverage the Expedia platform and its robust network. By tapping
into Expedia Media Solutions' expertise and global reach, marketers can create
comprehensive campaigns that use innovative co-branding tactics and drive
powerful results like those demonstrated by the 2012 winners.

"Our consultative approach allows us to collaborate with partners at inception
to develop impactful campaigns that maximize performance and map back to their
business objectives," said Noah Tratt, global vice president, Expedia Media
Solutions. "The partnerships recognized in these regions leveraged industry or
marketplace trends and utilized cutting-edge marketing strategies to deliver
quantifiable results."

Presented at leading trade shows around the world, this year's winners
include:

LATAM 2012 Campaign of the Year: Mexico Tourism Board, presented at Tianguis
Turístico México
Mexico Tourism Board (MTB) was looking to increase its market share and alter
public perception by highlighting its diverse activities and experiences so
that it could ultimately drive consideration of Mexico as a travel
destination. Expedia Media Solutions worked with MTB to develop a fully
integrated, cross-channel campaign that delivered an immersive consumer
experience, including expandable ad units, multiple display placements across
Expedia, Home Page and Destination Store takeovers, and innovative social
content. During Cinco de Mayo, Expedia rebranded its Facebook page as "Cinco
de Expedia" and featured exclusive deals and discounts, trip giveaways and
posts with key messages about Mexico as a travel destination, all of which
provided an organic opportunity for Mexico to grow its social presence and
following. The unique cross-channel integration drove real results for MTB
during the campaign: year-over-year room nights and air tickets sold grew by
nearly 20 percent, and overall passengers to Mexico increased by over 21
percent. On social media, the "Cinco de Expedia" promotion generated more than
four million Facebook impressions and 5.6 million Twitter impressions. The
campaign's social media efforts, combined with other on-site promotions and
merchandising, lifted year-over-year room night growth by 57 percent.

Middle East & Indian Ocean 2012 Campaign of the Year: The Address Hotels +
Resorts, presented at Arabian Travel Market
The Address wanted to boost sales and gain share over the competitive set for
luxury five-star hotels in Dubai so it partnered with Expedia Media Solutions
to launch a targeted brand campaign. Hosted on Expedia points of sale in the
U.S., U.K. and India – an emerging audience for marketers – the campaign
featured custom landing pages where The Address could showcase its five Dubai
hotels, with a cohesive brand experience across the three markets. To ensure
the landing page attracted a qualified audience, Expedia Media Solutions
implemented a highly-targeted approach. Upper-funnel placements, such as Home
Page and premium offers, were targeted to users searching for five-star hotels
through Expedia's luxury segment, effectively reaching the potential customer
during the inspiration phase. The three-month campaign delivered a nearly 7:1
return on investment and generated more than six million impressions with
nearly 18,000 visitors to the dedicated pages, and the luxury targeted
placements performed two times higher than the average Expedia benchmark.
Compared to the competitive set of Dubai five-star hotels, The Address saw
nearly a 50 percent increase in room nights and room nights sold during the
campaign lifted by 27 percent.

African 2012 Campaign of the Year: South African Tourism, presented at INDABA
To create destination awareness and increase the volume of bookings, South
African Tourism (SAT) partnered with Expedia Media Solutions for a global
campaign that maximized Expedia, Inc.'s full product offering and worldwide
reach. The Tourism Board also wanted to build on organic South Africa growth
through Expedia and grow referrals from third-party sites such as National
Geographic and WAYN.com. To best meet the partner objectives, the Expedia
Media Solutions team developed a multi-market campaign that combined standard
display and geo-targeted placements to effectively reach consumers during the
inspiration, consideration and purchase phases on Expedia and Hotels.com
points of sale, including growing markets such as Expedia Brazil and India,
and Hotels.com in Europe and Scandinavia. A second-time Partner Award winner,
SAT attracted nearly 135,000 passengers during the campaign period (September
2012 – March 2013) and saw a return on investment of nearly 11:1.

About Expedia Media Solutions
Formed in 2007, Expedia Media Solutions is dedicated to building online and
offline media partnerships for travel and non-travel brand advertisers and to
enable them to leverage the unique media value of Expedia's network of leading
travel brands and global points of sale. For more information, visit
www.advertising.expedia.com.

About Expedia, Inc.
Expedia, Inc. is thelargestonline travel companyin the world, with an
extensive brand portfolio that includes some of the world's leading online
travel brands, including:

  oExpedia.com®, the world's largest full service online travel agency, with
    localized sites in 30 countries
  oHotels.com®, the hotel specialist with sites in more than 60 countries
  oHotwire®, a leading discount travel site that offers opaque deals in 11
    countries on its 10 sites in North America, Europe and Asia
  oEgencia®, the world's fifth largest corporate travel management company
  oeLong™, the second largest online travel company in China
  oVenere.com™, the online hotel reservation specialist in Europe
  otrivago®, a leading online hotel search company with sites in 33 countries
  oExpedia Local Expert®, a provider of in-market concierge services,
    activities and experiences in 18 markets worldwide
  oClassic Vacations®, a top luxury travel specialist
  oExpedia® CruiseShipCenters®, one of North America's leading retail cruise
    vacation experts

The company delivers consumers value in leisure and business travel,
drivesincremental demandand direct bookings totravel suppliers, and
provides advertisers theopportunityto reacha highly valuable audience
ofin-market travel consumers through Expedia Media Solutions. Expedia also
powers bookings for some of the world's leading airlines and hotels, top
consumer brands, high traffic websites, and thousands of active affiliates
through Expedia® Affiliate Network. (NASDAQ: EXPE) For corporate and
industry news and views, visit us at www.expediainc.com or follow us on
Twitter @expediainc.

Trademarks and logos are the property of their respective owners. © 2013
Expedia, Inc. All rights reserved. CST: 2029030-50

SOURCE Expedia Media Solutions

Website: http://www.expediainc.com
Contact: Kari Ramsey, +1-310-566-3988, Kari.Ramsey@zenogroup.com
 
Press spacebar to pause and continue. Press esc to stop.