GfK to Present with AP, CBS News, University of Michigan at 2013 AAPOR Annual Conference

  GfK to Present with AP, CBS News, University of Michigan at 2013 AAPOR
  Annual Conference

In 17 presentations and moderated sessions, GfK experts will share new
findings from traditional and emerging research approaches

Business Wire

NEW YORK -- May 15, 2013

GfK will take part in 17 presentations and moderated sessions at the 2013
Association of Public Opinion Research (AAPOR) Annual Conference, presenting
with the Associated Press, CBS News, the University of Michigan, and other
notable collaborators.

GfK’s experts will share new findings on topics such as

  *the ongoing impact of the “digital divide” on online survey research
  *undecided and persuadable voters who viewed the 2012 US Presidential
  *innovations in online surveys done on smartphones
  *panel conditioning effects in online surveys about cigarette smoking
  *administration of online surveys in Spanish to bilingual Hispanics

The theme of this year’s AAPOR Annual Conference – which will take place from
May 16^th to 19^th in Boston – is “Asking Critical Questions: Toward a
Sustainable Future for Public Opinion and Social Research.” The AAPOR
community includes survey research practitioners and public opinion research
professionals representing a variety of disciplines and interests, such as
election polling, market research, statistics, survey research methodology,
and health and education surveys.

 To access a printable guide to GfK’s sessions at the AAPOR conference, click

“We are pleased to once again be sharing our methodological research with the
AAPOR community and look forward to the feedback we’ll receive from our peers
at this year’s conference,” said Mike Dennis, Managing Director of GfK’s
Government and Academic Research team. “GfK’s commitment to innovation
grounded in the principles of statistical research fits perfectly with AAPOR’s
role and mission. In this age of technological transition and growing research
challenges, AAPOR provides a forum for sound and courageous thinking. We are
grateful for this chance to share the podium with a number of survey research
experts, and to have the pleasure of hearing so many solid presentations by

About GfK

GfK is one of the world’s largest research companies, with more than 12,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2012,GfK’s sales amounted to EUR 1.51 billion.

To find out more, visit or follow GfK on Twitter:


GfK Marketing and Communications, Consumer Experiences North America
David Stanton, 908-875-9844
Vice President
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