GfK to Present with AP, CBS News, University of Michigan at 2013 AAPOR Annual Conference In 17 presentations and moderated sessions, GfK experts will share new findings from traditional and emerging research approaches Business Wire NEW YORK -- May 15, 2013 GfK will take part in 17 presentations and moderated sessions at the 2013 Association of Public Opinion Research (AAPOR) Annual Conference, presenting with the Associated Press, CBS News, the University of Michigan, and other notable collaborators. GfK’s experts will share new findings on topics such as *the ongoing impact of the “digital divide” on online survey research *undecided and persuadable voters who viewed the 2012 US Presidential debates *innovations in online surveys done on smartphones *panel conditioning effects in online surveys about cigarette smoking behavior *administration of online surveys in Spanish to bilingual Hispanics The theme of this year’s AAPOR Annual Conference – which will take place from May 16^th to 19^th in Boston – is “Asking Critical Questions: Toward a Sustainable Future for Public Opinion and Social Research.” The AAPOR community includes survey research practitioners and public opinion research professionals representing a variety of disciplines and interests, such as election polling, market research, statistics, survey research methodology, and health and education surveys. To access a printable guide to GfK’s sessions at the AAPOR conference, click here. “We are pleased to once again be sharing our methodological research with the AAPOR community and look forward to the feedback we’ll receive from our peers at this year’s conference,” said Mike Dennis, Managing Director of GfK’s Government and Academic Research team. “GfK’s commitment to innovation grounded in the principles of statistical research fits perfectly with AAPOR’s role and mission. In this age of technological transition and growing research challenges, AAPOR provides a forum for sound and courageous thinking. We are grateful for this chance to share the podium with a number of survey research experts, and to have the pleasure of hearing so many solid presentations by others.” About GfK GfK is one of the world’s largest research companies, with more than 12,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012,GfK’s sales amounted to EUR 1.51 billion. To find out more, visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/GfK_en. Contact: GfK Marketing and Communications, Consumer Experiences North America David Stanton, 908-875-9844 Vice President firstname.lastname@example.org
GfK to Present with AP, CBS News, University of Michigan at 2013 AAPOR Annual Conference
Press spacebar to pause and continue. Press esc to stop.