Protective Life Deploys iGO Drop Ticket to Streamline Agent Sales Process

  Protective Life Deploys iGO Drop Ticket to Streamline Agent Sales Process

Electronic ticket simplifies application process and accelerates product sales

Business Wire

EXTON, Pa. -- May 15, 2013

iPipeline® -- the leader in on-demand marketing, selling and processing
solutions for the nation’s top insurance carriers, distributors, agents and
financial professionals -- today announced Protective Life has selected their
iGO™ Drop Ticket solution. The solution will enable their brokerage
distribution customers and financial institutions to quickly and easily quote
insurance products and submit a “ticket” or rules-based short form for
completion by call center support staff. The growing trend to use iGO Drop
Ticket highlights a broad industry initiative to simplify and accelerate how
agents and financial professionals market, sell and process insurance products
via technology.

“iPipeline’s network distributors have asked participating network carriers
for years to use a straight-forward and abbreviated short form or 'ticket' to
jump-start the application process. After the agent submits the ticket,
tele-underwriters in the call center complete the information gathering
process with the consumer. The beauty of the process is the agent and
financial advisor are freed to engage the next customer, and the carrier and
distributor gain speed-to-market advantages via electronic completion,
e-Signature, and e-Submission. This directly translates into market advantage
and placement ratio lift,” said Tim Wallace, CEO, iPipeline. “We are extremely
excited to have Protective Life join our network as an increasing number of
our participating distributors and financial institutions want to sell their
products using iGO Drop Ticket on our platform.”

“One of the underlying values at Protective Life is our commitment to simplify
everything. This not only applies to engaging our customers but to
streamlining everything we do with our distributors and their agents.
iPipeline’s iGO Drop Ticket is a next-generation selling solution that
substantially cuts through agent red tape and enables the entire channel to
achieve velocity,” said Aaron Seurkamp, Vice President Business Development,
Protective Life. “The industry as a whole needs to find a way to make the
selling and buying experience quick, easy, and accurate. By offering the right
products and selling solutions, I am confident that Protective Life will build
upon its reputation as a carrier focused on serving the evolving needs of
agents and consumers alike.”

To learn how you can implement iPipeline’s iGO Drop Ticket solution to support
the marketing, selling and processing of life products, contact or call 1-800-758-0824, option 2. Click here for
information on iGO Drop Ticket.

About Protective Life

Protective Life Insurance Company helps provide financial security through
innovative, valuable and affordable insurance and investment products. For
more than 100 years, the mission of the company has remained alive in its
name. Protective is committed to tearing down the barriers that prevent people
from enjoying the peace of mind and satisfaction that come from taking care of
their future financial needs and the needs of those who depend on them. By
enabling more people to confidently protect their tomorrow, we provide them
the freedom to embrace their today. For more information about Protective Life
Insurance Company, a subsidiary of Protective Life Corporation (NYSE: PL),

About iPipeline

iPipeline leads its industry in providing the next-generation suite of sales
distribution software to the insurance and financial services markets through
its on-demand service. iPipeline's channel solutions for carriers,
distributors, agents, and financial professionals automate activities for CRM,
forms distribution and processing, quotes and illustrations, in Good Order
e-Applications, agency management, data services, policy delivery and related
services, enabling the insurance industry to market, sell, and process faster.
iPipeline provides the process automation and seamless integration needed on a
global basis to make a sale by aggregating approximately 150 carriers, 6,900
distributors, and 425,000 financial professionals and advisors in a single,
Web-based environment -- the iPipeline Customer Network. With headquarters in
Exton, Pennsylvania, iPipeline has locations in Atlanta, Charlotte, Danville,
Milwaukee, Salt Lake City, Tokyo, UK, and Vancouver. Visit us at



Lisa Bollinger, 484-870-6234
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